-60
NPS
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OpticsPlanet
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About OpticsPlanet's Brand
Online retailer of optics, more.
Brand at a Glance
69%
Customer Loyalty
2.1/5
Product Quality
2.4/5
Pricing
1.7/5
Customer Service
OpticsPlanet NPS
OpticsPlanet's Net Promoter Score (NPS) is a -60 with 19% Promoters, 2% Passives, and 79% Detractors. Net Promoter Score tracks whether OpticsPlanet's customers would recommend using the product based on a scale of -100 to 100.
OpticsPlanet Overall NPS
| 19% | Promoters |
|---|---|
| 2% | Passives |
| 79% | Detractors |
OpticsPlanet NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 -55 | Dec 2023 | -55 |
Jan 2024 -55 | Jan 2024 | -55 |
Mar 2024 -57 | Mar 2024 | -57 |
Apr 2024 -49 | Apr 2024 | -49 |
Jul 2024 -50 | Jul 2024 | -50 |
Sep 2024 -51 | Sep 2024 | -51 |
Oct 2024 -53 | Oct 2024 | -53 |
Nov 2024 -55 | Nov 2024 | -55 |
Jan 2025 -57 | Jan 2025 | -57 |
Feb 2025 -59 | Feb 2025 | -59 |
Mar 2025 -59 | Mar 2025 | -59 |
Oct 2025 -59 | Oct 2025 | -59 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
OpticsPlanet NPS by Gender
OpticsPlanet's NPS was rated -64 by Male customers on Comparably.
Male
-64
OpticsPlanet's NPS was rated -64 by Male customers on Comparably.
18%
Promoters
0%
Passives
82%
Detractors
Female
N/A
OpticsPlanet's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
OpticsPlanet NPS by Ethnicity
OpticsPlanet's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -58 | Caucasian | -58 |
Other -100 | Other | -100 |
OpticsPlanet NPS by Age
OpticsPlanet's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
OpticsPlanet NPS by Usage
OpticsPlanet's NPS was rated the highest by customers who have used OpticsPlanet's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -40 | Less than 1 Year | -40 |
1 to 2 Years -66 | 1 to 2 Years | -66 |
2 to 5 Years -100 | 2 to 5 Years | -100 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -100 | Over 10 Years | -100 |
OpticsPlanet Customer Reviews
Out of the 10 OpticsPlanet customer reviews 1 was positive and 9 were constructive. OpticsPlanet customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
OpticsPlanet Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of OpticsPlanet users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
OpticsPlanet Customer Loyalty Score by Gender
OpticsPlanet's Customer Loyalty score was rated 75 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of OpticsPlanet.
Male
75%
Yes
Female
N/A
Yes
OpticsPlanet Customer Loyalty Score by Ethnicity
OpticsPlanet's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of OpticsPlanet.
74
out of 100
Caucasian
78
out of 100
Other
OpticsPlanet Customer Loyalty Score by Age
OpticsPlanet's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of OpticsPlanet.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 64% | 31-35 | 64% |
46-50 61% | 46-50 | 61% |
56-60 61% | 56-60 | 61% |
61-65 78% | 61-65 | 78% |
66+ 82% | 66+ | 82% |
OpticsPlanet Customer Loyalty Score by Usage
OpticsPlanet's Customer Loyalty score was rated the highest by customers who have used OpticsPlanet's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
OpticsPlanet Customer Loyalty Score by Industry
OpticsPlanet's Customer Loyalty score was rated the highest by Public Safety industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
OpticsPlanet Product Quality
2.1/5
OpticsPlanet has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
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OpticsPlanet Product Information
OpticsPlanet’s product quality score is a 2.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated OpticsPlanet's product the highest. Reviewers from the Public Safety industry rated OpticsPlanet the lowest at 1.5.
- Website
- http://www.opticsplanet.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Consumer Services
Ecommerce and Marketplaces
Sports & Entertainment
Quick Insights into OpticsPlanet Product Quality
OpticsPlanet's Product Quality score was rated highest by customers ages 61-65, and rated lowest by customers from the Public Safety industry.
Sign Up to unlock insights into how customers have ranked OpticsPlanet's Product Quality.
Ranked OpticsPlanet Product Quality the Highest
Ranked OpticsPlanet Product Quality the Lowest
OpticsPlanet Product Quality Score by Gender
OpticsPlanet's Product Quality score was rated 2 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of OpticsPlanet.
Male
2/5
Female
N/A
OpticsPlanet Product Quality Score by Ethnicity
OpticsPlanet's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of OpticsPlanet.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Other 1.5 | Other | 1.5 |
OpticsPlanet Product Quality Score by Age
OpticsPlanet's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of OpticsPlanet.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 1.5 | 31-35 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 3.9 | 61-65 | 3.9 |
66+ 3 | 66+ | 3 |
OpticsPlanet Product Quality Score by Usage
OpticsPlanet's Product Quality score was rated the highest by customers who have used OpticsPlanet's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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OpticsPlanet Product Quality Score by Industry
OpticsPlanet's Product Quality score was rated the highest by Tech industry customers, and the lowest by Public Safety industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
OpticsPlanet Pricing
OpticsPlanet ROI & Value For Money
2.4/5
OpticsPlanet has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
Sign Up to unlock OpticsPlanet's overall ROI score rated by its users and customers.
