-35
NPS
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O2 (Telefónica UK)
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About O2 (Telefónica UK) Brand
O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company with the highest customer satisfaction for any mobile provider according to Ofcom. With over 23 million customers, O2 runs 2G, 3G and 4G networks across the UK, as well as operating O2 Wifi and owning half of Tesco Mobile. O2 has over 450 retail stores and sponsors The O2, O2 Academy venues and the England rugby team. Read more about O2 at http://www.o2.co.uk/news.We believe that by thinking big we will create new possibilities for people and the planet.If you believe anything is possible and if you like to make things happen, then this is the place.
Brand at a Glance
86%
Customer Loyalty
2.2/5
Product Quality
2.5/5
Pricing
2.5/5
Customer Service
O2 (Telefónica UK) NPS
O2 (Telefónica UK)'s Net Promoter Score (NPS) is a -35 with 29% Promoters, 7% Passives, and 64% Detractors. Net Promoter Score tracks whether O2 (Telefónica UK)'s customers would recommend using the product based on a scale of -100 to 100.
O2 (Telefónica UK) Overall NPS
| 29% | Promoters |
|---|---|
| 7% | Passives |
| 64% | Detractors |
O2 (Telefónica UK) NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 0 | Oct 2022 | 0 |
Jul 2023 50 | Jul 2023 | 50 |
Aug 2023 0 | Aug 2023 | 0 |
Nov 2023 -25 | Nov 2023 | -25 |
Dec 2023 0 | Dec 2023 | 0 |
Mar 2024 -29 | Mar 2024 | -29 |
Aug 2024 -37 | Aug 2024 | -37 |
Oct 2024 -44 | Oct 2024 | -44 |
Dec 2024 -30 | Dec 2024 | -30 |
Mar 2025 -36 | Mar 2025 | -36 |
Jun 2025 -25 | Jun 2025 | -25 |
Apr 2026 -36 | Apr 2026 | -36 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
O2 (Telefónica UK) NPS by Gender
Male customers rated O2 (Telefónica UK)'s NPS 9 points higher than Female customers.
Male
-25
O2 (Telefónica UK)'s NPS was rated -25 by Male customers on Comparably.
25%
Promoters
25%
Passives
50%
Detractors
Female
-34
O2 (Telefónica UK)'s NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
O2 (Telefónica UK) NPS by Ethnicity
O2 (Telefónica UK)'s NPS was rated -25 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -25 | Caucasian | -25 |
O2 (Telefónica UK) NPS by Age
O2 (Telefónica UK)'s NPS was rated -34 points by customers ages 31-35 on Comparably.
O2 (Telefónica UK) NPS by Usage
O2 (Telefónica UK)'s NPS was rated -67 points by customers who have used O2 (Telefónica UK)'s products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -67 | 2 to 5 Years | -67 |
O2 (Telefónica UK) Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of O2 (Telefónica UK) users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
O2 (Telefónica UK) Customer Loyalty Score by Gender
O2 (Telefónica UK)'s Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
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Male
100%
Yes
Female
100%
Yes
O2 (Telefónica UK) Customer Loyalty Score by Ethnicity
O2 (Telefónica UK)'s Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of O2 (Telefónica UK).
100
out of 100
Caucasian
O2 (Telefónica UK) Customer Loyalty Score by Age
O2 (Telefónica UK)'s Customer Loyalty score was rated 100% by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of O2 (Telefónica UK).
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 100% | 31-35 | 100% |
O2 (Telefónica UK) Customer Loyalty Score by Usage
O2 (Telefónica UK)'s Customer Loyalty score was rated 100% by customers who have used O2 (Telefónica UK)'s products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
O2 (Telefónica UK) Product Quality
2.2/5
O2 (Telefónica UK) has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
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O2 (Telefónica UK) Product Information
O2 (Telefónica UK)’s product quality score is a 2.2 out of 5 as rated by its users and customers.
- Website
- http://www.o2.co.uk/
- Company Size
- 10,000+ Employees
Quick Insights into O2 (Telefónica UK) Product Quality
O2 (Telefónica UK)'s Product Quality score was rated highest by Caucasian customers, and rated lowest by Female customers.
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Ranked O2 (Telefónica UK) Product Quality the Highest
Ranked O2 (Telefónica UK) Product Quality the Lowest
O2 (Telefónica UK) Product Quality Score by Gender
Male customers rated O2 (Telefónica UK)'s Product Quality score 0.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of O2 (Telefónica UK).
Male
2.5/5
Female
2.3/5
O2 (Telefónica UK) Product Quality Score by Ethnicity
O2 (Telefónica UK)'s Product Quality score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of O2 (Telefónica UK).
