

NTUC Fairprice Co-operative's Net Promoter Score (NPS) is a -7 with 36% Promoters, 21% Passives, and 43% Detractors. Net Promoter Score tracks whether NTUC Fairprice Co-operative's customers would recommend using the product based on a scale of -100 to 100.
| 36% | Promoters |
|---|---|
| 21% | Passives |
| 43% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2022 0 | Mar 2022 | 0 |
Oct 2022 -50 | Oct 2022 | -50 |
Mar 2023 -66 | Mar 2023 | -66 |
Jul 2023 -75 | Jul 2023 | -75 |
Aug 2023 -80 | Aug 2023 | -80 |
Jan 2024 -51 | Jan 2024 | -51 |
Feb 2024 -29 | Feb 2024 | -29 |
Jul 2024 -25 | Jul 2024 | -25 |
Aug 2024 -20 | Aug 2024 | -20 |
Sep 2024 -8 | Sep 2024 | -8 |
Jan 2025 -16 | Jan 2025 | -16 |
Jun 2025 -8 | Jun 2025 | -8 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
NTUC Fairprice Co-operative's NPS was rated 50 by Male customers on Comparably.
NTUC Fairprice Co-operative's NPS was rated 50 by Male customers on Comparably.
NTUC Fairprice Co-operative's NPS is not yet rated by Female customers.
NTUC Fairprice Co-operative's NPS was rated 50 points by Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Other 50 | Other | 50 |
NTUC Fairprice Co-operative's NPS was rated 34 points by customers ages 26-30 on Comparably.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of NTUC Fairprice Co-operative users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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NTUC Fairprice Co-operative's Customer Loyalty score was rated 78 by Male customers on Comparably.
NTUC Fairprice Co-operative's Customer Loyalty score was rated 78% by Other customers on Comparably.
% who answered "Yes"
NTUC Fairprice Co-operative's Customer Loyalty score was rated 70% by customers ages 26-30 on Comparably.
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
NTUC Fairprice Co-operative has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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NTUC Fairprice Co-operative’s product quality score is a 3.6 out of 5 as rated by its users and customers.
NTUC Fairprice Co-operative's Product Quality score was rated highest by Other customers.
NTUC Fairprice Co-operative's Product Quality score was rated 3.6 by Male customers on Comparably.
NTUC Fairprice Co-operative's Product Quality score was rated 3.9 stars by Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Other 3.9 | Other | 3.9 |
NTUC Fairprice Co-operative's Product Quality score was rated 3.5 stars by customers ages 26-30 on Comparably.
| Summary | Age | Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
NTUC Fairprice Co-operative has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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NTUC Fairprice Co-operative's ROI score was rated highest by Other customers.
NTUC Fairprice Co-operative's ROI score was rated 3.2 by Male customers on Comparably.
NTUC Fairprice Co-operative's ROI score was rated 3.7 stars by Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Other 3.7 | Other | 3.7 |
NTUC Fairprice Co-operative's ROI score was rated 3 stars by customers ages 26-30 on Comparably.
| Summary | Age | Score |
|---|---|---|
26-30 3 | 26-30 | 3 |
NTUC Fairprice Co-operative has an overall Customer Satisfaction score of 89 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
NTUC Fairprice Co-operative has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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NTUC Fairprice Co-operative's Customer Service score was rated highest by Other customers.
NTUC Fairprice Co-operative's Customer Service score was rated 3.2 by Male customers on Comparably.
NTUC Fairprice Co-operative's Customer Service score was rated 3.7 stars by Other customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Other 3.7 | Other | 3.7 |
NTUC Fairprice Co-operative's Customer Service score was rated 3 stars by customers ages 26-30 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3 | 26-30 | 3 |
NTUC Fairprice Co-operative scored a -7 for Net Promoter Score and a -9 for Employee Net Promoter Score. NPS gauges how likely a customer of NTUC Fairprice Co-operative would recommend the brand to a friend. ENPS measures how likely NTUC Fairprice Co-operative employees would recommend working at NTUC Fairprice Co-operative to a friend.
| 36% | Promoters |
|---|---|
| 21% | Passive |
| 43% | Detractors |
| 27% | Promoters |
|---|---|
| 37% | Passive |
| 36% | Detractors |