55
NPS
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NPD
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About NPD's Brand
The NPD Group provides reliable and comprehensive consumer and retail information for a wide range of industries.
Brand at a Glance
90%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service
NPD NPS
NPD's Net Promoter Score (NPS) is a 55 with 64% Promoters, 27% Passives, and 9% Detractors. Net Promoter Score tracks whether NPD's customers would recommend using the product based on a scale of -100 to 100.
NPD Overall NPS
| 64% | Promoters |
|---|---|
| 27% | Passives |
| 9% | Detractors |
NPD NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2022 100 | Feb 2022 | 100 |
Mar 2022 50 | Mar 2022 | 50 |
May 2022 33 | May 2022 | 33 |
Nov 2022 50 | Nov 2022 | 50 |
May 2023 60 | May 2023 | 60 |
Jun 2023 66 | Jun 2023 | 66 |
Sep 2023 71 | Sep 2023 | 71 |
Oct 2023 75 | Oct 2023 | 75 |
Nov 2023 66 | Nov 2023 | 66 |
Mar 2024 70 | Mar 2024 | 70 |
Dec 2024 54 | Dec 2024 | 54 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
NPD NPS by Gender
NPD's NPS was rated 60 by Male customers on Comparably.
Male
60
NPD's NPS was rated 60 by Male customers on Comparably.
60%
Promoters
40%
Passives
0%
Detractors
Female
N/A
NPD's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
NPD NPS by Ethnicity
NPD's NPS was rated 50 points by Other customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Other 50 | Other | 50 |
NPD NPS by Usage
NPD's NPS was rated 50 points by customers who have used NPD's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
NPD Customer Loyalty
90%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of NPD users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
NPD Customer Loyalty Score by Gender
NPD's Customer Loyalty score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of NPD.
Male
100%
Yes
Female
N/A
Yes
NPD Customer Loyalty Score by Ethnicity
NPD's Customer Loyalty score was rated 100% by Other customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of NPD.
100
out of 100
Other
NPD Customer Loyalty Score by Usage
NPD's Customer Loyalty score was rated 100% by customers who have used NPD's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
NPD Product Quality
4/5
NPD has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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NPD Product Information
NPD’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- www.npd.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Analytics
Business Services
Small Business Services
Quick Insights into NPD Product Quality
NPD's Product Quality score was rated highest by customers who have used NPD's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked NPD's Product Quality.
Ranked NPD Product Quality the Highest
NPD Product Quality Score by Gender
NPD's Product Quality score was rated 4.4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of NPD.
Male
4.4/5
Female
N/A
NPD Product Quality Score by Ethnicity
NPD's Product Quality score was rated 4.5 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of NPD.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Other 4.5 | Other | 4.5 |
NPD Product Quality Score by Usage
NPD's Product Quality score was rated 4.5 stars by customers who have used NPD's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
NPD Pricing
NPD ROI & Value For Money
3.9/5
NPD has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into NPD ROI
NPD's ROI score was rated highest by customers who have used NPD's products/services for Less than 1 Year.
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Ranked NPD ROI the Highest
NPD ROI Score by Gender
NPD's ROI score was rated 3.9 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of NPD.
Male
3.9/5
Female
N/A
NPD ROI Score by Ethnicity
NPD's ROI score was rated 4.1 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of NPD.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Other 4.1 | Other | 4.1 |
NPD ROI Score by Usage
NPD's ROI score was rated 4.1 stars by customers who have used NPD's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
NPD Customer Satisfaction (CSAT)
NPD Customer Satisfaction (CSAT) Score
67 / 100
NPD has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
44%
Satisfied
23%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
11%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into NPD Customer Satisfaction
NPD's Customer Satisfaction score was rated highest by customers who have used NPD's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked NPD's Customer Satisfaction.
Ranked NPD Customer Satisfaction the Highest
NPD Customer Satisfaction Score by Gender
NPD's Customer Satisfaction score was rated 80 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of NPD.
80 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 0% |
NPD Customer Satisfaction Score by Ethnicity
CSAT according to Other
NPD's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of NPD.
100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
NPD Customer Satisfaction Score by Usage
NPD's Customer Satisfaction score was rated 100 points by customers who have used NPD's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
NPD Customer Service
3.8/5
NPD has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About NPD's Customer Service
Address
Port Washington, NY
Website
www.npd.com
Quick Insights into NPD Customer Service
NPD's Customer Service score was rated highest by customers who have used NPD's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked NPD's Customer Service score.
Ranked NPD Customer Service the Highest
NPD Customer Service Score by Gender
NPD's Customer Service score was rated 3.6 by Male customers on Comparably.
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Male
3.6/5
Female
N/A
NPD Customer Service Score by Ethnicity
NPD's Customer Service score was rated 4.4 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of NPD.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Other 4.4 | Other | 4.4 |
NPD Customer Service Score by Usage
NPD's Customer Service score was rated 4.4 stars by customers who have used NPD's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
NPD as an Employer
3.8/5
NPD has a 3.8/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
NPD scored a 55 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of NPD would recommend the brand to a friend. ENPS measures how likely NPD employees would recommend working at NPD to a friend.
Net Promoter Score
55
NPS Score
| 64% | Promoters |
|---|---|
| 27% | Passive |
| 9% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
