8
NPS
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Oportun
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About Oportun's Brand
Oportun (Nasdaq: OPRT) is a digital banking platform that puts its 1.9 million members’ financial goals within reach. With intelligent borrowing, savings, budgeting, and spending capabilities, Oportun empowers members with the confidence to build a better financial future. Since inception, Oportun has provided more than $14.7 billion in responsible and affordable credit, saved its members more than $2.3 billion in interest and fees, and helped our neobanking members save an average of more than $1,800 annually. For more information, visit Oportun.com.
Brand at a Glance
81%
Customer Loyalty
2.9/5
Product Quality
3.1/5
Pricing
3.2/5
Customer Service
Oportun CMO
Ben Armstrong
Ben Armstrong serves as the Chief Marketing Officer of Oportun. Ben started at Oportun in July of 2018. Ben currently resides in San Francisco Bay Area.
Oportun NPS
Oportun's Net Promoter Score (NPS) is a 8 with 52% Promoters, 4% Passives, and 44% Detractors. Net Promoter Score tracks whether Oportun's customers would recommend using the product based on a scale of -100 to 100.
Oportun Overall NPS
| 52% | Promoters |
|---|---|
| 4% | Passives |
| 44% | Detractors |
Oportun NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 -8 | Feb 2023 | -8 |
Mar 2023 -6 | Mar 2023 | -6 |
Apr 2023 -2 | Apr 2023 | -2 |
Sep 2023 0 | Sep 2023 | 0 |
Jan 2024 -3 | Jan 2024 | -3 |
Feb 2024 -1 | Feb 2024 | -1 |
May 2024 -3 | May 2024 | -3 |
Jul 2024 -3 | Jul 2024 | -3 |
Aug 2024 -1 | Aug 2024 | -1 |
Sep 2024 1 | Sep 2024 | 1 |
Oct 2024 5 | Oct 2024 | 5 |
Apr 2025 8 | Apr 2025 | 8 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Oportun NPS by Gender
Female customers rated Oportun's NPS 58 points higher than Male customers.
Male
-50
Oportun's NPS was rated -50 by Male customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Female
8
Oportun's NPS was rated 8 by Female customers on Comparably.
50%
Promoters
8%
Passives
42%
Detractors
Oportun NPS by Ethnicity
Oportun's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Hispanic or Latino 60 | Hispanic or Latino | 60 |
African American/Black 75 | African American/Black | 75 |
Other -50 | Other | -50 |
Oportun NPS by Age
Oportun's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Oportun NPS by Usage
Oportun's NPS was rated the highest by customers who have used Oportun's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -13 | Less than 1 Year | -13 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -60 | 2 to 5 Years | -60 |
Oportun Customer Reviews
Out of the 5 Oportun customer reviews 2 were positive and 3 were constructive. Oportun customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Oportun Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Oportun users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Oportun Customer Loyalty Score by Gender
Female customers rated Oportun's Customer Loyalty score 19% higher than Male customers.
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Male
66%
Yes
Female
85%
Yes
Oportun Customer Loyalty Score by Ethnicity
Oportun's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Oportun.
25
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
78
out of 100
Other
Oportun Customer Loyalty Score by Age
Oportun's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Oportun.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 100% | 31-35 | 100% |
36-40 82% | 36-40 | 82% |
41-45 78% | 41-45 | 78% |
46-50 70% | 46-50 | 70% |
Oportun Customer Loyalty Score by Usage
Oportun's Customer Loyalty score was rated the highest by customers who have used Oportun's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Oportun Customer Loyalty Score by Industry
Oportun's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Oportun Product Quality
2.9/5
Oportun has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Oportun Product Information
Oportun’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Oportun's product the highest. Reviewers from the Tech industry rated Oportun the lowest at 2.7.
- Website
- http://www.oportun.com
- Company Size
- 1,001-5,000 Employees
Industry
Banking and Financial Services
Quick Insights into Oportun Product Quality
Oportun's Product Quality score was rated highest by customers ages 31-35, and rated lowest by Caucasian customers.
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Ranked Oportun Product Quality the Highest
Ranked Oportun Product Quality the Lowest
Oportun Product Quality Score by Gender
Female customers rated Oportun's Product Quality score 1.1 stars higher than Male customers.
