

Retailer of a fashion store. The company engages in the retail of trousers and leggings, skirts, shorts, lingerie, beachwear, accessories along with other offerings in Sri Lanka.
ODEL's Net Promoter Score (NPS) is a 35 with 58% Promoters, 19% Passives, and 23% Detractors. Net Promoter Score tracks whether ODEL's customers would recommend using the product based on a scale of -100 to 100.
| 58% | Promoters |
|---|---|
| 19% | Passives |
| 23% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2023 36 | Nov 2023 | 36 |
Jan 2024 32 | Jan 2024 | 32 |
Feb 2024 33 | Feb 2024 | 33 |
Mar 2024 35 | Mar 2024 | 35 |
Apr 2024 34 | Apr 2024 | 34 |
Jul 2024 36 | Jul 2024 | 36 |
Aug 2024 35 | Aug 2024 | 35 |
Nov 2024 37 | Nov 2024 | 37 |
Dec 2024 37 | Dec 2024 | 37 |
Jan 2025 36 | Jan 2025 | 36 |
Apr 2025 34 | Apr 2025 | 34 |
Sep 2025 33 | Sep 2025 | 33 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated ODEL's NPS 8 points higher than Male customers.
ODEL's NPS was rated 25 by Male customers on Comparably.
ODEL's NPS was rated 33 by Female customers on Comparably.
ODEL's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 7 | Asian or Pacific Islander | 7 |
Other 66 | Other | 66 |
ODEL's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
ODEL's NPS was rated the highest by customers who have used ODEL's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years 20 | 2 to 5 Years | 20 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 20 | Over 10 Years | 20 |
Out of the 5 ODEL customer reviews 5 were positive and 0 were constructive. ODEL customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of ODEL users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated ODEL's Customer Loyalty score 2% higher than Male customers.
ODEL's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
ODEL's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 92% | 18-25 | 92% |
26-30 55% | 26-30 | 55% |
36-40 70% | 36-40 | 70% |
ODEL's Customer Loyalty score was rated the highest by customers who have used ODEL's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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ODEL's Customer Loyalty score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.
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ODEL has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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ODEL’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated ODEL's product the highest.
ODEL's Product Quality score was rated highest by customers who have used ODEL's products/services for 5 to 10 Years, and rated lowest by customers ages 36-40.
Female customers rated ODEL's Product Quality score 0.2 stars higher than Male customers.
ODEL's Product Quality score was rated 4 stars by both Asian or Pacific Islander and Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4 | Other | 4 |
ODEL's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.1 | 26-30 | 4.1 |
36-40 3.5 | 36-40 | 3.5 |
ODEL's Product Quality score was rated the highest by customers who have used ODEL's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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ODEL's Product Quality score was rated 4.1 stars by both Accounting and Marketing, Advertising and Research industry customers.
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ODEL has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Marketing, Advertising and Research industry think that they had the lowest ROI from ODEL.
ODEL's ROI score was rated highest by customers who have used ODEL's products/services for 5 to 10 Years, and rated lowest by customers ages 36-40.
Female customers rated ODEL's ROI score 0.2 stars higher than Male customers.
ODEL's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 4.1 | Other | 4.1 |
ODEL's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.1 | 26-30 | 3.1 |
36-40 3.1 | 36-40 | 3.1 |
ODEL's ROI score was rated the highest by customers who have used ODEL's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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ODEL's ROI score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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ODEL has an overall Customer Satisfaction score of 88 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
ODEL's Customer Satisfaction score was rated highest by customers who have used ODEL's products/services for 5 to 10 Years, and rated lowest by customers who have used ODEL's products/services for 1 to 2 Years.
ODEL's Customer Satisfaction score was rated 75 by both Female and Male customers on Comparably.
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 19% | |
Dissatisfied | 0% | |
Very Dissatisfied | 6% |
ODEL's Customer Satisfaction (CSAT) score was rated 79% according to Asian or Pacific Islander users and customers.
ODEL's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
ODEL's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 78% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 36-40 | 67% |
ODEL's Customer Satisfaction score was rated the highest by customers who have used ODEL's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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ODEL's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}ODEL has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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, Rajagiriya,
www.odel.lk
7
ODEL's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
Female customers rated ODEL's Customer Service score 0.2 stars higher than Male customers.
ODEL's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 4.1 | Other | 4.1 |
ODEL's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 2.5 | 26-30 | 2.5 |
36-40 3.1 | 36-40 | 3.1 |
ODEL's Customer Service score was rated the highest by customers who have used ODEL's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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ODEL's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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ODEL scored a 35 for Net Promoter Score and a 7 for Employee Net Promoter Score. NPS gauges how likely a customer of ODEL would recommend the brand to a friend. ENPS measures how likely ODEL employees would recommend working at ODEL to a friend.
| 58% | Promoters |
|---|---|
| 19% | Passive |
| 23% | Detractors |
| 38% | Promoters |
|---|---|
| 31% | Passive |
| 31% | Detractors |