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NPS
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PETA
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About PETA's Brand
PETA is a non-profit animal rights organization that focuses on issues related to animal cruelty.
Brand at a Glance
64%
Customer Loyalty
3.4/5
Product Quality
3.2/5
Pricing
3.3/5
Customer Service
PETA NPS
PETA's Net Promoter Score (NPS) is a 2 with 45% Promoters, 12% Passives, and 43% Detractors. Net Promoter Score tracks whether PETA's customers would recommend using the product based on a scale of -100 to 100.
PETA Overall NPS
| 45% | Promoters |
|---|---|
| 12% | Passives |
| 43% | Detractors |
PETA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 7 | Nov 2023 | 7 |
Dec 2023 9 | Dec 2023 | 9 |
Jan 2024 9 | Jan 2024 | 9 |
Feb 2024 8 | Feb 2024 | 8 |
Mar 2024 6 | Mar 2024 | 6 |
Apr 2024 4 | Apr 2024 | 4 |
May 2024 5 | May 2024 | 5 |
Aug 2024 3 | Aug 2024 | 3 |
Oct 2024 3 | Oct 2024 | 3 |
Dec 2024 3 | Dec 2024 | 3 |
Jan 2025 3 | Jan 2025 | 3 |
Jan 2026 1 | Jan 2026 | 1 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
PETA NPS by Gender
Female customers rated PETA's NPS 8 points higher than Male customers.
Male
0
PETA's NPS was rated by Male customers on Comparably.
40%
Promoters
20%
Passives
40%
Detractors
Female
8
PETA's NPS was rated 8 by Female customers on Comparably.
50%
Promoters
8%
Passives
42%
Detractors
PETA NPS by Ethnicity
PETA's NPS was rated -50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
PETA NPS by Age
PETA's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
PETA NPS by Usage
PETA's NPS was rated the highest by customers who have used PETA's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 33 | Less than 1 Year | 33 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
Over 10 Years -20 | Over 10 Years | -20 |
PETA Customer Reviews
Out of the 3 PETA customer reviews 3 were positive and 0 were constructive. PETA customer reviews reflect that all customers have a favorable experience using the products/services of the company.
PETA Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of PETA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
PETA Customer Loyalty Score by Gender
Female customers rated PETA's Customer Loyalty score 24% higher than Male customers.
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Male
46%
Yes
Female
70%
Yes
PETA Customer Loyalty Score by Ethnicity
PETA's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of PETA.
55
out of 100
Caucasian
PETA Customer Loyalty Score by Age
PETA's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of PETA.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 44% | 18-25 | 44% |
26-30 100% | 26-30 | 100% |
41-45 10% | 41-45 | 10% |
PETA Customer Loyalty Score by Usage
PETA's Customer Loyalty score was rated the highest by customers who have used PETA's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
PETA Customer Loyalty Score by Industry
PETA's Customer Loyalty score was rated 10% by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
PETA Product Quality
3.4/5
PETA has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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PETA Product Information
PETA’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated PETA's product the highest.
- Website
- http://www.peta.org/
- Company Size
- 501-1,000 Employees
Industry
Consumer Services
Quick Insights into PETA Product Quality
PETA's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers ages 41-45.
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Ranked PETA Product Quality the Highest
Ranked PETA Product Quality the Lowest
PETA Product Quality Score by Gender
Female customers rated PETA's Product Quality score 1.5 stars higher than Male customers.
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Male
2.2/5
Female
3.7/5
PETA Product Quality Score by Ethnicity
PETA's Product Quality score was rated 2.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of PETA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
PETA Product Quality Score by Age
PETA's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of PETA.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 5 | 26-30 | 5 |
41-45 1.8 | 41-45 | 1.8 |
PETA Product Quality Score by Usage
PETA's Product Quality score was rated the highest by customers who have used PETA's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
PETA Product Quality Score by Industry
PETA's Product Quality score was rated 2.3 stars by Arts and Entertainment industry customers.
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PETA Pricing
PETA ROI & Value For Money
3.2/5
PETA has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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PETA Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry.
Quick Insights into PETA ROI
PETA's ROI score was rated highest by customers ages 26-30, and rated lowest by customers ages 18-25.
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Ranked PETA ROI the Highest
Ranked PETA ROI the Lowest
PETA ROI Score by Gender
Female customers rated PETA's ROI score 0.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of PETA.
Male
2.7/5
Female
3.5/5
PETA ROI Score by Ethnicity
PETA's ROI score was rated 2.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of PETA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
PETA ROI Score by Age
PETA's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full ROI by Age data of PETA.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.4 | 18-25 | 2.4 |
26-30 4.6 | 26-30 | 4.6 |
41-45 2.5 | 41-45 | 2.5 |
PETA ROI Score by Usage
PETA's ROI score was rated the highest by customers who have used PETA's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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PETA ROI Score by Industry
PETA's ROI score was rated 2.8 stars by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
PETA Customer Satisfaction (CSAT)
PETA Customer Satisfaction (CSAT) Score
53 / 100
PETA has an overall Customer Satisfaction score of 53 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
16%
Neither Satisfied nor Dissatisfied
26%
Dissatisfied
0%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into PETA Customer Satisfaction
PETA's Customer Satisfaction score was rated highest by customers who have used PETA's products/services for 1 to 2 Years, and rated lowest by customers who have used PETA's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked PETA's Customer Satisfaction.
Ranked PETA Customer Satisfaction the Highest
Ranked PETA Customer Satisfaction the Lowest
PETA Customer Satisfaction Score by Gender
Female customers rated PETA's Customer Satisfaction score 27 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of PETA.
40 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 40% |
67 / 100
FemaleVery Satisfied | 45% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 22% | |
Dissatisfied | 0% | |
Very Dissatisfied | 11% |
PETA Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
PETA's Customer Satisfaction (CSAT) score was rated 51% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of PETA.
51 / 100
Very Satisfied
38%
Satisfied
13%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
38%
PETA Customer Satisfaction Score by Age
PETA's Customer Satisfaction score was rated 34 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of PETA.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 34% |
PETA Customer Satisfaction Score by Usage
PETA's Customer Satisfaction score was rated the highest by customers who have used PETA's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
PETA Customer Satisfaction Score by Industry
PETA's Customer Satisfaction score was rated 34 points by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "PETA Customer Satisfaction Score by Industry",
"text": "PETA's Customer Satisfaction score was rated 34 points by Arts and Entertainment industry customers.",
"bars": [
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "PETA's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 34
}
]
}PETA Customer Service
3.3/5
PETA has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock PETA's overall Customer Service score rated by its users and customers.
About PETA's Customer Service
Address
Norfolk, VA
Website
http://www.peta.org/
Quick Insights into PETA Customer Service
PETA's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 41-45.
Sign Up to unlock insights into how customers have ranked PETA's Customer Service score.
Ranked PETA Customer Service the Highest
Ranked PETA Customer Service the Lowest
PETA Customer Service Score by Gender
Female customers rated PETA's Customer Service score 1.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of PETA.
Male
2.6/5
Female
3.8/5
PETA Customer Service Score by Ethnicity
PETA's Customer Service score was rated 2.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of PETA.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
PETA Customer Service Score by Age
PETA's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of PETA.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 4.6 | 26-30 | 4.6 |
41-45 2.5 | 41-45 | 2.5 |
PETA Customer Service Score by Usage
PETA's Customer Service score was rated the highest by customers who have used PETA's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
PETA Customer Service Score by Industry
PETA's Customer Service score was rated 2.8 stars by Arts and Entertainment industry customers.
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PETA as an Employer
4.3/5
PETA has a 4.3/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
PETA scored a 2 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of PETA would recommend the brand to a friend. ENPS measures how likely PETA employees would recommend working at PETA to a friend.
Net Promoter Score
2
NPS Score
| 45% | Promoters |
|---|---|
| 12% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 58% | Promoters |
|---|---|
| 4% | Passive |
| 38% | Detractors |
