6
NPS
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Brand Page
Pluto TV
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About Pluto TV's Brand
Pluto TV is an online television platform that combines digital and traditional content into 100+ linear channels.
Brand at a Glance
72%
Customer Loyalty
3.3/5
Product Quality
3.6/5
Pricing
3.4/5
Customer Service
Pluto TV NPS
Pluto TV's Net Promoter Score (NPS) is a 6 with 48% Promoters, 10% Passives, and 42% Detractors. Net Promoter Score tracks whether Pluto TV's customers would recommend using the product based on a scale of -100 to 100.
Pluto TV Overall NPS
| 48% | Promoters |
|---|---|
| 10% | Passives |
| 42% | Detractors |
Pluto TV NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 11 | Dec 2023 | 11 |
Jan 2024 8 | Jan 2024 | 8 |
Feb 2024 9 | Feb 2024 | 9 |
Apr 2024 11 | Apr 2024 | 11 |
Sep 2024 12 | Sep 2024 | 12 |
Jan 2025 14 | Jan 2025 | 14 |
May 2025 12 | May 2025 | 12 |
Jul 2025 8 | Jul 2025 | 8 |
Aug 2025 9 | Aug 2025 | 9 |
Sep 2025 5 | Sep 2025 | 5 |
Nov 2025 7 | Nov 2025 | 7 |
Jan 2026 5 | Jan 2026 | 5 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Pluto TV NPS by Gender
Female customers rated Pluto TV's NPS 34 points higher than Male customers.
Male
-9
Pluto TV's NPS was rated -9 by Male customers on Comparably.
37%
Promoters
17%
Passives
46%
Detractors
Female
25
Pluto TV's NPS was rated 25 by Female customers on Comparably.
58%
Promoters
9%
Passives
33%
Detractors
Pluto TV NPS by Ethnicity
Pluto TV's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -35 | Caucasian | -35 |
African American/Black 37 | African American/Black | 37 |
Pluto TV NPS by Age
Pluto TV's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
Pluto TV NPS by Usage
Pluto TV's NPS was rated the highest by customers who have used Pluto TV's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 11 | Less than 1 Year | 11 |
1 to 2 Years 28 | 1 to 2 Years | 28 |
2 to 5 Years -8 | 2 to 5 Years | -8 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Pluto TV Customer Reviews
Out of the 7 Pluto TV customer reviews 5 were positive and 2 were constructive. Pluto TV customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Pluto TV Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Pluto TV users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Pluto TV Customer Loyalty Score by Gender
Female customers rated Pluto TV's Customer Loyalty score 12% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Pluto TV.
Male
81%
Yes
Female
93%
Yes
Pluto TV Customer Loyalty Score by Ethnicity
Pluto TV's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Pluto TV.
87
out of 100
Caucasian
66
out of 100
African American/Black
Pluto TV Customer Loyalty Score by Age
Pluto TV's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Pluto TV.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 100% | 56-60 | 100% |
61-65 74% | 61-65 | 74% |
66+ 64% | 66+ | 64% |
Pluto TV Customer Loyalty Score by Usage
Pluto TV's Customer Loyalty score was rated the highest by customers who have used Pluto TV's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Pluto TV Customer Loyalty Score by Industry
Pluto TV's Customer Loyalty score was rated 82% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Pluto TV Product Quality
3.3/5
Pluto TV has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Pluto TV Product Information
Pluto TV’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Pluto TV's product the highest.
- Website
- http://pluto.tv
- Company Size
- 11-50 Employees
Industry
Tech
Content
Media
SaaS
Sports & Entertainment
Quick Insights into Pluto TV Product Quality
Pluto TV's Product Quality score was rated highest by customers who have used Pluto TV's products/services for 1 to 2 Years, and rated lowest by customers ages 66+.
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Ranked Pluto TV Product Quality the Highest
Ranked Pluto TV Product Quality the Lowest
Pluto TV Product Quality Score by Gender
Female customers rated Pluto TV's Product Quality score 0.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Pluto TV.
Male
3.3/5
Female
3.7/5
Pluto TV Product Quality Score by Ethnicity
Pluto TV's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Pluto TV.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 4 | African American/Black | 4 |
Pluto TV Product Quality Score by Age
Pluto TV's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Pluto TV.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 3.5 | 56-60 | 3.5 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.5 | 66+ | 2.5 |
Pluto TV Product Quality Score by Usage
Pluto TV's Product Quality score was rated the highest by customers who have used Pluto TV's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Pluto TV Product Quality Score by Industry
Pluto TV's Product Quality score was rated 3.2 stars by Tech industry customers.
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Pluto TV Pricing
Pluto TV ROI & Value For Money
3.6/5
Pluto TV has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Pluto TV's overall ROI score rated by its users and customers.
