NTUC Fairprice Co-operative NPS & Customer Reviews | Comparably
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NTUC Fairprice Co-operative
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About NTUC Fairprice Co-operative's Brand

Brand at a Glance

64%
Customer Loyalty
3.6/5
Product Quality
3.2/5
Pricing
3.4/5
Customer Service

NTUC Fairprice Co-operative NPS

NTUC Fairprice Co-operative's Net Promoter Score (NPS) is a -7 with 36% Promoters, 21% Passives, and 43% Detractors. Net Promoter Score tracks whether NTUC Fairprice Co-operative's customers would recommend using the product based on a scale of -100 to 100.

NTUC Fairprice Co-operative Overall NPS

-7
NPS
36%Promoters
21%Passives
43%Detractors
NTUC Fairprice Co-operative Overall NPS

NTUC Fairprice Co-operative NPS Trend

-100
-50
0
50
100
Mar 2022
0
Mar 20220
Oct 2022
-50
Oct 2022-50
Mar 2023
-66
Mar 2023-66
Jul 2023
-75
Jul 2023-75
Aug 2023
-80
Aug 2023-80
Jan 2024
-51
Jan 2024-51
Feb 2024
-29
Feb 2024-29
Jul 2024
-25
Jul 2024-25
Aug 2024
-20
Aug 2024-20
Sep 2024
-8
Sep 2024-8
Jan 2025
-16
Jan 2025-16
Jun 2025
-8
Jun 2025-8

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

NTUC Fairprice Co-operative NPS by Gender

NTUC Fairprice Co-operative's NPS was rated 50 by Male customers on Comparably.

Male

50

NTUC Fairprice Co-operative's NPS was rated 50 by Male customers on Comparably.

75%
Promoters
0%
Passives
25%
Detractors

Female

N/A

NTUC Fairprice Co-operative's NPS is not yet rated by Female customers.

0%
Promoters
0%
Passives
0%
Detractors

NTUC Fairprice Co-operative NPS by Ethnicity

NTUC Fairprice Co-operative's NPS was rated 50 points by Other customers on Comparably.

-100
-50
0
50
100
Other
50
Other50

NTUC Fairprice Co-operative NPS by Age

NTUC Fairprice Co-operative's NPS was rated 34 points by customers ages 26-30 on Comparably.

0
20
40
60
80
100
Promoters
67%
Passives
0%
Detractors
33%
26-3067%0%33%

NTUC Fairprice Co-operative Customer Loyalty

64%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

64% of NTUC Fairprice Co-operative users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

64
64%
36
36%
NTUC Fairprice Co-operative Customer Loyalty

NTUC Fairprice Co-operative Customer Loyalty Score by Gender

NTUC Fairprice Co-operative's Customer Loyalty score was rated 78 by Male customers on Comparably.

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Male
78%
Yes
Female
N/A
Yes

NTUC Fairprice Co-operative Customer Loyalty Score by Ethnicity

NTUC Fairprice Co-operative's Customer Loyalty score was rated 78% by Other customers on Comparably.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of NTUC Fairprice Co-operative.
78
out of 100
Other

NTUC Fairprice Co-operative Customer Loyalty Score by Age

NTUC Fairprice Co-operative's Customer Loyalty score was rated 70% by customers ages 26-30 on Comparably.

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0
20%
40%
60%
80%
100%
26-30
70%
26-3070%

NTUC Fairprice Co-operative Product Quality

3.6/5

NTUC Fairprice Co-operative has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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NTUC Fairprice Co-operative Product Information

NTUC Fairprice Co-operative’s product quality score is a 3.6 out of 5 as rated by its users and customers.

Website
http://fairprice.com.sg
Company Size
10,000+ Employees

Quick Insights into NTUC Fairprice Co-operative Product Quality

NTUC Fairprice Co-operative's Product Quality score was rated highest by Other customers.

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Ranked NTUC Fairprice Co-operative Product Quality the Highest

Other
3.9
Male
3.6
26-30
3.5

NTUC Fairprice Co-operative Product Quality Score by Gender

NTUC Fairprice Co-operative's Product Quality score was rated 3.6 by Male customers on Comparably.

