

Pond5’s mission is to create world-class storytellers. With the world’s largest, most vibrant video-first content marketplace comprising over 30 million video clips, we provide filmmakers, creators, and producers of all kinds with the content, inspiration, and tools they need to improve their projects. In addition to video, Pond5 offers music, sound effects, photos, After Effects templates and 3D models, as well as award-winning tools including patented Visual Search for video, and integrations for all major video-editing software.
Pond5's Net Promoter Score (NPS) is a 36 with 49% Promoters, 38% Passives, and 13% Detractors. Net Promoter Score tracks whether Pond5's customers would recommend using the product based on a scale of -100 to 100.
| 49% | Promoters |
|---|---|
| 38% | Passives |
| 13% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2020 0 | Nov 2020 | 0 |
Jan 2021 50 | Jan 2021 | 50 |
May 2022 0 | May 2022 | 0 |
Jun 2022 25 | Jun 2022 | 25 |
Apr 2023 20 | Apr 2023 | 20 |
Jul 2023 17 | Jul 2023 | 17 |
Jan 2024 27 | Jan 2024 | 27 |
May 2024 38 | May 2024 | 38 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Pond5 users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Pond5 has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Pond5’s product quality score is a 4.2 out of 5 as rated by its users and customers.
Pond5 has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Pond5 has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Pond5 has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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251 Park Ave. S., New York City, NY 10010
http://www.pond5.com
2019233980
Pond5 has a 4.1/5 stars for its overall company culture rated by their employees

Pond5 scored a 36 for Net Promoter Score and a 42 for Employee Net Promoter Score. NPS gauges how likely a customer of Pond5 would recommend the brand to a friend. ENPS measures how likely Pond5 employees would recommend working at Pond5 to a friend.
| 49% | Promoters |
|---|---|
| 38% | Passive |
| 13% | Detractors |
| 71% | Promoters |
|---|---|
| 0% | Passive |
| 29% | Detractors |