Pluto TV Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Pluto TV ROI
Pluto TV's ROI score was rated highest by customers who have used Pluto TV's products/services for 1 to 2 Years, and rated lowest by customers ages 66+.
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Ranked Pluto TV ROI the Highest
Ranked Pluto TV ROI the Lowest
Pluto TV ROI Score by Gender
Female customers rated Pluto TV's ROI score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Pluto TV.
Male
3.5/5
Female
3.6/5
Pluto TV ROI Score by Ethnicity
Pluto TV's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Pluto TV.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 4.2 | African American/Black | 4.2 |
Pluto TV ROI Score by Age
Pluto TV's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Pluto TV.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 3.9 | 56-60 | 3.9 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.3 | 66+ | 2.3 |
Pluto TV ROI Score by Usage
Pluto TV's ROI score was rated the highest by customers who have used Pluto TV's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Pluto TV ROI Score by Industry
Pluto TV's ROI score was rated 3.9 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Pluto TV Customer Satisfaction (CSAT)
Pluto TV Customer Satisfaction (CSAT) Score
56 / 100
Pluto TV has an overall Customer Satisfaction score of 56 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
35%
Satisfied
21%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
14%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Pluto TV Customer Satisfaction
Pluto TV's Customer Satisfaction score was rated highest by customers who have used Pluto TV's products/services for 1 to 2 Years, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked Pluto TV's Customer Satisfaction.
Ranked Pluto TV Customer Satisfaction the Highest
Ranked Pluto TV Customer Satisfaction the Lowest
Pluto TV Customer Satisfaction Score by Gender
Female customers rated Pluto TV's Customer Satisfaction score 17 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Pluto TV.
58 / 100
MaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 13% | |
Very Dissatisfied | 17% |
75 / 100
FemaleVery Satisfied | 58% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 17% | |
Very Dissatisfied | 0% |
Pluto TV Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Pluto TV's Customer Satisfaction (CSAT) score was rated 55% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Pluto TV.
55 / 100
Very Satisfied
20%
Satisfied
35%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
20%
Very Dissatisfied
15%
CSAT according to African American/Black
Pluto TV's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Pluto TV.
75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
13%
Very Dissatisfied
0%
Pluto TV Customer Satisfaction Score by Age
Pluto TV's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Pluto TV.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 78% | |||||||||||||||
| 61-65 | 28% | |||||||||||||||
| 66+ | 20% |
Pluto TV Customer Satisfaction Score by Usage
Pluto TV's Customer Satisfaction score was rated the highest by customers who have used Pluto TV's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Pluto TV Customer Satisfaction Score by Industry
Pluto TV's Customer Satisfaction score was rated 80 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Pluto TV Customer Satisfaction Score by Industry",
"text": "Pluto TV's Customer Satisfaction score was rated 80 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 80,
"stars": 0,
"csatScore": 80,
"text": "Pluto TV's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 80
}
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}Pluto TV Customer Service
3.4/5
Pluto TV has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Pluto TV's overall Customer Service score rated by its users and customers.
About Pluto TV's Customer Service
Address
Los Angeles, CA
Website
http://pluto.tv
Pluto TV's Social Links
Quick Insights into Pluto TV Customer Service
Pluto TV's Customer Service score was rated highest by customers who have used Pluto TV's products/services for 1 to 2 Years, and rated lowest by customers ages 61-65.
Sign Up to unlock insights into how customers have ranked Pluto TV's Customer Service score.
Ranked Pluto TV Customer Service the Highest
Ranked Pluto TV Customer Service the Lowest
Pluto TV Customer Service Score by Gender
Female customers rated Pluto TV's Customer Service score 0.9 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Pluto TV.
Male
2.9/5
Female
3.8/5
Pluto TV Customer Service Score by Ethnicity
Pluto TV's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Pluto TV.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
African American/Black 3.6 | African American/Black | 3.6 |
Pluto TV Customer Service Score by Age
Pluto TV's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Pluto TV.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 3.5 | 56-60 | 3.5 |
61-65 2.3 | 61-65 | 2.3 |
66+ 2.6 | 66+ | 2.6 |
Pluto TV Customer Service Score by Usage
Pluto TV's Customer Service score was rated the highest by customers who have used Pluto TV's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Pluto TV Customer Service Score by Industry
Pluto TV's Customer Service score was rated 2.4 stars by Tech industry customers.
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Consumer vs. Employees
Pluto TV scored a 6 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Pluto TV would recommend the brand to a friend. ENPS measures how likely Pluto TV employees would recommend working at Pluto TV to a friend.
Net Promoter Score
6
NPS Score
| 48% | Promoters |
|---|---|
| 10% | Passive |
| 42% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 46% | Promoters |
|---|---|
| 33% | Passive |
| 21% | Detractors |
