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NPS
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Oriental Trading Company
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About Oriental Trading Company's Brand
Oriental Trading Company committed to outstanding customer service offering easy ordering, speedy delivery and no-hassle return policies.
Brand at a Glance
65%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.5/5
Customer Service
Oriental Trading Company CMO
Brian Moen
Brian Moen serves as the Chief Marketing and Merchandising Officer for Oriental Trading Company. Brian started at Oriental Trading Company in June of 2015. Brian is based in the Greater Omaha Area.
Oriental Trading Company NPS
Oriental Trading Company's Net Promoter Score (NPS) is a -1 with 44% Promoters, 11% Passives, and 45% Detractors. Net Promoter Score tracks whether Oriental Trading Company's customers would recommend using the product based on a scale of -100 to 100.
Oriental Trading Company Overall NPS
| 44% | Promoters |
|---|---|
| 11% | Passives |
| 45% | Detractors |
Oriental Trading Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 7 | Jan 2024 | 7 |
Mar 2024 8 | Mar 2024 | 8 |
May 2024 3 | May 2024 | 3 |
Jun 2024 2 | Jun 2024 | 2 |
Sep 2024 6 | Sep 2024 | 6 |
Nov 2024 9 | Nov 2024 | 9 |
Dec 2024 13 | Dec 2024 | 13 |
Jan 2025 9 | Jan 2025 | 9 |
Feb 2025 8 | Feb 2025 | 8 |
Mar 2025 6 | Mar 2025 | 6 |
Apr 2025 1 | Apr 2025 | 1 |
Aug 2025 -1 | Aug 2025 | -1 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Oriental Trading Company NPS by Gender
Oriental Trading Company's NPS was rated -40 by Female customers on Comparably.
Female
-40
Oriental Trading Company's NPS was rated -40 by Female customers on Comparably.
30%
Promoters
0%
Passives
70%
Detractors
Male
N/A
Oriental Trading Company's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Oriental Trading Company NPS by Ethnicity
Oriental Trading Company's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -60 | Caucasian | -60 |
African American/Black -100 | African American/Black | -100 |
Oriental Trading Company NPS by Age
Oriental Trading Company's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Oriental Trading Company NPS by Usage
Oriental Trading Company's NPS was rated the highest by customers who have used Oriental Trading Company's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -50 | 5 to 10 Years | -50 |
Over 10 Years -34 | Over 10 Years | -34 |
Oriental Trading Company Customer Reviews
Out of the 4 Oriental Trading Company customer reviews 2 were positive and 2 were constructive. Oriental Trading Company customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Oriental Trading Company Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Oriental Trading Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Oriental Trading Company Customer Loyalty Score by Gender
Oriental Trading Company's Customer Loyalty score was rated 64 by Female customers on Comparably.
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Female
64%
Yes
Male
N/A
Yes
Oriental Trading Company Customer Loyalty Score by Ethnicity
Oriental Trading Company's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Oriental Trading Company.
46
out of 100
Caucasian
70
out of 100
African American/Black
Oriental Trading Company Customer Loyalty Score by Age
Oriental Trading Company's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Oriental Trading Company.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
66+ 70% | 66+ | 70% |
Oriental Trading Company Customer Loyalty Score by Usage
Oriental Trading Company's Customer Loyalty score was rated the highest by customers who have used Oriental Trading Company's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Oriental Trading Company Customer Loyalty Score by Industry
Oriental Trading Company's Customer Loyalty score was rated 70% by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Oriental Trading Company Product Quality
3.5/5
Oriental Trading Company has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Oriental Trading Company's overall Product Quality score rated by its users and customers.
Oriental Trading Company Product Information
Oriental Trading Company’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Oriental Trading Company's product the highest.
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Oriental Trading Company Product Quality
Oriental Trading Company's Product Quality score was rated highest by customers ages 36-40, and rated lowest by Caucasian customers.
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Ranked Oriental Trading Company Product Quality the Highest
Ranked Oriental Trading Company Product Quality the Lowest
Oriental Trading Company Product Quality Score by Gender
Oriental Trading Company's Product Quality score was rated 2.7 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Oriental Trading Company.
Female
2.7/5
Male
N/A
Oriental Trading Company Product Quality Score by Ethnicity
Oriental Trading Company's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Oriental Trading Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
African American/Black 2.6 | African American/Black | 2.6 |
Oriental Trading Company Product Quality Score by Age
Oriental Trading Company's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Oriental Trading Company.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4.3 | 36-40 | 4.3 |
66+ 2.3 | 66+ | 2.3 |
Oriental Trading Company Product Quality Score by Usage
Oriental Trading Company's Product Quality score was rated the highest by customers who have used Oriental Trading Company's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Oriental Trading Company Product Quality Score by Industry
Oriental Trading Company's Product Quality score was rated 2.6 stars by Education industry customers.
