Nuts.com NPS & Customer Reviews | Comparably
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Nuts.com
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About Nuts.com's Brand

"Nuts.com is an online retailer of nuts, dried fruit, chocolates, seeds, spices, grains, coffees and wedding candy."

Brand at a Glance

70%
Customer Loyalty
2.8/5
Product Quality
2.7/5
Pricing
2.7/5
Customer Service

Nuts.com NPS

Nuts.com's Net Promoter Score (NPS) is a -24 with 31% Promoters, 14% Passives, and 55% Detractors. Net Promoter Score tracks whether Nuts.com's customers would recommend using the product based on a scale of -100 to 100.

Nuts.com Overall NPS

-24
NPS
31%Promoters
14%Passives
55%Detractors
Nuts.com Overall NPS

Nuts.com NPS Trend

-100
-50
0
50
100
Oct 2023
-16
Oct 2023-16
Nov 2023
-16
Nov 2023-16
Dec 2023
-18
Dec 2023-18
Jan 2024
-23
Jan 2024-23
Aug 2024
-19
Aug 2024-19
Sep 2024
-18
Sep 2024-18
Oct 2024
-18
Oct 2024-18
Nov 2024
-20
Nov 2024-20
Dec 2024
-22
Dec 2024-22
Mar 2025
-25
Mar 2025-25
May 2025
-21
May 2025-21
Dec 2025
-24
Dec 2025-24

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Nuts.com NPS by Gender

Female customers rated Nuts.com's NPS 4 points higher than Male customers.

Male

-32

Nuts.com's NPS was rated -32 by Male customers on Comparably.

30%
Promoters
8%
Passives
62%
Detractors

Female

-28

Nuts.com's NPS was rated -28 by Female customers on Comparably.

27%
Promoters
18%
Passives
55%
Detractors

Nuts.com NPS by Ethnicity

Nuts.com's NPS was rated -18 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
-18
Caucasian-18

Nuts.com NPS by Age

Nuts.com's NPS was rated -86 points by customers ages 66+ on Comparably.

0
20
40
60
80
100
Promoters
0%
Passives
14%
Detractors
86%
66+0%14%86%

Nuts.com NPS by Usage

Nuts.com's NPS was rated the highest by customers who have used Nuts.com's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

-100
-50
0
50
100
Less than 1 Year
20
Less than 1 Year20
1 to 2 Years
-51
1 to 2 Years-51
2 to 5 Years
-26
2 to 5 Years-26

Nuts.com Customer Reviews

Out of the 6 Nuts.com customer reviews 3 were positive and 3 were constructive. Nuts.com customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What do you value most about this brand?
Product quality is excellent. Delivery service is great. I've recommended this company to many friends and family. Everyone loves it. Thanks so much.
What can this brand most improve?
They offer discounts and free shipping but then reneg on their offer. Essentially, they are an unscrupulous business that lies.
What can this brand most improve?
Customer Service for Christmas Gifts never delivered.
What can this brand most improve?
Customer Service, Shipping/Billing proficiency. Refund Management, Prompt and clear communications.
What do you value most about this brand?
I like their product variety

Nuts.com Customer Loyalty

70%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

70% of Nuts.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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70
70%
30
30%
Nuts.com Customer Loyalty

Nuts.com Customer Loyalty Score by Gender

Female customers rated Nuts.com's Customer Loyalty score 10% higher than Male customers.

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Male
65%
Yes
Female
75%
Yes

Nuts.com Customer Loyalty Score by Ethnicity

Nuts.com's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.

% who answered "Yes"

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78
out of 100
Caucasian

Nuts.com Customer Loyalty Score by Age

Nuts.com's Customer Loyalty score was rated 87% by customers ages 66+ on Comparably.

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0
20%
40%
60%
80%
100%
66+
87%
66+87%

Nuts.com Customer Loyalty Score by Usage

Nuts.com's Customer Loyalty score was rated the highest by customers who have used Nuts.com's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
64%
1 to 2 Years
40%
2 to 5 Years
89%

Nuts.com Customer Loyalty Score by Industry

Nuts.com's Customer Loyalty score was rated 46% by Tech industry customers.

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Tech
46%

Nuts.com Product Quality

2.8/5

Nuts.com has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.

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Nuts.com Product Information

Nuts.com’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Nuts.com's product the highest.

Website
www.nuts.com
Company Size
51-200 Employees

Industry

Tech
Consumer Services
Food and Beverages

Quick Insights into Nuts.com Product Quality

Nuts.com's Product Quality score was rated highest by customers who have used Nuts.com's products/services for Less than 1 Year, and rated lowest by customers who have used Nuts.com's products/services for 1 to 2 Years.

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Ranked Nuts.com Product Quality the Highest

Less than 1 Year
3
Male
2.8
Caucasian
2.7

Ranked Nuts.com Product Quality the Lowest

Female
2.4
1 to 2 Years
2.3

Nuts.com Product Quality Score by Gender

Male customers rated Nuts.com's Product Quality score 0.4 stars higher than Female customers.

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Male

2.8/5

Female

2.4/5

Nuts.com Product Quality Score by Ethnicity

Nuts.com's Product Quality score was rated 2.7 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
2.7
Caucasian2.7

Nuts.com Product Quality Score by Age

Nuts.com's Product Quality score was rated 1.8 stars by customers ages 66+ on Comparably.

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0
1
2
3
4
5
66+
1.8
66+1.8

Nuts.com Product Quality Score by Usage

Nuts.com's Product Quality score was rated the highest by customers who have used Nuts.com's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
3
1 to 2 Years
2.3
2 to 5 Years
2.5

Nuts.com Product Quality Score by Industry

Nuts.com's Product Quality score was rated 2.5 stars by Tech industry customers.