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Male

3.6/5

Female

N/A

NTUC Fairprice Co-operative Product Quality Score by Ethnicity

NTUC Fairprice Co-operative's Product Quality score was rated 3.9 stars by Other customers on Comparably.

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0
1
2
3
4
5
Other
3.9
Other3.9

NTUC Fairprice Co-operative Product Quality Score by Age

NTUC Fairprice Co-operative's Product Quality score was rated 3.5 stars by customers ages 26-30 on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of NTUC Fairprice Co-operative.
0
1
2
3
4
5
26-30
3.5
26-303.5

NTUC Fairprice Co-operative Pricing

NTUC Fairprice Co-operative ROI & Value For Money

3.2/5

NTUC Fairprice Co-operative has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

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Quick Insights into NTUC Fairprice Co-operative ROI

NTUC Fairprice Co-operative's ROI score was rated highest by Other customers.

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Ranked NTUC Fairprice Co-operative ROI the Highest

Other
3.7
Male
3.2
26-30
3

NTUC Fairprice Co-operative ROI Score by Gender

NTUC Fairprice Co-operative's ROI score was rated 3.2 by Male customers on Comparably.

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Male

3.2/5

Female

N/A

NTUC Fairprice Co-operative ROI Score by Ethnicity

NTUC Fairprice Co-operative's ROI score was rated 3.7 stars by Other customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of NTUC Fairprice Co-operative.
0
1
2
3
4
5
Other
3.7
Other3.7

NTUC Fairprice Co-operative ROI Score by Age

NTUC Fairprice Co-operative's ROI score was rated 3 stars by customers ages 26-30 on Comparably.

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0
1
2
3
4
5
26-30
3
26-303

NTUC Fairprice Co-operative Customer Satisfaction (CSAT)

NTUC Fairprice Co-operative Customer Satisfaction (CSAT) Score

89 / 100

NTUC Fairprice Co-operative has an overall Customer Satisfaction score of 89 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied33%
Satisfied56%
Neither Satisfied nor Dissatisfied0%
Dissatisfied11%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
56%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

NTUC Fairprice Co-operative Customer Service

3.4/5

NTUC Fairprice Co-operative has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About NTUC Fairprice Co-operative's Customer Service

Website

http://fairprice.com.sg

Quick Insights into NTUC Fairprice Co-operative Customer Service

NTUC Fairprice Co-operative's Customer Service score was rated highest by Other customers.

Sign Up to unlock insights into how customers have ranked NTUC Fairprice Co-operative's Customer Service score.

Ranked NTUC Fairprice Co-operative Customer Service the Highest

Other
3.7
Male
3.2
26-30
3

NTUC Fairprice Co-operative Customer Service Score by Gender

NTUC Fairprice Co-operative's Customer Service score was rated 3.2 by Male customers on Comparably.

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Male

3.2/5

Female

N/A

NTUC Fairprice Co-operative Customer Service Score by Ethnicity

NTUC Fairprice Co-operative's Customer Service score was rated 3.7 stars by Other customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of NTUC Fairprice Co-operative.
0
20
40
60
80
100
Other
3.7
Other3.7

NTUC Fairprice Co-operative Customer Service Score by Age

NTUC Fairprice Co-operative's Customer Service score was rated 3 stars by customers ages 26-30 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of NTUC Fairprice Co-operative.
0
20
40
60
80
100
26-30
3
26-303

NTUC Fairprice Co-operative as an Employer

3.7/5

NTUC Fairprice Co-operative has a 3.7/5 stars for its overall company culture rated by their employees

  NTUC Fairprice Co-operative CEO
bottom
25%
CEO of NTUC Fairprice Co-operative

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

NTUC Fairprice Co-operative scored a -7 for Net Promoter Score and a -9 for Employee Net Promoter Score. NPS gauges how likely a customer of NTUC Fairprice Co-operative would recommend the brand to a friend. ENPS measures how likely NTUC Fairprice Co-operative employees would recommend working at NTUC Fairprice Co-operative to a friend.

Net Promoter Score

-7
NPS Score
36%Promoters
21%Passive
43%Detractors

Employee Net Promoter Score

-9
eNPS Score
27%Promoters
37%Passive
36%Detractors

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