-15
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
NSF INTERNATIONAL
Marketing or Exec? Claim Your Free Account
About NSF INTERNATIONAL's Brand
Brand at a Glance
79%
Customer Loyalty
2.3/5
Product Quality
2.6/5
Pricing
2.7/5
Customer Service
NSF INTERNATIONAL CMO
Elizabeth Jones
Elizabeth Jones serves as the Vice President, Global Marketing and Communications (Chief Marketing Officer) of NSF International. Elizabeth started at NSF International in May of 2009. Elizabeth currently resides in the Austin, Texas Area.
NSF INTERNATIONAL NPS
NSF INTERNATIONAL's Net Promoter Score (NPS) is a -15 with 31% Promoters, 23% Passives, and 46% Detractors. Net Promoter Score tracks whether NSF INTERNATIONAL's customers would recommend using the product based on a scale of -100 to 100.
NSF INTERNATIONAL Overall NPS
| 31% | Promoters |
|---|---|
| 23% | Passives |
| 46% | Detractors |
NSF INTERNATIONAL NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2020 -100 | Oct 2020 | -100 |
Feb 2022 0 | Feb 2022 | 0 |
Apr 2022 -33 | Apr 2022 | -33 |
Sep 2022 -25 | Sep 2022 | -25 |
Nov 2022 -17 | Nov 2022 | -17 |
Feb 2023 -29 | Feb 2023 | -29 |
Apr 2023 -37 | Apr 2023 | -37 |
Jul 2023 -22 | Jul 2023 | -22 |
Aug 2024 -18 | Aug 2024 | -18 |
Apr 2025 -17 | Apr 2025 | -17 |
May 2025 -16 | May 2025 | -16 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
NSF INTERNATIONAL Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of NSF INTERNATIONAL users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
NSF INTERNATIONAL Product Quality
2.3/5
NSF INTERNATIONAL has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock NSF INTERNATIONAL's overall Product Quality score rated by its users and customers.
NSF INTERNATIONAL Product Information
NSF INTERNATIONAL’s product quality score is a 2.3 out of 5 as rated by its users and customers.
- Website
- http://www.nsf.org
- Company Size
- 5,001-10,000 Employees
Industry
Tech
NSF INTERNATIONAL Pricing
NSF INTERNATIONAL ROI & Value For Money
2.6/5
NSF INTERNATIONAL has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
Sign Up to unlock NSF INTERNATIONAL's overall ROI score rated by its users and customers.
NSF INTERNATIONAL Customer Satisfaction (CSAT)
NSF INTERNATIONAL Customer Satisfaction (CSAT) Score
57 / 100
NSF INTERNATIONAL has an overall Customer Satisfaction score of 57 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
57%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
43%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
NSF INTERNATIONAL Customer Service
2.7/5
NSF INTERNATIONAL has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock NSF INTERNATIONAL's overall Customer Service score rated by its users and customers.
About NSF INTERNATIONAL's Customer Service
Address
Ann Arbor, MI 48105
Website
http://www.nsf.org
NSF INTERNATIONAL as an Employer
2.3/5
NSF INTERNATIONAL has a 2.3/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
NSF INTERNATIONAL scored a -15 for Net Promoter Score and a -78 for Employee Net Promoter Score. NPS gauges how likely a customer of NSF INTERNATIONAL would recommend the brand to a friend. ENPS measures how likely NSF INTERNATIONAL employees would recommend working at NSF INTERNATIONAL to a friend.
Net Promoter Score
-15
NPS Score
| 31% | Promoters |
|---|---|
| 23% | Passive |
| 46% | Detractors |
Employee Net Promoter Score
-78
eNPS Score
| 4% | Promoters |
|---|---|
| 14% | Passive |
| 82% | Detractors |
