34
NPS
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Parmalat
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About Parmalat's Brand
Producer and seller of daily consumable food products. The company engages in the production and distribution of daily essential food items such as milk, dairy products that includes yogurt, cream based sauces, desserts and cheese, along with fruit beverages.
Brand at a Glance
93%
Customer Loyalty
3.9/5
Product Quality
4/5
Pricing
3.8/5
Customer Service
Parmalat NPS
Parmalat's Net Promoter Score (NPS) is a 34 with 58% Promoters, 18% Passives, and 24% Detractors. Net Promoter Score tracks whether Parmalat's customers would recommend using the product based on a scale of -100 to 100.
Parmalat Overall NPS
| 58% | Promoters |
|---|---|
| 18% | Passives |
| 24% | Detractors |
Parmalat NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 -50 | May 2021 | -50 |
Oct 2021 -1 | Oct 2021 | -1 |
Mar 2022 13 | Mar 2022 | 13 |
Jun 2022 22 | Jun 2022 | 22 |
Sep 2022 20 | Sep 2022 | 20 |
Oct 2022 27 | Oct 2022 | 27 |
Apr 2023 17 | Apr 2023 | 17 |
Sep 2023 22 | Sep 2023 | 22 |
Jan 2024 29 | Jan 2024 | 29 |
Jul 2024 34 | Jul 2024 | 34 |
Sep 2024 37 | Sep 2024 | 37 |
Oct 2025 34 | Oct 2025 | 34 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Parmalat NPS by Gender
Parmalat's NPS was rated 0 by Female customers on Comparably.
Female
0
Parmalat's NPS was rated by Female customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Male
N/A
Parmalat's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Parmalat NPS by Usage
Parmalat's NPS was rated 0 points by customers who have used Parmalat's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 0 | Over 10 Years | 0 |
Parmalat Customer Loyalty
93%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
93% of Parmalat users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Parmalat Customer Loyalty Score by Gender
Parmalat's Customer Loyalty score was rated 100 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Parmalat.
Female
100%
Yes
Male
N/A
Yes
Parmalat Customer Loyalty Score by Usage
Parmalat's Customer Loyalty score was rated 100% by customers who have used Parmalat's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Parmalat Product Quality
3.9/5
Parmalat has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Parmalat Product Information
Parmalat’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- www.parmalat.com
- Company Size
- 10,000+ Employees
Quick Insights into Parmalat Product Quality
Parmalat's Product Quality score was rated highest by Female customers.
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Ranked Parmalat Product Quality the Highest
Parmalat Product Quality Score by Gender
Parmalat's Product Quality score was rated 3.1 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Parmalat.
Female
3.1/5
Male
N/A
Parmalat Product Quality Score by Usage
Parmalat's Product Quality score was rated 3.1 stars by customers who have used Parmalat's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Parmalat Pricing
Parmalat ROI & Value For Money
4/5
Parmalat has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Quick Insights into Parmalat ROI
Parmalat's ROI score was rated highest by Female customers.
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Ranked Parmalat ROI the Highest
Parmalat ROI Score by Gender
Parmalat's ROI score was rated 3.1 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Parmalat.
Female
3.1/5
Male
N/A
Parmalat ROI Score by Usage
Parmalat's ROI score was rated 3.1 stars by customers who have used Parmalat's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Parmalat Customer Satisfaction (CSAT)
Parmalat Customer Satisfaction (CSAT) Score
100 / 100
Parmalat has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
44%
Satisfied
56%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Parmalat Customer Service
3.8/5
Parmalat has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Parmalat's overall Customer Service score rated by its users and customers.
About Parmalat's Customer Service
Address
Via delle Nazioni Unite, 4, Collecchio, 43044
Website
www.parmalat.com
Quick Insights into Parmalat Customer Service
Parmalat's Customer Service score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked Parmalat's Customer Service score.
Ranked Parmalat Customer Service the Highest
Parmalat Customer Service Score by Gender
Parmalat's Customer Service score was rated 3.1 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Parmalat.
Female
3.1/5
Male
N/A
Parmalat Customer Service Score by Usage
Parmalat's Customer Service score was rated 3.1 stars by customers who have used Parmalat's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Parmalat as an Employer
3.5/5
Parmalat has a 3.5/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Parmalat scored a 34 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Parmalat would recommend the brand to a friend. ENPS measures how likely Parmalat employees would recommend working at Parmalat to a friend.
Net Promoter Score
34
NPS Score
| 58% | Promoters |
|---|---|
| 18% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |