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Male
2.2/5
Female
3.3/5
Oportun Product Quality Score by Ethnicity
Oportun's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Oportun.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 4.5 | African American/Black | 4.5 |
Other 1.6 | Other | 1.6 |
Oportun Product Quality Score by Age
Oportun's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Oportun.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.6 | 31-35 | 4.6 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2.4 | 41-45 | 2.4 |
46-50 3.8 | 46-50 | 3.8 |
Oportun Product Quality Score by Usage
Oportun's Product Quality score was rated the highest by customers who have used Oportun's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Oportun Product Quality Score by Industry
Oportun's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Oportun Pricing
Oportun ROI & Value For Money
3.1/5
Oportun has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Oportun Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry.
Quick Insights into Oportun ROI
Oportun's ROI score was rated highest by customers ages 31-35, and rated lowest by Caucasian customers.
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Ranked Oportun ROI the Highest
Ranked Oportun ROI the Lowest
Oportun ROI Score by Gender
Female customers rated Oportun's ROI score 1.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Oportun.
Male
2.3/5
Female
3.5/5
Oportun ROI Score by Ethnicity
Oportun's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Oportun.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 4.6 | African American/Black | 4.6 |
Other 2.1 | Other | 2.1 |
Oportun ROI Score by Age
Oportun's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Oportun.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.6 | 31-35 | 4.6 |
36-40 3.6 | 36-40 | 3.6 |
41-45 2 | 41-45 | 2 |
46-50 3.8 | 46-50 | 3.8 |
Oportun ROI Score by Usage
Oportun's ROI score was rated the highest by customers who have used Oportun's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Oportun ROI Score by Industry
Oportun's ROI score was rated 2.7 stars by both Banking and Financial Services and Tech industry customers.
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Oportun Customer Satisfaction (CSAT)
Oportun Customer Satisfaction (CSAT) Score
55 / 100
Oportun has an overall Customer Satisfaction score of 55 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
17%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
31%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Oportun Customer Satisfaction
Oportun's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by Caucasian customers.
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Ranked Oportun Customer Satisfaction the Highest
Ranked Oportun Customer Satisfaction the Lowest
Oportun Customer Satisfaction Score by Gender
Female customers rated Oportun's Customer Satisfaction score 30 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Oportun.
33 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 50% |
63 / 100
FemaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Oportun Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Oportun's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Oportun.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
17%
Very Dissatisfied
50%
CSAT according to Hispanic or Latino
Oportun's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Oportun.
100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Oportun's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Oportun.
33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Oportun Customer Satisfaction Score by Age
Oportun's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Oportun.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 100% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 34% |
Oportun Customer Satisfaction Score by Usage
Oportun's Customer Satisfaction score was rated the highest by customers who have used Oportun's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Oportun Customer Satisfaction Score by Industry
Oportun's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Oportun Customer Satisfaction Score by Industry",
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"scoreClassName": "",
"scoreLabel": 34
},
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"label": "Banking and Financial Services",
"groupId": 501,
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}Oportun Customer Service
3.2/5
Oportun has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Oportun's overall Customer Service score rated by its users and customers.
About Oportun's Customer Service
Address
2 Circle Way #250, San Carlos, CA 94070
Website
http://www.oportun.com
Oportun's Social Links
Quick Insights into Oportun Customer Service
Oportun's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked Oportun's Customer Service score.
Ranked Oportun Customer Service the Highest
Ranked Oportun Customer Service the Lowest
Oportun Customer Service Score by Gender
Female customers rated Oportun's Customer Service score 1.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Oportun.
Male
2/5
Female
3.8/5
Oportun Customer Service Score by Ethnicity
Oportun's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Oportun.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4.4 | African American/Black | 4.4 |
Other 1.5 | Other | 1.5 |
Oportun Customer Service Score by Age
Oportun's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Oportun.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.5 | 31-35 | 4.5 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.8 | 46-50 | 3.8 |
Oportun Customer Service Score by Usage
Oportun's Customer Service score was rated the highest by customers who have used Oportun's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Oportun Customer Service Score by Industry
Oportun's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Oportun as an Employer
4.2/5
Oportun has a 4.2/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Oportun scored a 8 for Net Promoter Score and a 39 for Employee Net Promoter Score. NPS gauges how likely a customer of Oportun would recommend the brand to a friend. ENPS measures how likely Oportun employees would recommend working at Oportun to a friend.
Net Promoter Score
8
NPS Score
| 52% | Promoters |
|---|---|
| 4% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
39
eNPS Score
| 60% | Promoters |
|---|---|
| 19% | Passive |
| 21% | Detractors |