OpticsPlanet Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from OpticsPlanet.
Quick Insights into OpticsPlanet ROI
OpticsPlanet's ROI score was rated highest by customers ages 66+, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked OpticsPlanet ROI the Highest
Ranked OpticsPlanet ROI the Lowest
OpticsPlanet ROI Score by Gender
OpticsPlanet's ROI score was rated 2.2 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of OpticsPlanet.
Male
2.2/5
Female
N/A
OpticsPlanet ROI Score by Ethnicity
OpticsPlanet's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of OpticsPlanet.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Other 1.7 | Other | 1.7 |
OpticsPlanet ROI Score by Age
OpticsPlanet's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of OpticsPlanet.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 1.5 | 31-35 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
56-60 2.1 | 56-60 | 2.1 |
61-65 2.1 | 61-65 | 2.1 |
66+ 3.2 | 66+ | 3.2 |
OpticsPlanet ROI Score by Usage
OpticsPlanet's ROI score was rated the highest by customers who have used OpticsPlanet's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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OpticsPlanet ROI Score by Industry
OpticsPlanet's ROI score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
OpticsPlanet Customer Satisfaction (CSAT)
OpticsPlanet Customer Satisfaction (CSAT) Score
21 / 100
OpticsPlanet has an overall Customer Satisfaction score of 21 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
19%
Satisfied
2%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
68%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into OpticsPlanet Customer Satisfaction
OpticsPlanet's Customer Satisfaction score was rated highest by customers who have used OpticsPlanet's products/services for 5 to 10 Years, and rated lowest by customers from the Tech industry.
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Ranked OpticsPlanet Customer Satisfaction the Highest
Ranked OpticsPlanet Customer Satisfaction the Lowest
OpticsPlanet Customer Satisfaction Score by Gender
OpticsPlanet's Customer Satisfaction score was rated 17 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of OpticsPlanet.
17 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 69% |
OpticsPlanet Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
OpticsPlanet's Customer Satisfaction (CSAT) score was rated 23% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of OpticsPlanet.
23 / 100
Very Satisfied
23%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
68%
CSAT according to Other
OpticsPlanet's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of OpticsPlanet.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
75%
OpticsPlanet Customer Satisfaction Score by Age
OpticsPlanet's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of OpticsPlanet.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 0% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 40% |
OpticsPlanet Customer Satisfaction Score by Usage
OpticsPlanet's Customer Satisfaction score was rated the highest by customers who have used OpticsPlanet's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
OpticsPlanet Customer Satisfaction Score by Industry
OpticsPlanet's Customer Satisfaction score was rated 0 points by both Military and Defense and Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}OpticsPlanet Customer Service
1.7/5
OpticsPlanet has an overall Customer Service score of 1.7 out of 5 stars rated by its users and customers.
Sign Up to unlock OpticsPlanet's overall Customer Service score rated by its users and customers.
About OpticsPlanet's Customer Service
Address
Northbrook, IL
Website
http://www.opticsplanet.com
Phone Number
8479199409
Quick Insights into OpticsPlanet Customer Service
OpticsPlanet's Customer Service score was rated highest by customers who have used OpticsPlanet's products/services for 5 to 10 Years, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked OpticsPlanet's Customer Service score.
Ranked OpticsPlanet Customer Service the Highest
Ranked OpticsPlanet Customer Service the Lowest
OpticsPlanet Customer Service Score by Gender
OpticsPlanet's Customer Service score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of OpticsPlanet.
Male
1.5/5
Female
N/A
OpticsPlanet Customer Service Score by Ethnicity
OpticsPlanet's Customer Service score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of OpticsPlanet.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 1.5 | Other | 1.5 |
OpticsPlanet Customer Service Score by Age
OpticsPlanet's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of OpticsPlanet.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 1.5 | 31-35 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.3 | 66+ | 2.3 |
OpticsPlanet Customer Service Score by Usage
OpticsPlanet's Customer Service score was rated the highest by customers who have used OpticsPlanet's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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OpticsPlanet Customer Service Score by Industry
OpticsPlanet's Customer Service score was rated 1.5 stars by both Aerospace and Aviation and Tech industry customers.
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OpticsPlanet as an Employer
3.4/5
OpticsPlanet has a 3.4/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
OpticsPlanet scored a -60 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of OpticsPlanet would recommend the brand to a friend. ENPS measures how likely OpticsPlanet employees would recommend working at OpticsPlanet to a friend.
Net Promoter Score
-60
NPS Score
| 19% | Promoters |
|---|---|
| 2% | Passive |
| 79% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |
