Playtika NPS & Customer Reviews | Comparably
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Playtika
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About Playtika's Brand

One of worlds the top grossing social / mobile gaming companies

Brand at a Glance

70%
Customer Loyalty
3.2/5
Product Quality
2.9/5
Pricing
3.2/5
Customer Service

Playtika NPS

Playtika's Net Promoter Score (NPS) is a -21 with 28% Promoters, 23% Passives, and 49% Detractors. Net Promoter Score tracks whether Playtika's customers would recommend using the product based on a scale of -100 to 100.

Playtika Overall NPS

-21
NPS
28%Promoters
23%Passives
49%Detractors
Playtika Overall NPS

Playtika NPS Trend

-100
-50
0
50
100
Jul 2023
-28
Jul 2023-28
Aug 2023
-31
Aug 2023-31
Sep 2023
-25
Sep 2023-25
Feb 2024
-21
Feb 2024-21
Apr 2024
-18
Apr 2024-18
May 2024
-18
May 2024-18
Nov 2024
-21
Nov 2024-21
Dec 2024
-16
Dec 2024-16
Feb 2025
-18
Feb 2025-18
Apr 2025
-21
Apr 2025-21
May 2025
-24
May 2025-24
Jun 2025
-21
Jun 2025-21

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Playtika NPS by Gender

Male customers rated Playtika's NPS 25 points higher than Female customers.

Male

-14

Playtika's NPS was rated -14 by Male customers on Comparably.

43%
Promoters
0%
Passives
57%
Detractors

Female

-39

Playtika's NPS was rated -39 by Female customers on Comparably.

24%
Promoters
13%
Passives
63%
Detractors

Playtika NPS by Ethnicity

Playtika's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-100
Caucasian-100
Other
75
Other75

Playtika NPS by Age

Playtika's NPS was rated -75 points by customers ages 26-30 on Comparably.

0
20
40
60
80
100
Promoters
0%
Passives
25%
Detractors
75%
26-300%25%75%

Playtika NPS by Usage

Playtika's NPS was rated the highest by customers who have used Playtika's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
28
Less than 1 Year28
1 to 2 Years
0
1 to 2 Years0
Over 10 Years
-100
Over 10 Years-100

Playtika Customer Reviews

Out of the 2 Playtika customer reviews 1 was positive and 1 was constructive. Playtika customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
gaming and social play with others
What do you value most about this brand?
Playing games and having fun

Playtika Customer Loyalty

70%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

70% of Playtika users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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70
70%
30
30%
Playtika Customer Loyalty

Playtika Customer Loyalty Score by Gender

Female customers rated Playtika's Customer Loyalty score 15% higher than Male customers.

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Male
74%
Yes
Female
89%
Yes

Playtika Customer Loyalty Score by Ethnicity

Playtika's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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89
out of 100
Caucasian
78
out of 100
Other

Playtika Customer Loyalty Score by Age

Playtika's Customer Loyalty score was rated 78% by customers ages 26-30 on Comparably.

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0
20%
40%
60%
80%
100%
26-30
78%
26-3078%

Playtika Customer Loyalty Score by Usage

Playtika's Customer Loyalty score was rated the highest by customers who have used Playtika's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
87%
1 to 2 Years
40%
Over 10 Years
100%

Playtika Customer Loyalty Score by Industry

Playtika's Customer Loyalty score was rated 70% by Tech industry customers.

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Tech
70%

Playtika Product Quality

3.2/5

Playtika has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.

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Playtika Product Information

Playtika’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Playtika's product the highest.

Website
http://www.playtika.com
Company Size
1,001-5,000 Employees

Industry

Tech
Gaming
Mobile App
Social

Quick Insights into Playtika Product Quality

Playtika's Product Quality score was rated highest by Other customers, and rated lowest by customers who have used Playtika's products/services for Over 10 Years.

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Ranked Playtika Product Quality the Highest

Other
4.4
Less than 1 Year
3.8
Tech
3.7

Ranked Playtika Product Quality the Lowest

Male
2.8
Caucasian
1.7
Over 10 Years
1.7

Playtika Product Quality Score by Gender

Female customers rated Playtika's Product Quality score 0.2 stars higher than Male customers.

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Male

2.8/5

Female

3/5

Playtika Product Quality Score by Ethnicity

Playtika's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
1.7
Caucasian1.7
Other
4.4
Other4.4

Playtika Product Quality Score by Age

Playtika's Product Quality score was rated 3.5 stars by customers ages 26-30 on Comparably.

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0
1
2
3
4
5
26-30
3.5
26-303.5

Playtika Product Quality Score by Usage

Playtika's Product Quality score was rated the highest by customers who have used Playtika's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.8
1 to 2 Years
3.5
Over 10 Years
1.7

Playtika Product Quality Score by Industry

Playtika's Product Quality score was rated 3.7 stars by Tech industry customers.

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Tech
3.7

Playtika Pricing

Playtika ROI & Value For Money

2.9/5

Playtika has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.

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Playtika Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Playtika ROI

Playtika's ROI score was rated highest by Other customers, and rated lowest by customers who have used Playtika's products/services for Over 10 Years.

