

Outokumpu Oyj is a manufacturer of stainless steel. The Company's business is divided into four business areas which are Stainless EMEA, Stainless Americas, Stainless APAC and Specialty Stainless. Stainless EMEA consists of stainless operations as well as ferrochrome production in Europe. The high-volume and tailored standard stainless steel grades are primarily used for example in architecture, building and construction, transportation, catering, appliances, chemical, petrochemical and energy sectors, as well as other process industries. The business area has production facilities in Finland and Germany as well as a finishing plant in the Netherlands. Stainless Americas produce standard austenitic and ferritic grades as well as tailored products. Its largest customer segments are automotive and transport, consumer appliances, oil and gas, chemical and petrochemical industries, food and beverage processing as well as building and construction industry. The business area has production units in the US and Mexico as well as a service center in Argentina. Stainless APAC includes cold rolling facility and coil and plate service center in China as well as a coil service center in Australia. The production concentrates mainly on high quality stainless steel flat products for the consumer and automotive industries in China. The service center in China specializes in selling, processing and distributing high quality stainless steel products, including high performance stainless. Specialty Stainless consists of four business lines which are Special Coil, Special Plate, Long Products and Thin Strip. The Special Coil and Thin Strip business lines offer wide range of high performance stainless steel special grades and products in a variety of dimensions, with manufacturing operations centered in Sweden. Special Plate is comprised of the quarto plate production facilities in Sweden and in the US. These units produce individually rolled thick and wide plates in standard and special stainless steel grades. Long products are used in a wide range of applications such as springs, wires, surgical equipment, automotive parts and construction. The manufacturing is concentrated in the integrated sites in the UK, Sweden and the US. Other operations consist of activities outside the four reportable segments described above as well as industrial holdings. Sales of Other operations consist of electricity, nickel warrants, internal commissions and services.
Outokumpu's Net Promoter Score (NPS) is a -40 with 20% Promoters, 20% Passives, and 60% Detractors. Net Promoter Score tracks whether Outokumpu's customers would recommend using the product based on a scale of -100 to 100.
| 20% | Promoters |
|---|---|
| 20% | Passives |
| 60% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2021 0 | May 2021 | 0 |
Dec 2021 -50 | Dec 2021 | -50 |
Jun 2022 -66 | Jun 2022 | -66 |
Feb 2024 -25 | Feb 2024 | -25 |
Nov 2024 -40 | Nov 2024 | -40 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Outokumpu users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Outokumpu has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Outokumpu’s product quality score is a 3.4 out of 5 as rated by its users and customers.
Outokumpu has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Outokumpu has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Outokumpu has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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Salmisaarenranta 11, Helsinki, 180
www.outokumpu.com
7
Outokumpu has a 3.9/5 stars for its overall company culture rated by their employees

Outokumpu scored a -40 for Net Promoter Score and a 46 for Employee Net Promoter Score. NPS gauges how likely a customer of Outokumpu would recommend the brand to a friend. ENPS measures how likely Outokumpu employees would recommend working at Outokumpu to a friend.
| 20% | Promoters |
|---|---|
| 20% | Passive |
| 60% | Detractors |
| 55% | Promoters |
|---|---|
| 36% | Passive |
| 9% | Detractors |