-25
NPS
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O2 (Telefónica UK)
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About O2 (Telefónica UK) Brand
O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company with the highest customer satisfaction for any mobile provider according to Ofcom. With over 23 million customers, O2 runs 2G, 3G and 4G networks across the UK, as well as operating O2 Wifi and owning half of Tesco Mobile. O2 has over 450 retail stores and sponsors The O2, O2 Academy venues and the England rugby team. Read more about O2 at http://www.o2.co.uk/news.We believe that by thinking big we will create new possibilities for people and the planet.If you believe anything is possible and if you like to make things happen, then this is the place.
Brand at a Glance
84%
Customer Loyalty
2.3/5
Product Quality
2.7/5
Pricing
2.8/5
Customer Service
O2 (Telefónica UK) NPS
O2 (Telefónica UK)'s Net Promoter Score (NPS) is a -25 with 33% Promoters, 9% Passives, and 58% Detractors. Net Promoter Score tracks whether O2 (Telefónica UK)'s customers would recommend using the product based on a scale of -100 to 100.
O2 (Telefónica UK) Overall NPS
| 33% | Promoters |
|---|---|
| 9% | Passives |
| 58% | Detractors |
O2 (Telefónica UK) NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 0 | Oct 2022 | 0 |
Jul 2023 50 | Jul 2023 | 50 |
Aug 2023 0 | Aug 2023 | 0 |
Nov 2023 -25 | Nov 2023 | -25 |
Dec 2023 0 | Dec 2023 | 0 |
Mar 2024 -29 | Mar 2024 | -29 |
Aug 2024 -37 | Aug 2024 | -37 |
Oct 2024 -44 | Oct 2024 | -44 |
Dec 2024 -30 | Dec 2024 | -30 |
Mar 2025 -36 | Mar 2025 | -36 |
Jun 2025 -25 | Jun 2025 | -25 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
O2 (Telefónica UK) NPS by Gender
O2 (Telefónica UK)'s NPS was rated 0 by Male customers on Comparably.
Male
0
O2 (Telefónica UK)'s NPS was rated by Male customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Female
N/A
O2 (Telefónica UK)'s NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
O2 (Telefónica UK) Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of O2 (Telefónica UK) users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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O2 (Telefónica UK) Customer Loyalty Score by Gender
O2 (Telefónica UK)'s Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
O2 (Telefónica UK) Product Quality
2.3/5
O2 (Telefónica UK) has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
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O2 (Telefónica UK) Product Information
O2 (Telefónica UK)’s product quality score is a 2.3 out of 5 as rated by its users and customers.
- Website
- http://www.o2.co.uk/
- Company Size
- 10,000+ Employees
Quick Insights into O2 (Telefónica UK) Product Quality
O2 (Telefónica UK)'s Product Quality score was rated highest by Male customers.
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Ranked O2 (Telefónica UK) Product Quality the Highest
O2 (Telefónica UK) Product Quality Score by Gender
O2 (Telefónica UK)'s Product Quality score was rated 3.1 by Male customers on Comparably.
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Male
3.1/5
Female
N/A
O2 (Telefónica UK) Pricing
O2 (Telefónica UK) ROI & Value For Money
2.7/5
O2 (Telefónica UK) has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Quick Insights into O2 (Telefónica UK) ROI
O2 (Telefónica UK)'s ROI score was rated highest by Male customers.
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Ranked O2 (Telefónica UK) ROI the Highest
O2 (Telefónica UK) ROI Score by Gender
O2 (Telefónica UK)'s ROI score was rated 3.1 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of O2 (Telefónica UK).
Male
3.1/5
Female
N/A
O2 (Telefónica UK) Customer Satisfaction (CSAT)
O2 (Telefónica UK) Customer Satisfaction (CSAT) Score
45 / 100
O2 (Telefónica UK) has an overall Customer Satisfaction score of 45 rated by its users and customers.
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Very Satisfied
34%
Satisfied
11%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
44%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into O2 (Telefónica UK) Customer Satisfaction
O2 (Telefónica UK)'s Customer Satisfaction score was rated highest by Male customers.
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Ranked O2 (Telefónica UK) Customer Satisfaction the Highest
O2 (Telefónica UK) Customer Satisfaction Score by Gender
O2 (Telefónica UK)'s Customer Satisfaction score was rated 67 by Male customers on Comparably.
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67 / 100
MaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
O2 (Telefónica UK) Customer Service
2.8/5
O2 (Telefónica UK) has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About O2 (Telefónica UK)'s Customer Service
Address
260 Bath Road, Slough, Berkshire, SL1 4DX United Kingdom
Website
http://www.o2.co.uk/
Quick Insights into O2 (Telefónica UK) Customer Service
O2 (Telefónica UK)'s Customer Service score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked O2 (Telefónica UK) Customer Service score.
Ranked O2 (Telefónica UK) Customer Service the Highest
O2 (Telefónica UK) Customer Service Score by Gender
O2 (Telefónica UK)'s Customer Service score was rated 3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of O2 (Telefónica UK).
Male
3/5
Female
N/A
O2 (Telefónica UK) as an Employer
4.7/5
O2 (Telefónica UK) has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
O2 (Telefónica UK) scored a -25 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of O2 (Telefónica UK) would recommend the brand to a friend. ENPS measures how likely O2 (Telefónica UK) employees would recommend working at O2 (Telefónica UK) to a friend.
Net Promoter Score
-25
NPS Score
| 33% | Promoters |
|---|---|
| 9% | Passive |
| 58% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 25% | Promoters |
|---|---|
| 50% | Passive |
| 25% | Detractors |
