41
NPS
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Old Dominion Freight Line
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About Old Dominion Freight Line's Brand
Brand at a Glance
67%
Customer Loyalty
4.2/5
Product Quality
4.1/5
Pricing
4.2/5
Customer Service
Old Dominion Freight Line NPS
Old Dominion Freight Line's Net Promoter Score (NPS) is a 41 with 59% Promoters, 23% Passives, and 18% Detractors. Net Promoter Score tracks whether Old Dominion Freight Line's customers would recommend using the product based on a scale of -100 to 100.
Old Dominion Freight Line Overall NPS
| 59% | Promoters |
|---|---|
| 23% | Passives |
| 18% | Detractors |
Old Dominion Freight Line NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 39 | Mar 2023 | 39 |
Apr 2023 42 | Apr 2023 | 42 |
Jul 2023 41 | Jul 2023 | 41 |
Aug 2023 44 | Aug 2023 | 44 |
Oct 2023 40 | Oct 2023 | 40 |
Nov 2023 39 | Nov 2023 | 39 |
Jan 2024 42 | Jan 2024 | 42 |
Apr 2024 45 | Apr 2024 | 45 |
Aug 2024 45 | Aug 2024 | 45 |
Oct 2024 40 | Oct 2024 | 40 |
Aug 2025 42 | Aug 2025 | 42 |
Sep 2025 40 | Sep 2025 | 40 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Old Dominion Freight Line NPS by Gender
Old Dominion Freight Line's NPS was rated 49 by Male customers on Comparably.
Male
49
Old Dominion Freight Line's NPS was rated 49 by Male customers on Comparably.
66%
Promoters
17%
Passives
17%
Detractors
Female
N/A
Old Dominion Freight Line's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Old Dominion Freight Line NPS by Ethnicity
Old Dominion Freight Line's NPS was rated 40 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
Old Dominion Freight Line Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Old Dominion Freight Line users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Old Dominion Freight Line Customer Loyalty Score by Gender
Old Dominion Freight Line's Customer Loyalty score was rated 70 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Old Dominion Freight Line.
Male
70%
Yes
Female
N/A
Yes
Old Dominion Freight Line Customer Loyalty Score by Ethnicity
Old Dominion Freight Line's Customer Loyalty score was rated 82% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Old Dominion Freight Line.
82
out of 100
Caucasian
Old Dominion Freight Line Product Quality
4.2/5
Old Dominion Freight Line has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Old Dominion Freight Line Product Information
Old Dominion Freight Line’s product quality score is a 4.2 out of 5 as rated by its users and customers.
- Website
- http://www.odfl.com
Quick Insights into Old Dominion Freight Line Product Quality
Old Dominion Freight Line's Product Quality score was rated highest by Caucasian customers.
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Ranked Old Dominion Freight Line Product Quality the Highest
Old Dominion Freight Line Product Quality Score by Gender
Old Dominion Freight Line's Product Quality score was rated 4.8 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Old Dominion Freight Line.
Male
4.8/5
Female
N/A
Old Dominion Freight Line Product Quality Score by Ethnicity
Old Dominion Freight Line's Product Quality score was rated 4.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Old Dominion Freight Line.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Old Dominion Freight Line Pricing
Old Dominion Freight Line ROI & Value For Money
4.1/5
Old Dominion Freight Line has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Quick Insights into Old Dominion Freight Line ROI
Old Dominion Freight Line's ROI score was rated highest by Caucasian customers.
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Ranked Old Dominion Freight Line ROI the Highest
Old Dominion Freight Line ROI Score by Gender
Old Dominion Freight Line's ROI score was rated 4.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Old Dominion Freight Line.
Male
4.3/5
Female
N/A
Old Dominion Freight Line ROI Score by Ethnicity
Old Dominion Freight Line's ROI score was rated 4.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Old Dominion Freight Line.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Old Dominion Freight Line Customer Satisfaction (CSAT)
Old Dominion Freight Line Customer Satisfaction (CSAT) Score
78 / 100
Old Dominion Freight Line has an overall Customer Satisfaction score of 78 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
59%
Satisfied
19%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Old Dominion Freight Line Customer Satisfaction
Old Dominion Freight Line's Customer Satisfaction score was rated highest by Male customers.
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Ranked Old Dominion Freight Line Customer Satisfaction the Highest
Old Dominion Freight Line Customer Satisfaction Score by Gender
Old Dominion Freight Line's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Old Dominion Freight Line.
100 / 100
MaleVery Satisfied | 80% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Old Dominion Freight Line Customer Service
4.2/5
Old Dominion Freight Line has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Old Dominion Freight Line's Customer Service
Website
http://www.odfl.com
Quick Insights into Old Dominion Freight Line Customer Service
Old Dominion Freight Line's Customer Service score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Old Dominion Freight Line's Customer Service score.
Ranked Old Dominion Freight Line Customer Service the Highest
Old Dominion Freight Line Customer Service Score by Gender
Old Dominion Freight Line's Customer Service score was rated 4.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Old Dominion Freight Line.
Male
4.6/5
Female
N/A
Old Dominion Freight Line Customer Service Score by Ethnicity
Old Dominion Freight Line's Customer Service score was rated 4.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Old Dominion Freight Line.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
Old Dominion Freight Line as an Employer
3.8/5
Old Dominion Freight Line has a 3.8/5 stars for its overall company culture rated by their employees
top
15%
CEO of Old Dominion Freight Line
In the Top 15% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Old Dominion Freight Line scored a 41 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of Old Dominion Freight Line would recommend the brand to a friend. ENPS measures how likely Old Dominion Freight Line employees would recommend working at Old Dominion Freight Line to a friend.
Net Promoter Score
41
NPS Score
| 59% | Promoters |
|---|---|
| 23% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
27
eNPS Score
| 58% | Promoters |
|---|---|
| 11% | Passive |
| 31% | Detractors |