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Tech
2.5

Nuts.com Pricing

Nuts.com ROI & Value For Money

2.7/5

Nuts.com has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.

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Nuts.com Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Nuts.com ROI

Nuts.com's ROI score was rated highest by customers who have used Nuts.com's products/services for Less than 1 Year, and rated lowest by customers who have used Nuts.com's products/services for 1 to 2 Years.

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Ranked Nuts.com ROI the Highest

Less than 1 Year
3.5
Tech
3
Caucasian
2.7

Ranked Nuts.com ROI the Lowest

Male
2.6
1 to 2 Years
2.5

Nuts.com ROI Score by Gender

Nuts.com's ROI score was rated 2.6 by both Female and Male customers on Comparably.

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Male

2.6/5

Female

2.6/5

Nuts.com ROI Score by Ethnicity

Nuts.com's ROI score was rated 2.7 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
2.7
Caucasian2.7

Nuts.com ROI Score by Age

Nuts.com's ROI score was rated 1.5 stars by customers ages 66+ on Comparably.

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0
1
2
3
4
5
66+
1.5
66+1.5

Nuts.com ROI Score by Usage

Nuts.com's ROI score was rated the highest by customers who have used Nuts.com's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
3.5
1 to 2 Years
2.5
2 to 5 Years
2.7

Nuts.com ROI Score by Industry

Nuts.com's ROI score was rated 3 stars by Tech industry customers.

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Tech
3

Nuts.com Customer Satisfaction (CSAT)

Nuts.com Customer Satisfaction (CSAT) Score

46 / 100

Nuts.com has an overall Customer Satisfaction score of 46 rated by its users and customers.

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Very Satisfied28%
Satisfied18%
Neither Satisfied nor Dissatisfied8%
Dissatisfied8%
Very Dissatisfied38%
Very Satisfied
28%
Satisfied
18%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
38%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Nuts.com Customer Satisfaction

Nuts.com's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Male customers.

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Ranked Nuts.com Customer Satisfaction the Highest

Caucasian
46%
Female
44%
2 to 5 Years
38%

Ranked Nuts.com Customer Satisfaction the Lowest

Male
42%

Nuts.com Customer Satisfaction Score by Gender

Female customers rated Nuts.com's Customer Satisfaction score 2 points higher than Male customers.

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42 / 100
Male
Very Satisfied
17%
Satisfied
25%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
42%
44 / 100
Female
Very Satisfied
33%
Satisfied
11%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
56%

Nuts.com Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Nuts.com's Customer Satisfaction (CSAT) score was rated 46% according to Caucasian users and customers.

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46 / 100
Very Satisfied33%
Satisfied13%
Neither Satisfied nor Dissatisfied7%
Dissatisfied0%
Very Dissatisfied47%
Very Satisfied
33%
Satisfied
13%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
47%

Nuts.com Customer Satisfaction Score by Age

Nuts.com's Customer Satisfaction score was rated 0 points by customers ages 66+ on Comparably.

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0
20
40
60
80
100
66+ CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
66+0%

Nuts.com Customer Satisfaction Score by Usage

Nuts.com's Customer Satisfaction score was rated 38 points by customers who have used Nuts.com's products/services for 2 to 5 Years.

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2 to 5 Years
38

Nuts.com Customer Service

2.7/5

Nuts.com has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.

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About Nuts.com's Customer Service

Address

125 Moen Street, Cranford, NJ 07016


Website

www.nuts.com

Quick Insights into Nuts.com Customer Service

Nuts.com's Customer Service score was rated highest by customers who have used Nuts.com's products/services for Less than 1 Year, and rated lowest by customers who have used Nuts.com's products/services for 1 to 2 Years.

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Ranked Nuts.com Customer Service the Highest

Less than 1 Year
3
Tech
3
Caucasian
2.4

Ranked Nuts.com Customer Service the Lowest

Male
2.2
1 to 2 Years
2.1

Nuts.com Customer Service Score by Gender

Female customers rated Nuts.com's Customer Service score 0.1 stars higher than Male customers.

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Male

2.2/5

Female

2.3/5

Nuts.com Customer Service Score by Ethnicity

Nuts.com's Customer Service score was rated 2.4 stars by Caucasian customers on Comparably.

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0
20
40
60
80
100
Caucasian
2.4
Caucasian2.4

Nuts.com Customer Service Score by Age

Nuts.com's Customer Service score was rated 1.5 stars by customers ages 66+ on Comparably.

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0
20
40
60
80
100
66+
1.5
66+1.5

Nuts.com Customer Service Score by Usage

Nuts.com's Customer Service score was rated the highest by customers who have used Nuts.com's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
3
1 to 2 Years
2.1
2 to 5 Years
2.4

Nuts.com Customer Service Score by Industry

Nuts.com's Customer Service score was rated 3 stars by Tech industry customers.

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Tech
3

Nuts.com as an Employer

3.5/5

Nuts.com has a 3.5/5 stars for its overall company culture rated by their employees

  Nuts.com CEO
top
35%
CEO of Nuts.com

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Nuts.com scored a -24 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Nuts.com would recommend the brand to a friend. ENPS measures how likely Nuts.com employees would recommend working at Nuts.com to a friend.

Net Promoter Score

-24
NPS Score
31%Promoters
14%Passive
55%Detractors

Employee Net Promoter Score

22
eNPS Score
50%Promoters
22%Passive
28%Detractors

Global Ranking Snapshot

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6
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