35
NPS
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Pick n Pay Stores
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About Pick n Pay Stores' Brand
Pick n Pay is the second largest supermarket chain store in South Africa, established in 1967.
Brand at a Glance
87%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Pick n Pay Stores NPS
Pick n Pay Stores's Net Promoter Score (NPS) is a 35 with 57% Promoters, 21% Passives, and 22% Detractors. Net Promoter Score tracks whether Pick n Pay Stores's customers would recommend using the product based on a scale of -100 to 100.
Pick n Pay Stores Overall NPS
| 57% | Promoters |
|---|---|
| 21% | Passives |
| 22% | Detractors |
Pick n Pay Stores NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 36 | Jun 2024 | 36 |
Jul 2024 35 | Jul 2024 | 35 |
Aug 2024 34 | Aug 2024 | 34 |
Sep 2024 36 | Sep 2024 | 36 |
Nov 2024 36 | Nov 2024 | 36 |
Dec 2024 35 | Dec 2024 | 35 |
Mar 2025 35 | Mar 2025 | 35 |
Apr 2025 35 | Apr 2025 | 35 |
May 2025 35 | May 2025 | 35 |
Jun 2025 35 | Jun 2025 | 35 |
Aug 2025 33 | Aug 2025 | 33 |
Oct 2025 33 | Oct 2025 | 33 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Pick n Pay Stores NPS by Gender
Female customers rated Pick n Pay Stores's NPS 3 points higher than Male customers.
Male
46
Pick n Pay Stores's NPS was rated 46 by Male customers on Comparably.
64%
Promoters
18%
Passives
18%
Detractors
Female
49
Pick n Pay Stores's NPS was rated 49 by Female customers on Comparably.
59%
Promoters
31%
Passives
10%
Detractors
Pick n Pay Stores NPS by Ethnicity
Pick n Pay Stores's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
African American/Black 57 | African American/Black | 57 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other 59 | Other | 59 |
Pick n Pay Stores NPS by Age
Pick n Pay Stores's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Pick n Pay Stores NPS by Usage
Pick n Pay Stores's NPS was rated the highest by customers who have used Pick n Pay Stores's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
1 to 2 Years 33 | 1 to 2 Years | 33 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
5 to 10 Years 86 | 5 to 10 Years | 86 |
Over 10 Years 40 | Over 10 Years | 40 |
Pick n Pay Stores Customer Reviews
Out of the 16 Pick n Pay Stores customer reviews 14 were positive and 2 were constructive. Pick n Pay Stores customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Pick n Pay Stores Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Pick n Pay Stores users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Pick n Pay Stores Customer Loyalty Score by Gender
Female customers rated Pick n Pay Stores's Customer Loyalty score 4% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Pick n Pay Stores.
Male
84%
Yes
Female
88%
Yes
Pick n Pay Stores Customer Loyalty Score by Ethnicity
Pick n Pay Stores's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Pick n Pay Stores.
66
out of 100
Caucasian
86
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
100
out of 100
Other
Pick n Pay Stores Customer Loyalty Score by Age
Pick n Pay Stores's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Pick n Pay Stores.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 91% | 18-25 | 91% |
26-30 100% | 26-30 | 100% |
31-35 78% | 31-35 | 78% |
36-40 100% | 36-40 | 100% |
41-45 33% | 41-45 | 33% |
Pick n Pay Stores Customer Loyalty Score by Usage
Pick n Pay Stores's Customer Loyalty score was rated the highest by customers who have used Pick n Pay Stores's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Pick n Pay Stores Customer Loyalty Score by Industry
Pick n Pay Stores's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Pick n Pay Stores Product Quality
4.2/5
Pick n Pay Stores has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Pick n Pay Stores Product Information
Pick n Pay Stores’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Pick n Pay Stores's product the highest. Reviewers from the Accounting industry rated Pick n Pay Stores the lowest at 3.3.
- Company Size
- 10,000+ Employees
Quick Insights into Pick n Pay Stores Product Quality
Pick n Pay Stores's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers who have used Pick n Pay Stores's products/services for Less than 1 Year.
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Ranked Pick n Pay Stores Product Quality the Highest
Ranked Pick n Pay Stores Product Quality the Lowest
Pick n Pay Stores Product Quality Score by Gender
Female customers rated Pick n Pay Stores's Product Quality score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Pick n Pay Stores.
Male
3.9/5
Female
4.1/5
Pick n Pay Stores Product Quality Score by Ethnicity
Pick n Pay Stores's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Pick n Pay Stores.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4 | Other | 4 |
Pick n Pay Stores Product Quality Score by Age
Pick n Pay Stores's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Pick n Pay Stores.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.8 | 36-40 | 4.8 |
41-45 3 | 41-45 | 3 |
Pick n Pay Stores Product Quality Score by Usage
Pick n Pay Stores's Product Quality score was rated the highest by customers who have used Pick n Pay Stores's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Pick n Pay Stores Product Quality Score by Industry
Pick n Pay Stores's Product Quality score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Pick n Pay Stores Pricing
Pick n Pay Stores ROI & Value For Money
3.9/5
Pick n Pay Stores has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Pick n Pay Stores' overall ROI score rated by its users and customers.
Pick n Pay Stores Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Tech industry think that they had the lowest ROI from Pick n Pay Stores.
Quick Insights into Pick n Pay Stores ROI
Pick n Pay Stores's ROI score was rated highest by customers ages 36-40, and rated lowest by customers ages 41-45.
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Ranked Pick n Pay Stores ROI the Highest
Ranked Pick n Pay Stores ROI the Lowest
Pick n Pay Stores ROI Score by Gender
Female customers rated Pick n Pay Stores's ROI score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Pick n Pay Stores.
