Outbrain NPS & Customer Reviews | Comparably
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Outbrain
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About Outbrain's Brand

Outbrain is a content discovery platform providing publishers a service for recommended links to increase traffic and generate revenue.

Brand at a Glance

84%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4.1/5
Customer Service

Outbrain NPS

Outbrain's Net Promoter Score (NPS) is a 35 with 59% Promoters, 17% Passives, and 24% Detractors. Net Promoter Score tracks whether Outbrain's customers would recommend using the product based on a scale of -100 to 100.

Outbrain Overall NPS

35
NPS
59%Promoters
17%Passives
24%Detractors
Outbrain Overall NPS

Outbrain NPS Trend

-100
-50
0
50
100
Aug 2020
45
Aug 202045
Nov 2020
47
Nov 202047
Mar 2021
46
Mar 202146
Aug 2021
48
Aug 202148
Jan 2022
40
Jan 202240
Oct 2022
42
Oct 202242
Nov 2022
37
Nov 202237
Jan 2023
39
Jan 202339
Apr 2023
34
Apr 202334
Aug 2023
38
Aug 202338
Dec 2023
38
Dec 202338
Aug 2024
35
Aug 202435

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Outbrain NPS by Gender

Outbrain's NPS was rated 100 by Female customers on Comparably.

Female

100

Outbrain's NPS was rated 100 by Female customers on Comparably.

100%
Promoters
0%
Passives
0%
Detractors

Male

N/A

Outbrain's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

Outbrain NPS by Usage

Outbrain's NPS was rated the highest by customers who have used Outbrain's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
57
Less than 1 Year57
1 to 2 Years
80
1 to 2 Years80

Outbrain Customer Loyalty

84%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

84% of Outbrain users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

84
84%
16
16%
Outbrain Customer Loyalty

Outbrain Customer Loyalty Score by Gender

Outbrain's Customer Loyalty score was rated 100 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Outbrain.
Female
100%
Yes
Male
N/A
Yes

Outbrain Customer Loyalty Score by Usage

Outbrain's Customer Loyalty score was rated 100% by customers who have used Outbrain's products/services for 1 to 2 Years.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

1 to 2 Years
100%

Outbrain Product Quality

4.2/5

Outbrain has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Outbrain Product Information

Outbrain serves markets in the United States, Asia, Europe, Australia, Canada, and Latin America. Outbrain supports Web devices and offers products for small, medium, and large sized businesses.

Outbrain’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Outbrain's product the highest.

Website
http://www.outbrain.com
Company Size
501-1,000 Employees

Industry

Tech
AdTech
Content
Media

Languages Supported

English

Product Type

Mobile Marketing Software
Facebook App Software
Social Media Marketing Software
Advertising Software
Campaign Management Software
Content Marketing Software
Affiliate Marketing Software
Display Advertising Software
Marketing Analytics Software
Social Media Management Software
Lead Generation Software
Media & Entertainment Software
Public Relations Software
Search Marketing Software
PPC Software
Retargeting Software
Ad Serving Software
Political Campaign Software

Quick Insights into Outbrain Product Quality

Outbrain's Product Quality score was rated highest by customers who have used Outbrain's products/services for 2 to 5 Years, and rated lowest by customers who have used Outbrain's products/services for Less than 1 Year.

Sign Up to unlock insights into how customers have ranked Outbrain's Product Quality.

Ranked Outbrain Product Quality the Highest

2 to 5 Years
4.7
Female
4.7
Tech
4.5

Ranked Outbrain Product Quality the Lowest

Less than 1 Year
4.1

Outbrain Product Quality Score by Gender

Outbrain's Product Quality score was rated 4.7 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Outbrain.

Female

4.7/5

Male

N/A

Outbrain Product Quality Score by Usage

Outbrain's Product Quality score was rated the highest by customers who have used Outbrain's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
4.1
1 to 2 Years
4.5
2 to 5 Years
4.7

Outbrain Product Quality Score by Industry

Outbrain's Product Quality score was rated 4.5 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
4.5

Outbrain Pricing

Outbrain ROI & Value For Money

4/5

Outbrain has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

Sign Up to unlock Outbrain's overall ROI score rated by its users and customers.

Outbrain Pricing Plans

Outbrain has a pricing structure that accommodates small, medium, and large businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Who Uses Outbrain?

Small Businesses
Medium Businesses
Large Enterprises

Quick Insights into Outbrain ROI

Outbrain's ROI score was rated highest by Female customers.

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Ranked Outbrain ROI the Highest

Female
4.9
1 to 2 Years
4.8
Tech
4.5

Outbrain ROI Score by Gender

Outbrain's ROI score was rated 4.9 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Outbrain.

Female

4.9/5

Male

N/A

Outbrain ROI Score by Usage

Outbrain's ROI score was rated 4.8 stars by customers who have used Outbrain's products/services for 1 to 2 Years.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

1 to 2 Years
4.8

Outbrain ROI Score by Industry

Outbrain's ROI score was rated 4.5 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
4.5

Outbrain Customer Satisfaction (CSAT)

Outbrain Customer Satisfaction (CSAT) Score

71 / 100

Outbrain has an overall Customer Satisfaction score of 71 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied57%
Satisfied14%
Neither Satisfied nor Dissatisfied29%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
57%
Satisfied
14%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Outbrain Customer Satisfaction

Outbrain's Customer Satisfaction score was rated highest by customers who have used Outbrain's products/services for 1 to 2 Years.

Sign Up to unlock insights into how customers have ranked Outbrain's Customer Satisfaction.

Ranked Outbrain Customer Satisfaction the Highest

1 to 2 Years
100%
Female
100%

Outbrain Customer Satisfaction Score by Gender

Outbrain's Customer Satisfaction score was rated 100 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Outbrain.
100 / 100
Female
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Outbrain Customer Satisfaction Score by Usage

Outbrain's Customer Satisfaction score was rated 100 points by customers who have used Outbrain's products/services for 1 to 2 Years.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

1 to 2 Years
100

Outbrain Customer Service

4.1/5

Outbrain has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

Sign Up to unlock Outbrain's overall Customer Service score rated by its users and customers.

About Outbrain's Customer Service

Address

111 W 19th St, York, NY 10011


Website

http://www.outbrain.com


Phone Number

(877) 870-7282

Quick Insights into Outbrain Customer Service

Outbrain's Customer Service score was rated highest by Female customers.

Sign Up to unlock insights into how customers have ranked Outbrain's Customer Service score.

Ranked Outbrain Customer Service the Highest

Female
4.9
1 to 2 Years
4.8

Outbrain Customer Service Score by Gender

Outbrain's Customer Service score was rated 4.9 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Outbrain.

Female

4.9/5

Male

N/A

Outbrain Customer Service Score by Usage

Outbrain's Customer Service score was rated 4.8 stars by customers who have used Outbrain's products/services for 1 to 2 Years.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

1 to 2 Years
4.8

Outbrain as an Employer

4.2/5

Outbrain has a 4.2/5 stars for its overall company culture rated by their employees

  Outbrain CEO
top
5%
CEO of Outbrain

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Outbrain scored a 35 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of Outbrain would recommend the brand to a friend. ENPS measures how likely Outbrain employees would recommend working at Outbrain to a friend.

Net Promoter Score

35
NPS Score
59%Promoters
17%Passive
24%Detractors

Employee Net Promoter Score

34
eNPS Score
57%Promoters
20%Passive
23%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail