20
NPS
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PhRMA
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About PhRMA's Brand
PhRMA provides advocacy for public policies that encourage the discovery of new medicines by pharmaceutical and biotechnology research companies.
Brand at a Glance
55%
Customer Loyalty
3.4/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
PhRMA NPS
PhRMA's Net Promoter Score (NPS) is a 20 with 40% Promoters, 40% Passives, and 20% Detractors. Net Promoter Score tracks whether PhRMA's customers would recommend using the product based on a scale of -100 to 100.
PhRMA Overall NPS
| 40% | Promoters |
|---|---|
| 40% | Passives |
| 20% | Detractors |
PhRMA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 100 | Jan 2021 | 100 |
Nov 2021 0 | Nov 2021 | 0 |
Apr 2022 33 | Apr 2022 | 33 |
Sep 2022 25 | Sep 2022 | 25 |
Aug 2025 20 | Aug 2025 | 20 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
PhRMA Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of PhRMA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
PhRMA Product Quality
3.4/5
PhRMA has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock PhRMA's overall Product Quality score rated by its users and customers.
PhRMA Product Information
PhRMA’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://phrma.org/
- Company Size
- 501-1,000 Employees
Industry
Tech
Healthcare
PhRMA Pricing
PhRMA ROI & Value For Money
3.7/5
PhRMA has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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PhRMA Customer Satisfaction (CSAT)
PhRMA Customer Satisfaction (CSAT) Score
100 / 100
PhRMA has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
PhRMA Customer Service
3.7/5
PhRMA has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About PhRMA's Customer Service
Address
Washington, DC
Website
http://phrma.org/
PhRMA as an Employer
3.9/5
PhRMA has a 3.9/5 stars for its overall company culture rated by their employees
bottom
35%
Consumer vs. Employees
PhRMA scored a 20 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of PhRMA would recommend the brand to a friend. ENPS measures how likely PhRMA employees would recommend working at PhRMA to a friend.
Net Promoter Score
20
NPS Score
| 40% | Promoters |
|---|---|
| 40% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 25% | Promoters |
|---|---|
| 0% | Passive |
| 75% | Detractors |
