4
NPS
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Politico
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About Politico's Brand
POLITICO is the essential online, mobile and print destination for coverage and analysis of Congress, the White House, politics and lobbying
Brand at a Glance
51%
Customer Loyalty
3.5/5
Product Quality
3.7/5
Pricing
3.6/5
Customer Service
Politico NPS
Politico's Net Promoter Score (NPS) is a 4 with 36% Promoters, 32% Passives, and 32% Detractors. Net Promoter Score tracks whether Politico's customers would recommend using the product based on a scale of -100 to 100.
Politico Overall NPS
| 36% | Promoters |
|---|---|
| 32% | Passives |
| 32% | Detractors |
Politico NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 0 | Oct 2022 | 0 |
Nov 2022 -1 | Nov 2022 | -1 |
Dec 2022 0 | Dec 2022 | 0 |
Jan 2023 0 | Jan 2023 | 0 |
Feb 2023 0 | Feb 2023 | 0 |
Aug 2023 -8 | Aug 2023 | -8 |
Sep 2023 -1 | Sep 2023 | -1 |
Mar 2024 6 | Mar 2024 | 6 |
May 2024 0 | May 2024 | 0 |
Jul 2024 -6 | Jul 2024 | -6 |
Jan 2025 0 | Jan 2025 | 0 |
Feb 2025 4 | Feb 2025 | 4 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Politico NPS by Gender
Female customers rated Politico's NPS 101 points higher than Male customers.
Male
-67
Politico's NPS was rated -67 by Male customers on Comparably.
0%
Promoters
33%
Passives
67%
Detractors
Female
34
Politico's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Politico NPS by Ethnicity
Politico's NPS was rated 34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Politico Customer Loyalty
51%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
51% of Politico users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Politico Customer Loyalty Score by Gender
Female customers rated Politico's Customer Loyalty score 60% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Politico.
Male
10%
Yes
Female
70%
Yes
Politico Customer Loyalty Score by Ethnicity
Politico's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Politico.
70
out of 100
Caucasian
Politico Product Quality
3.5/5
Politico has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Politico Product Information
Politico’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.politico.com
- Company Size
- 501-1,000 Employees
Industry
Media and Entertainment
Quick Insights into Politico Product Quality
Politico's Product Quality score was rated highest by Caucasian customers, and rated lowest by Male customers.
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Ranked Politico Product Quality the Highest
Ranked Politico Product Quality the Lowest
Politico Product Quality Score by Gender
Female customers rated Politico's Product Quality score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Politico.
Male
3.3/5
Female
3.8/5
Politico Product Quality Score by Ethnicity
Politico's Product Quality score was rated 3.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Politico.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Politico Pricing
Politico ROI & Value For Money
3.7/5
Politico has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into Politico ROI
Politico's ROI score was rated highest by Caucasian customers, and rated lowest by Male customers.
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Ranked Politico ROI the Highest
Ranked Politico ROI the Lowest
Politico ROI Score by Gender
Female customers rated Politico's ROI score 1.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Politico.
Male
3.1/5
Female
4.6/5
Politico ROI Score by Ethnicity
Politico's ROI score was rated 4.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Politico.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Politico Customer Satisfaction (CSAT)
Politico Customer Satisfaction (CSAT) Score
63 / 100
Politico has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
25%
Neither Satisfied nor Dissatisfied
31%
Dissatisfied
0%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Politico Customer Satisfaction
Politico's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Politico's Customer Satisfaction.
Ranked Politico Customer Satisfaction the Highest
Ranked Politico Customer Satisfaction the Lowest
Politico Customer Satisfaction Score by Gender
Female customers rated Politico's Customer Satisfaction score 67 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Politico.
33 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 67% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Politico Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Politico's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Politico.
100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Politico Customer Service
3.6/5
Politico has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Politico's Customer Service
Address
1100 Wilson Blvd., Suite 601, Arlington, VA 22209
Website
http://www.politico.com
Phone Number
17032367901
Politico's Social Links
Quick Insights into Politico Customer Service
Politico's Customer Service score was rated highest by Caucasian customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Politico's Customer Service score.
Ranked Politico Customer Service the Highest
Ranked Politico Customer Service the Lowest
Politico Customer Service Score by Gender
Female customers rated Politico's Customer Service score 1.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Politico.
Male
3.1/5
Female
4.3/5
Politico Customer Service Score by Ethnicity
Politico's Customer Service score was rated 4.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Politico.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Politico as an Employer
4.2/5
Politico has a 4.2/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Politico scored a 4 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Politico would recommend the brand to a friend. ENPS measures how likely Politico employees would recommend working at Politico to a friend.
Net Promoter Score
4
NPS Score
| 36% | Promoters |
|---|---|
| 32% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
17
eNPS Score
| 39% | Promoters |
|---|---|
| 39% | Passive |
| 22% | Detractors |
