64
NPS
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Old Mutual
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About Old Mutual's Brand
Provider of investment and insurance services. The company's investment and insurance services include savings, insurance and banking services as well as life assurance, risk, healthcare and asset management products in the United Kingdom, United States and emerging markets.
Brand at a Glance
85%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
4.1/5
Customer Service
Old Mutual NPS
Old Mutual's Net Promoter Score (NPS) is a 64 with 76% Promoters, 12% Passives, and 12% Detractors. Net Promoter Score tracks whether Old Mutual's customers would recommend using the product based on a scale of -100 to 100.
Old Mutual Overall NPS
| 76% | Promoters |
|---|---|
| 12% | Passives |
| 12% | Detractors |
Old Mutual NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 -50 | Sep 2023 | -50 |
Mar 2024 25 | Mar 2024 | 25 |
Apr 2024 40 | Apr 2024 | 40 |
May 2024 49 | May 2024 | 49 |
Aug 2024 57 | Aug 2024 | 57 |
Jan 2025 63 | Jan 2025 | 63 |
Feb 2025 70 | Feb 2025 | 70 |
Mar 2025 59 | Mar 2025 | 59 |
May 2025 60 | May 2025 | 60 |
Jun 2025 64 | Jun 2025 | 64 |
Jul 2025 69 | Jul 2025 | 69 |
Nov 2025 64 | Nov 2025 | 64 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Old Mutual NPS by Gender
Male customers rated Old Mutual's NPS 100 points higher than Female customers.
Male
100
Old Mutual's NPS was rated 100 by Male customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Female
0
Old Mutual's NPS was rated by Female customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Old Mutual NPS by Ethnicity
Old Mutual's NPS was rated 75 points by African American/Black customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 75 | African American/Black | 75 |
Old Mutual NPS by Usage
Old Mutual's NPS was rated 0 points by customers who have used Old Mutual's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 0 | Over 10 Years | 0 |
Old Mutual Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Old Mutual users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Old Mutual Customer Loyalty Score by Gender
Male customers rated Old Mutual's Customer Loyalty score 30% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Old Mutual.
Male
100%
Yes
Female
70%
Yes
Old Mutual Customer Loyalty Score by Ethnicity
Old Mutual's Customer Loyalty score was rated 100% by African American/Black customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Old Mutual.
100
out of 100
African American/Black
Old Mutual Customer Loyalty Score by Usage
Old Mutual's Customer Loyalty score was rated 70% by customers who have used Old Mutual's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Old Mutual Product Quality
4.1/5
Old Mutual has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Old Mutual Product Information
Old Mutual’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- www.oldmutualplc.com
- Company Size
- 10,000+ Employees
Quick Insights into Old Mutual Product Quality
Old Mutual's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Old Mutual Product Quality the Highest
Ranked Old Mutual Product Quality the Lowest
Old Mutual Product Quality Score by Gender
Male customers rated Old Mutual's Product Quality score 1.8 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Old Mutual.
Male
4.6/5
Female
2.8/5
Old Mutual Product Quality Score by Ethnicity
Old Mutual's Product Quality score was rated 4.2 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Old Mutual.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.2 | African American/Black | 4.2 |
Old Mutual Product Quality Score by Usage
Old Mutual's Product Quality score was rated 2.8 stars by customers who have used Old Mutual's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Old Mutual Pricing
Old Mutual ROI & Value For Money
3.9/5
Old Mutual has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Old Mutual ROI
Old Mutual's ROI score was rated highest by African American/Black customers, and rated lowest by Female customers.
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Ranked Old Mutual ROI the Highest
Ranked Old Mutual ROI the Lowest
Old Mutual ROI Score by Gender
Male customers rated Old Mutual's ROI score 0.9 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Old Mutual.
Male
4/5
Female
3.1/5
Old Mutual ROI Score by Ethnicity
Old Mutual's ROI score was rated 4.1 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Old Mutual.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.1 | African American/Black | 4.1 |
Old Mutual ROI Score by Usage
Old Mutual's ROI score was rated 2.3 stars by customers who have used Old Mutual's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Old Mutual Customer Satisfaction (CSAT)
Old Mutual Customer Satisfaction (CSAT) Score
88 / 100
Old Mutual has an overall Customer Satisfaction score of 88 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
47%
Satisfied
41%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Old Mutual Customer Satisfaction
Old Mutual's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by Female customers.
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Ranked Old Mutual Customer Satisfaction the Highest
Ranked Old Mutual Customer Satisfaction the Lowest
Old Mutual Customer Satisfaction Score by Gender
Male customers rated Old Mutual's Customer Satisfaction score 34 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Old Mutual.
100 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
66 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 34% |
Old Mutual Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
Old Mutual's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Old Mutual.
100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Old Mutual Customer Satisfaction Score by Usage
Old Mutual's Customer Satisfaction score was rated 67 points by customers who have used Old Mutual's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Old Mutual Customer Service
4.1/5
Old Mutual has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Old Mutual's Customer Service
Address
5th Floor, Millennium Bridge House, London, EC4V 4GG Bahamas
Website
www.oldmutualplc.com
Phone Number
7
Quick Insights into Old Mutual Customer Service
Old Mutual's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Old Mutual's Customer Service score.
Ranked Old Mutual Customer Service the Highest
Ranked Old Mutual Customer Service the Lowest
Old Mutual Customer Service Score by Gender
Male customers rated Old Mutual's Customer Service score 1.7 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Old Mutual.
Male
4.8/5
Female
3.1/5
Old Mutual Customer Service Score by Ethnicity
Old Mutual's Customer Service score was rated 4.7 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Old Mutual.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 4.7 | African American/Black | 4.7 |
Old Mutual Customer Service Score by Usage
Old Mutual's Customer Service score was rated 3.1 stars by customers who have used Old Mutual's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Old Mutual as an Employer
Consumer vs. Employees
Old Mutual scored a 64 for Net Promoter Score and a 53 for Employee Net Promoter Score. NPS gauges how likely a customer of Old Mutual would recommend the brand to a friend. ENPS measures how likely Old Mutual employees would recommend working at Old Mutual to a friend.
Net Promoter Score
64
NPS Score
| 76% | Promoters |
|---|---|
| 12% | Passive |
| 12% | Detractors |
Employee Net Promoter Score
53
eNPS Score
| 70% | Promoters |
|---|---|
| 13% | Passive |
| 17% | Detractors |