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Oriental Trading Company Pricing
Oriental Trading Company ROI & Value For Money
3.4/5
Oriental Trading Company has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Oriental Trading Company's overall ROI score rated by its users and customers.
Oriental Trading Company Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry.
Quick Insights into Oriental Trading Company ROI
Oriental Trading Company's ROI score was rated highest by customers from the Education industry, and rated lowest by Caucasian customers.
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Ranked Oriental Trading Company ROI the Highest
Ranked Oriental Trading Company ROI the Lowest
Oriental Trading Company ROI Score by Gender
Oriental Trading Company's ROI score was rated 3 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Oriental Trading Company.
Female
3/5
Male
N/A
Oriental Trading Company ROI Score by Ethnicity
Oriental Trading Company's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Oriental Trading Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
African American/Black 2.8 | African American/Black | 2.8 |
Oriental Trading Company ROI Score by Age
Oriental Trading Company's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Oriental Trading Company.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.5 | 36-40 | 3.5 |
66+ 3.6 | 66+ | 3.6 |
Oriental Trading Company ROI Score by Usage
Oriental Trading Company's ROI score was rated the highest by customers who have used Oriental Trading Company's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Oriental Trading Company ROI Score by Industry
Oriental Trading Company's ROI score was rated 4 stars by Education industry customers.
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Oriental Trading Company Customer Satisfaction (CSAT)
Oriental Trading Company Customer Satisfaction (CSAT) Score
66 / 100
Oriental Trading Company has an overall Customer Satisfaction score of 66 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
44%
Satisfied
22%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Oriental Trading Company Customer Satisfaction
Oriental Trading Company's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Oriental Trading Company's Customer Satisfaction.
Ranked Oriental Trading Company Customer Satisfaction the Highest
Ranked Oriental Trading Company Customer Satisfaction the Lowest
Oriental Trading Company Customer Satisfaction Score by Gender
Oriental Trading Company's Customer Satisfaction score was rated 34 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Oriental Trading Company.
34 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Oriental Trading Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Oriental Trading Company's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Oriental Trading Company.
25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to African American/Black
Oriental Trading Company's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Oriental Trading Company.
33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
34%
Oriental Trading Company Customer Satisfaction Score by Age
Oriental Trading Company's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Oriental Trading Company.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 67% | |||||||||||||||
| 66+ | 33% |
Oriental Trading Company Customer Satisfaction Score by Usage
Oriental Trading Company's Customer Satisfaction score was rated the highest by customers who have used Oriental Trading Company's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Oriental Trading Company Customer Satisfaction Score by Industry
Oriental Trading Company's Customer Satisfaction score was rated 34 points by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Oriental Trading Company Customer Satisfaction Score by Industry",
"text": "Oriental Trading Company's Customer Satisfaction score was rated 34 points by Education industry customers.",
"bars": [
{
"label": "Education",
"groupId": 515,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "Oriental Trading Company's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "max",
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}Oriental Trading Company Customer Service
3.5/5
Oriental Trading Company has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Oriental Trading Company's Customer Service
Address
P.O. Box 2308, Omaha, NE 68103
Website
http://www.orientaltrading.com/
Phone Number
(800)348-6483
Quick Insights into Oriental Trading Company Customer Service
Oriental Trading Company's Customer Service score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Oriental Trading Company's Customer Service score.
Ranked Oriental Trading Company Customer Service the Highest
Ranked Oriental Trading Company Customer Service the Lowest
Oriental Trading Company Customer Service Score by Gender
Oriental Trading Company's Customer Service score was rated 2.9 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Oriental Trading Company.
Female
2.9/5
Male
N/A
Oriental Trading Company Customer Service Score by Ethnicity
Oriental Trading Company's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Oriental Trading Company.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
African American/Black 4.3 | African American/Black | 4.3 |
Oriental Trading Company Customer Service Score by Age
Oriental Trading Company's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Oriental Trading Company.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 3.3 | 36-40 | 3.3 |
66+ 3.1 | 66+ | 3.1 |
Oriental Trading Company Customer Service Score by Usage
Oriental Trading Company's Customer Service score was rated the highest by customers who have used Oriental Trading Company's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Oriental Trading Company Customer Service Score by Industry
Oriental Trading Company's Customer Service score was rated 3.8 stars by Education industry customers.
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Oriental Trading Company as an Employer
2.6/5
Oriental Trading Company has a 2.6/5 stars for its overall company culture rated by their employees
bottom
25%
CEO of Oriental Trading Company
In the Bottom 25% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Oriental Trading Company scored a -1 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of Oriental Trading Company would recommend the brand to a friend. ENPS measures how likely Oriental Trading Company employees would recommend working at Oriental Trading Company to a friend.
Net Promoter Score
-1
NPS Score
| 44% | Promoters |
|---|---|
| 11% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
-7
eNPS Score
| 39% | Promoters |
|---|---|
| 15% | Passive |
| 46% | Detractors |
