30
NPS
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Okta
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About Okta's Brand
Okta is the foundation for secure connections between people and technology. By harnessing the power of the cloud, Okta allows people to access applications on any device at any time, while still enforcing strong security policies. It integrates directly with an organization’s existing directories and identity systems, as well as 4,000+ applications.
Brand at a Glance
66%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
3.6/5
Customer Service
Okta CMO
Ryan Carlson
Ryan Carlson serves as the Chief Marketing Officer of Okta, Inc.. Ryan started at Okta, Inc. in January of 2016. Ryan currently resides in the San Francisco Bay Area.
Okta NPS
Okta's Net Promoter Score (NPS) is a 30 with 52% Promoters, 26% Passives, and 22% Detractors. Net Promoter Score tracks whether Okta's customers would recommend using the product based on a scale of -100 to 100.
Okta Overall NPS
| 52% | Promoters |
|---|---|
| 26% | Passives |
| 22% | Detractors |
Okta NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 31 | Sep 2023 | 31 |
Oct 2023 32 | Oct 2023 | 32 |
Nov 2023 33 | Nov 2023 | 33 |
Dec 2023 33 | Dec 2023 | 33 |
Jan 2024 33 | Jan 2024 | 33 |
Feb 2024 32 | Feb 2024 | 32 |
May 2024 32 | May 2024 | 32 |
Jun 2024 30 | Jun 2024 | 30 |
Jul 2024 31 | Jul 2024 | 31 |
Aug 2024 31 | Aug 2024 | 31 |
Nov 2024 30 | Nov 2024 | 30 |
Jan 2025 30 | Jan 2025 | 30 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Okta NPS by Gender
Okta's NPS was rated -37 by Male customers on Comparably.
Male
-37
Okta's NPS was rated -37 by Male customers on Comparably.
18%
Promoters
27%
Passives
55%
Detractors
Female
N/A
Okta's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Okta NPS by Ethnicity
Okta's NPS was rated -17 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -17 | Caucasian | -17 |
Okta NPS by Usage
Okta's NPS was rated the highest by customers who have used Okta's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years -9 | 1 to 2 Years | -9 |
2 to 5 Years 23 | 2 to 5 Years | 23 |
5 to 10 Years 86 | 5 to 10 Years | 86 |
Okta Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of Okta users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Okta Customer Loyalty Score by Gender
Okta's Customer Loyalty score was rated 51 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Okta.
Male
51%
Yes
Female
N/A
Yes
Okta Customer Loyalty Score by Ethnicity
Okta's Customer Loyalty score was rated 25% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Okta.
25
out of 100
Caucasian
Okta Customer Loyalty Score by Usage
Okta's Customer Loyalty score was rated 50% by customers who have used Okta's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Okta Customer Loyalty Score by Industry
Okta's Customer Loyalty score was rated 59% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Okta Product Quality
4/5
Okta has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Okta Product Information
Okta serves markets in the United States, Asia, China, Europe, Middle-East and Africa, Australia, Canada, India, United Kingdom, and Latin America. Okta supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Okta’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Okta's product the highest. Reviewers from the Tech industry rated Okta the lowest at 3.9.
- Website
- http://www.okta.com
- Company Size
- 1-10 Employees
Industry
Tech
AdTech
Business Services
Enterprise
Languages Supported
English
Product Type
Identity & Access Management Software
Single Sign On (SSO) Software
Governance, Risk & Compliance (GRC) Software
Quick Insights into Okta Product Quality
Okta's Product Quality score was rated highest by customers who have used Okta's products/services for Less than 1 Year, and rated lowest by customers who have used Okta's products/services for 1 to 2 Years.
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Ranked Okta Product Quality the Highest
Ranked Okta Product Quality the Lowest
Okta Product Quality Score by Gender
Okta's Product Quality score was rated 3.2 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Okta.
Male
3.2/5
Female
N/A
Okta Product Quality Score by Ethnicity
Okta's Product Quality score was rated 2.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Okta.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Okta Product Quality Score by Usage
Okta's Product Quality score was rated the highest by customers who have used Okta's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Okta Product Quality Score by Industry
Okta's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Okta Pricing
Okta ROI & Value For Money
3.7/5
Okta has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Okta's overall ROI score rated by its users and customers.
Okta Pricing Plans
Okta has a pricing structure that accommodates small, medium, and large businesses. Starting from $1/month, Okta uses a subscription model and offers the following: Single Sign-On: $2 per user per month., Lifecycle Management: Starting at $4 per user per month., and MFA: Starting at $3 per user per month..
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Who Uses Okta?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Okta ROI
Okta's ROI score was rated highest by customers from the Tech industry, and rated lowest by Male customers.
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Ranked Okta ROI the Highest
Ranked Okta ROI the Lowest
Okta ROI Score by Gender
Female customers rated Okta's ROI score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Okta.
Male
2.8/5
Female
3/5
Okta ROI Score by Ethnicity
Okta's ROI score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Okta.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Okta ROI Score by Usage
Okta's ROI score was rated 2.9 stars by customers who have used Okta's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Okta ROI Score by Industry
Okta's ROI score was rated 3.2 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Okta Customer Satisfaction (CSAT)
Okta Customer Satisfaction (CSAT) Score
70 / 100
Okta has an overall Customer Satisfaction score of 70 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
37%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
6%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Okta Customer Satisfaction
Okta's Customer Satisfaction score was rated highest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked Okta's Customer Satisfaction.
Ranked Okta Customer Satisfaction the Highest
Okta Customer Satisfaction Score by Gender
Okta's Customer Satisfaction score was rated 78 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Okta.
78 / 100
MaleVery Satisfied | 22% | |
|---|---|---|
Satisfied | 56% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 11% |
Okta Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Okta's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Okta.
60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
Okta Customer Satisfaction Score by Usage
Okta's Customer Satisfaction score was rated 57 points by customers who have used Okta's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Okta Customer Satisfaction Score by Industry
Okta's Customer Satisfaction score was rated 87 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Okta Customer Service
3.6/5
Okta has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Okta's overall Customer Service score rated by its users and customers.
About Okta's Customer Service
Address
San Francisco, CA
Website
http://www.okta.com
Phone Number
888-722-7871
Quick Insights into Okta Customer Service
Okta's Customer Service score was rated highest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked Okta's Customer Service score.
Ranked Okta Customer Service the Highest
Okta Customer Service Score by Gender
Okta's Customer Service score was rated 3.1 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Okta.
Male
3.1/5
Female
N/A
Okta Customer Service Score by Ethnicity
Okta's Customer Service score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Okta.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Okta Customer Service Score by Usage
Okta's Customer Service score was rated 3 stars by customers who have used Okta's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Okta Customer Service Score by Industry
Okta's Customer Service score was rated 3.2 stars by Tech industry customers.
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Okta as an Employer
3.3/5
Okta has a 3.3/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Okta scored a 30 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Okta would recommend the brand to a friend. ENPS measures how likely Okta employees would recommend working at Okta to a friend.
Net Promoter Score
30
NPS Score
| 52% | Promoters |
|---|---|
| 26% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
-6
eNPS Score
| 40% | Promoters |
|---|---|
| 14% | Passive |
| 46% | Detractors |
