44
NPS
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Optimum Nutrition
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About Optimum Nutrition's Brand
"Optimum Nutrition, a sports nutrition company, manufactures and markets nutritional supplements."
Brand at a Glance
73%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4.1/5
Customer Service
Optimum Nutrition NPS
Optimum Nutrition's Net Promoter Score (NPS) is a 44 with 69% Promoters, 6% Passives, and 25% Detractors. Net Promoter Score tracks whether Optimum Nutrition's customers would recommend using the product based on a scale of -100 to 100.
Optimum Nutrition Overall NPS
| 69% | Promoters |
|---|---|
| 6% | Passives |
| 25% | Detractors |
Optimum Nutrition NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2022 100 | Jul 2022 | 100 |
Oct 2022 100 | Oct 2022 | 100 |
Nov 2022 75 | Nov 2022 | 75 |
Dec 2022 40 | Dec 2022 | 40 |
Jan 2023 49 | Jan 2023 | 49 |
Jul 2023 13 | Jul 2023 | 13 |
Aug 2023 22 | Aug 2023 | 22 |
Nov 2023 36 | Nov 2023 | 36 |
Feb 2024 41 | Feb 2024 | 41 |
May 2024 46 | May 2024 | 46 |
Nov 2024 53 | Nov 2024 | 53 |
Dec 2024 43 | Dec 2024 | 43 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Optimum Nutrition NPS by Gender
Optimum Nutrition's NPS was rated 28 by Male customers on Comparably.
Male
28
Optimum Nutrition's NPS was rated 28 by Male customers on Comparably.
57%
Promoters
14%
Passives
29%
Detractors
Female
N/A
Optimum Nutrition's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Optimum Nutrition NPS by Age
Optimum Nutrition's NPS was rated 0 points by customers ages 18-25 on Comparably.
Optimum Nutrition Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Optimum Nutrition users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Optimum Nutrition Customer Loyalty Score by Gender
Optimum Nutrition's Customer Loyalty score was rated 74 by Male customers on Comparably.
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Male
74%
Yes
Female
N/A
Yes
Optimum Nutrition Customer Loyalty Score by Age
Optimum Nutrition's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Optimum Nutrition.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
Optimum Nutrition Product Quality
4.2/5
Optimum Nutrition has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Optimum Nutrition Product Information
Optimum Nutrition’s product quality score is a 4.2 out of 5 as rated by its users and customers.
- Company Size
- 201-500 Employees
Industry
Tech
Healthcare
Quick Insights into Optimum Nutrition Product Quality
Optimum Nutrition's Product Quality score was rated highest by customers ages 18-25.
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Ranked Optimum Nutrition Product Quality the Highest
Optimum Nutrition Product Quality Score by Gender
Optimum Nutrition's Product Quality score was rated 4.7 by Male customers on Comparably.
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Male
4.7/5
Female
N/A
Optimum Nutrition Product Quality Score by Age
Optimum Nutrition's Product Quality score was rated 5 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Optimum Nutrition.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
Optimum Nutrition Pricing
Optimum Nutrition ROI & Value For Money
4/5
Optimum Nutrition has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Quick Insights into Optimum Nutrition ROI
Optimum Nutrition's ROI score was rated highest by customers ages 18-25.
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Ranked Optimum Nutrition ROI the Highest
Optimum Nutrition ROI Score by Gender
Optimum Nutrition's ROI score was rated 4.4 by Male customers on Comparably.
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Male
4.4/5
Female
N/A
Optimum Nutrition ROI Score by Age
Optimum Nutrition's ROI score was rated 4.6 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
Optimum Nutrition Customer Satisfaction (CSAT)
Optimum Nutrition Customer Satisfaction (CSAT) Score
93 / 100
Optimum Nutrition has an overall Customer Satisfaction score of 93 rated by its users and customers.
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Very Satisfied
43%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Optimum Nutrition Customer Satisfaction
Optimum Nutrition's Customer Satisfaction score was rated highest by customers ages 18-25.
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Ranked Optimum Nutrition Customer Satisfaction the Highest
Optimum Nutrition Customer Satisfaction Score by Gender
Optimum Nutrition's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Optimum Nutrition.
100 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 57% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Optimum Nutrition Customer Satisfaction Score by Age
Optimum Nutrition's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Optimum Nutrition.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Optimum Nutrition Customer Service
4.1/5
Optimum Nutrition has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Optimum Nutrition's Customer Service
Address
Downers Grove, IL
Website
http://www.optimumnutrition.com
Quick Insights into Optimum Nutrition Customer Service
Optimum Nutrition's Customer Service score was rated highest by Male customers.
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Ranked Optimum Nutrition Customer Service the Highest
Optimum Nutrition Customer Service Score by Gender
Optimum Nutrition's Customer Service score was rated 4.4 by Male customers on Comparably.
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Male
4.4/5
Female
N/A
Optimum Nutrition Customer Service Score by Age
Optimum Nutrition's Customer Service score was rated 4.3 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Optimum Nutrition.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
Optimum Nutrition as an Employer
Consumer vs. Employees
Optimum Nutrition scored a 44 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Optimum Nutrition would recommend the brand to a friend. ENPS measures how likely Optimum Nutrition employees would recommend working at Optimum Nutrition to a friend.
Net Promoter Score
44
NPS Score
| 69% | Promoters |
|---|---|
| 6% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
