-84
NPS
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Brand Page
OkCupid
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About OkCupid's Brand
Brand at a Glance
69%
Customer Loyalty
2/5
Product Quality
2.1/5
Pricing
2/5
Customer Service
OkCupid NPS
OkCupid's Net Promoter Score (NPS) is a -84 with 8% Promoters, 0% Passives, and 92% Detractors. Net Promoter Score tracks whether OkCupid's customers would recommend using the product based on a scale of -100 to 100.
OkCupid Overall NPS
| 8% | Promoters |
|---|---|
| 0% | Passives |
| 92% | Detractors |
OkCupid NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2020 -100 | May 2020 | -100 |
Oct 2020 -100 | Oct 2020 | -100 |
Dec 2020 -100 | Dec 2020 | -100 |
Dec 2021 -100 | Dec 2021 | -100 |
Feb 2023 -100 | Feb 2023 | -100 |
Mar 2023 -100 | Mar 2023 | -100 |
Dec 2023 -100 | Dec 2023 | -100 |
Mar 2024 -100 | Mar 2024 | -100 |
Apr 2024 -100 | Apr 2024 | -100 |
Sep 2024 -81 | Sep 2024 | -81 |
Sep 2025 -83 | Sep 2025 | -83 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
OkCupid NPS by Gender
OkCupid's NPS was rated -100 by Male customers on Comparably.
Male
-100
OkCupid's NPS was rated -100 by Male customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Female
N/A
OkCupid's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
OkCupid Customer Reviews
Out of the 3 OkCupid customer reviews 0 were positive and 3 were constructive. OkCupid customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
OkCupid Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of OkCupid users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
OkCupid Customer Loyalty Score by Gender
OkCupid's Customer Loyalty score was rated 82 by Male customers on Comparably.
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Male
82%
Yes
Female
N/A
Yes
OkCupid Product Quality
2/5
OkCupid has an overall Product Quality score of 2 out of 5 stars rated by its users and customers.
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OkCupid Product Information
OkCupid’s product quality score is a 2 out of 5 as rated by its users and customers.
- Website
- https://www.okcupid.com
- Company Size
- 11-50 Employees
Industry
Tech
Mobile App
SaaS
Quick Insights into OkCupid Product Quality
OkCupid's Product Quality score was rated highest by Male customers.
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Ranked OkCupid Product Quality the Highest
OkCupid Product Quality Score by Gender
OkCupid's Product Quality score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of OkCupid.
Male
1.5/5
Female
N/A
OkCupid Pricing
OkCupid ROI & Value For Money
2.1/5
OkCupid has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.
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Quick Insights into OkCupid ROI
OkCupid's ROI score was rated highest by Male customers.
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Ranked OkCupid ROI the Highest
OkCupid ROI Score by Gender
OkCupid's ROI score was rated 1.5 by Male customers on Comparably.
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Male
1.5/5
Female
N/A
OkCupid Customer Satisfaction (CSAT)
OkCupid Customer Satisfaction (CSAT) Score
11 / 100
OkCupid has an overall Customer Satisfaction score of 11 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
11%
Satisfied
0%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
22%
Very Dissatisfied
45%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
OkCupid Customer Service
2/5
OkCupid has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About OkCupid's Customer Service
Address
Dallas, TX
Website
https://www.okcupid.com
Quick Insights into OkCupid Customer Service
OkCupid's Customer Service score was rated highest by Male customers.
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Ranked OkCupid Customer Service the Highest
OkCupid Customer Service Score by Gender
OkCupid's Customer Service score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of OkCupid.
Male
1.5/5
Female
N/A
OkCupid as an Employer
2.9/5
OkCupid has a 2.9/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
OkCupid scored a -84 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of OkCupid would recommend the brand to a friend. ENPS measures how likely OkCupid employees would recommend working at OkCupid to a friend.
Net Promoter Score
-84
NPS Score
| 8% | Promoters |
|---|---|
| 0% | Passive |
| 92% | Detractors |
Employee Net Promoter Score
9
eNPS Score
| 45% | Promoters |
|---|---|
| 19% | Passive |
| 36% | Detractors |