Male
3.8/5
Female
3.9/5
Pick n Pay Stores ROI Score by Ethnicity
Pick n Pay Stores's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Pick n Pay Stores.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 4 | Other | 4 |
Pick n Pay Stores ROI Score by Age
Pick n Pay Stores's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Pick n Pay Stores.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4 | 31-35 | 4 |
36-40 4.6 | 36-40 | 4.6 |
41-45 2.2 | 41-45 | 2.2 |
Pick n Pay Stores ROI Score by Usage
Pick n Pay Stores's ROI score was rated the highest by customers who have used Pick n Pay Stores's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Pick n Pay Stores ROI Score by Industry
Pick n Pay Stores's ROI score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Pick n Pay Stores Customer Satisfaction (CSAT)
Pick n Pay Stores Customer Satisfaction (CSAT) Score
92 / 100
Pick n Pay Stores has an overall Customer Satisfaction score of 92 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
44%
Satisfied
48%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
2%
Very Dissatisfied
1%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Pick n Pay Stores Customer Satisfaction
Pick n Pay Stores's Customer Satisfaction score was rated highest by customers who have used Pick n Pay Stores's products/services for 1 to 2 Years, and rated lowest by customers ages 41-45.
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Ranked Pick n Pay Stores Customer Satisfaction the Highest
Ranked Pick n Pay Stores Customer Satisfaction the Lowest
Pick n Pay Stores Customer Satisfaction Score by Gender
Female customers rated Pick n Pay Stores's Customer Satisfaction score 9 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Pick n Pay Stores.
85 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 52% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 5% | |
Very Dissatisfied | 0% |
94 / 100
FemaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 56% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 0% | |
Very Dissatisfied | 3% |
Pick n Pay Stores Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Pick n Pay Stores' Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Pick n Pay Stores.
72 / 100
Very Satisfied
29%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
0%
CSAT according to African American/Black
Pick n Pay Stores' Customer Satisfaction (CSAT) score was rated 92% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Pick n Pay Stores.
92 / 100
Very Satisfied
42%
Satisfied
50%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
3%
CSAT according to Asian or Pacific Islander
Pick n Pay Stores' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Pick n Pay Stores.
100 / 100
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Pick n Pay Stores' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Pick n Pay Stores.
100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Pick n Pay Stores Customer Satisfaction Score by Age
Pick n Pay Stores's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Pick n Pay Stores.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 93% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 91% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 50% |
Pick n Pay Stores Customer Satisfaction Score by Usage
Pick n Pay Stores's Customer Satisfaction score was rated the highest by customers who have used Pick n Pay Stores's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Pick n Pay Stores Customer Satisfaction Score by Industry
Pick n Pay Stores's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Pick n Pay Stores Customer Satisfaction Score by Industry",
"text": "Pick n Pay Stores's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Banking and Financial Services industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Pick n Pay Stores's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Accounting",
"groupId": 495,
"score": 88,
"stars": 0,
"csatScore": 88,
"text": "Pick n Pay Stores's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 88
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 67,
"stars": 0,
"csatScore": 67,
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"groupId": 504,
"score": 100,
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"scoreClassName": "max",
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},
{
"label": "Education",
"groupId": 515,
"score": 100,
"stars": 0,
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"text": "Pick n Pay Stores's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "max",
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},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 75,
"stars": 0,
"csatScore": 75,
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"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Retail",
"groupId": 559,
"score": 100,
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"csatScore": 100,
"text": "Pick n Pay Stores's Customer Satisfaction score is rated by Retail customers on Comparably.",
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]
}Pick n Pay Stores Customer Service
4/5
Pick n Pay Stores has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Pick n Pay Stores' overall Customer Service score rated by its users and customers.
About Pick n Pay Stores's Customer Service
Website
http://www.picknpay.co.za/store-search
Phone Number
+27 860 303 030
Quick Insights into Pick n Pay Stores Customer Service
Pick n Pay Stores's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers who have used Pick n Pay Stores's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Pick n Pay Stores' Customer Service score.
Ranked Pick n Pay Stores Customer Service the Highest
Ranked Pick n Pay Stores Customer Service the Lowest
Pick n Pay Stores Customer Service Score by Gender
Pick n Pay Stores's Customer Service score was rated 4.1 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Pick n Pay Stores.
Male
4.1/5
Female
4.1/5
Pick n Pay Stores Customer Service Score by Ethnicity
Pick n Pay Stores's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Pick n Pay Stores.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 4.1 | Other | 4.1 |
Pick n Pay Stores Customer Service Score by Age
Pick n Pay Stores's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Pick n Pay Stores.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.6 | 36-40 | 4.6 |
41-45 3.4 | 41-45 | 3.4 |
Pick n Pay Stores Customer Service Score by Usage
Pick n Pay Stores's Customer Service score was rated the highest by customers who have used Pick n Pay Stores's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Pick n Pay Stores Customer Service Score by Industry
Pick n Pay Stores's Customer Service score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
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Pick n Pay Stores as an Employer
4.6/5
Pick n Pay Stores has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Pick n Pay Stores scored a 35 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of Pick n Pay Stores would recommend the brand to a friend. ENPS measures how likely Pick n Pay Stores employees would recommend working at Pick n Pay Stores to a friend.
Net Promoter Score
35
NPS Score
| 57% | Promoters |
|---|---|
| 21% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
49
eNPS Score
| 62% | Promoters |
|---|---|
| 25% | Passive |
| 13% | Detractors |