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Ranked Playtika ROI the Highest

Other
4.5
1 to 2 Years
4.1
Tech
3

Ranked Playtika ROI the Lowest

Male
2.2
Caucasian
1.5
Over 10 Years
1.5

Playtika ROI Score by Gender

Female customers rated Playtika's ROI score 0.6 stars higher than Male customers.

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Male

2.2/5

Female

2.8/5

Playtika ROI Score by Ethnicity

Playtika's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Playtika.
0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
Other
4.5
Other4.5

Playtika ROI Score by Age

Playtika's ROI score was rated 2.7 stars by customers ages 26-30 on Comparably.

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0
1
2
3
4
5
26-30
2.7
26-302.7

Playtika ROI Score by Usage

Playtika's ROI score was rated the highest by customers who have used Playtika's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.4
1 to 2 Years
4.1
Over 10 Years
1.5

Playtika ROI Score by Industry

Playtika's ROI score was rated 3 stars by Tech industry customers.

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Tech
3

Playtika Customer Satisfaction (CSAT)

Playtika Customer Satisfaction (CSAT) Score

55 / 100

Playtika has an overall Customer Satisfaction score of 55 rated by its users and customers.

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Very Satisfied25%
Satisfied30%
Neither Satisfied nor Dissatisfied15%
Dissatisfied0%
Very Dissatisfied30%
Very Satisfied
25%
Satisfied
30%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
30%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Playtika Customer Satisfaction

Playtika's Customer Satisfaction score was rated highest by Other customers, and rated lowest by Caucasian customers.

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Ranked Playtika Customer Satisfaction the Highest

Other
75%
Less than 1 Year
71%
Tech
62%

Ranked Playtika Customer Satisfaction the Lowest

Male
50%
Over 10 Years
25%
Caucasian
24%

Playtika Customer Satisfaction Score by Gender

Playtika's Customer Satisfaction score was rated 50 by both Female and Male customers on Comparably.

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50 / 100
Male
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
50 / 100
Female
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%

Playtika Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Playtika's Customer Satisfaction (CSAT) score was rated 24% according to Caucasian users and customers.

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24 / 100
Very Satisfied0%
Satisfied24%
Neither Satisfied nor Dissatisfied13%
Dissatisfied0%
Very Dissatisfied63%
Very Satisfied
0%
Satisfied
24%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
63%

CSAT according to Other

Playtika's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.

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75 / 100
Very Satisfied75%
Satisfied0%
Neither Satisfied nor Dissatisfied25%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%

Playtika Customer Satisfaction Score by Age

Playtika's Customer Satisfaction score was rated 50 points by customers ages 26-30 on Comparably.

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0
20
40
60
80
100
26-30 CSAT Score
50%
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
26-3050%

Playtika Customer Satisfaction Score by Usage

Playtika's Customer Satisfaction score was rated the highest by customers who have used Playtika's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
71
Over 10 Years
25

Playtika Customer Satisfaction Score by Industry

Playtika's Customer Satisfaction score was rated 62 points by Tech industry customers.

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Tech
62

Playtika Customer Service

3.2/5

Playtika has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.

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About Playtika's Customer Service

Address

Menachem Begin 23,


Website

http://www.playtika.com


Phone Number

972 90 1 907 0534

Quick Insights into Playtika Customer Service

Playtika's Customer Service score was rated highest by Other customers, and rated lowest by Caucasian customers.

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Ranked Playtika Customer Service the Highest

Other
4.4
1 to 2 Years
4.1
Male
3.2

Ranked Playtika Customer Service the Lowest

Over 10 Years
3
Female
2.8
Caucasian
2

Playtika Customer Service Score by Gender

Male customers rated Playtika's Customer Service score 0.4 stars higher than Female customers.

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Male

3.2/5

Female

2.8/5

Playtika Customer Service Score by Ethnicity

Playtika's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
2
Caucasian2
Other
4.4
Other4.4

Playtika Customer Service Score by Age

Playtika's Customer Service score was rated 2.5 stars by customers ages 26-30 on Comparably.

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0
20
40
60
80
100
26-30
2.5
26-302.5

Playtika Customer Service Score by Usage

Playtika's Customer Service score was rated the highest by customers who have used Playtika's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.3
1 to 2 Years
4.1
Over 10 Years
3

Playtika Customer Service Score by Industry

Playtika's Customer Service score was rated 2.9 stars by Tech industry customers.

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Tech
2.9

Playtika as an Employer

3.5/5

Playtika has a 3.5/5 stars for its overall company culture rated by their employees

  Playtika CEO
top
25%
CEO of Playtika

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Playtika scored a -21 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of Playtika would recommend the brand to a friend. ENPS measures how likely Playtika employees would recommend working at Playtika to a friend.

Net Promoter Score

-21
NPS Score
28%Promoters
23%Passive
49%Detractors

Employee Net Promoter Score

-8
eNPS Score
27%Promoters
38%Passive
35%Detractors

Global Ranking Snapshot

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5
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6
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7
Target  Target CEO
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