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
O2 (Telefónica UK) Product Quality Score by Age
O2 (Telefónica UK)'s Product Quality score was rated 2 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of O2 (Telefónica UK).
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2 | 31-35 | 2 |
O2 (Telefónica UK) Product Quality Score by Usage
O2 (Telefónica UK)'s Product Quality score was rated 2.3 stars by customers who have used O2 (Telefónica UK)'s products/services for 2 to 5 Years.
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O2 (Telefónica UK) Pricing
O2 (Telefónica UK) ROI & Value For Money
2.5/5
O2 (Telefónica UK) has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Quick Insights into O2 (Telefónica UK) ROI
O2 (Telefónica UK)'s ROI score was rated highest by Caucasian customers, and rated lowest by Female customers.
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Ranked O2 (Telefónica UK) ROI the Highest
Ranked O2 (Telefónica UK) ROI the Lowest
O2 (Telefónica UK) ROI Score by Gender
Male customers rated O2 (Telefónica UK)'s ROI score 0.7 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of O2 (Telefónica UK).
Male
2.7/5
Female
2/5
O2 (Telefónica UK) ROI Score by Ethnicity
O2 (Telefónica UK)'s ROI score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of O2 (Telefónica UK).
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
O2 (Telefónica UK) ROI Score by Age
O2 (Telefónica UK)'s ROI score was rated 2.3 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of O2 (Telefónica UK).
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.3 | 31-35 | 2.3 |
O2 (Telefónica UK) ROI Score by Usage
O2 (Telefónica UK)'s ROI score was rated 2 stars by customers who have used O2 (Telefónica UK)'s products/services for 2 to 5 Years.
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O2 (Telefónica UK) Customer Satisfaction (CSAT)
O2 (Telefónica UK) Customer Satisfaction (CSAT) Score
40 / 100
O2 (Telefónica UK) has an overall Customer Satisfaction score of 40 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into O2 (Telefónica UK) Customer Satisfaction
O2 (Telefónica UK)'s Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked O2 (Telefónica UK) Customer Satisfaction the Highest
O2 (Telefónica UK) Customer Satisfaction Score by Gender
O2 (Telefónica UK)'s Customer Satisfaction score was rated 66 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of O2 (Telefónica UK).
66 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 34% |
O2 (Telefónica UK) Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
O2 (Telefónica UK) Customer Satisfaction (CSAT) score was rated 66% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of O2 (Telefónica UK).
66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
34%
O2 (Telefónica UK) Customer Satisfaction Score by Usage
O2 (Telefónica UK)'s Customer Satisfaction score was rated 33 points by customers who have used O2 (Telefónica UK)'s products/services for 2 to 5 Years.
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O2 (Telefónica UK) Customer Service
2.5/5
O2 (Telefónica UK) has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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About O2 (Telefónica UK)'s Customer Service
Address
260 Bath Road, Slough, Berkshire, SL1 4DX United Kingdom
Website
http://www.o2.co.uk/
Quick Insights into O2 (Telefónica UK) Customer Service
O2 (Telefónica UK)'s Customer Service score was rated highest by Caucasian customers, and rated lowest by Female customers.
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Ranked O2 (Telefónica UK) Customer Service the Highest
Ranked O2 (Telefónica UK) Customer Service the Lowest
O2 (Telefónica UK) Customer Service Score by Gender
Male customers rated O2 (Telefónica UK)'s Customer Service score 0.6 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of O2 (Telefónica UK).
Male
2.4/5
Female
1.8/5
O2 (Telefónica UK) Customer Service Score by Ethnicity
O2 (Telefónica UK)'s Customer Service score was rated 2.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of O2 (Telefónica UK).
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
O2 (Telefónica UK) Customer Service Score by Age
O2 (Telefónica UK)'s Customer Service score was rated 2 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of O2 (Telefónica UK).
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 2 | 31-35 | 2 |
O2 (Telefónica UK) Customer Service Score by Usage
O2 (Telefónica UK)'s Customer Service score was rated 1.5 stars by customers who have used O2 (Telefónica UK)'s products/services for 2 to 5 Years.
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O2 (Telefónica UK) as an Employer
4.7/5
O2 (Telefónica UK) has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
O2 (Telefónica UK) scored a -35 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of O2 (Telefónica UK) would recommend the brand to a friend. ENPS measures how likely O2 (Telefónica UK) employees would recommend working at O2 (Telefónica UK) to a friend.
Net Promoter Score
-35
NPS Score
| 29% | Promoters |
|---|---|
| 7% | Passive |
| 64% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 25% | Promoters |
|---|---|
| 50% | Passive |
| 25% | Detractors |
