13
NPS
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PPD
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About PPD's Brand
global contract research organization
Brand at a Glance
70%
Customer Loyalty
3.6/5
Product Quality
3.5/5
Pricing
3.3/5
Customer Service
PPD NPS
PPD's Net Promoter Score (NPS) is a 13 with 49% Promoters, 15% Passives, and 36% Detractors. Net Promoter Score tracks whether PPD's customers would recommend using the product based on a scale of -100 to 100.
PPD Overall NPS
| 49% | Promoters |
|---|---|
| 15% | Passives |
| 36% | Detractors |
PPD NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 15 | Aug 2023 | 15 |
Oct 2023 16 | Oct 2023 | 16 |
Nov 2023 14 | Nov 2023 | 14 |
Jan 2024 14 | Jan 2024 | 14 |
Feb 2024 17 | Feb 2024 | 17 |
Mar 2024 14 | Mar 2024 | 14 |
Aug 2024 12 | Aug 2024 | 12 |
Oct 2024 9 | Oct 2024 | 9 |
Jan 2025 11 | Jan 2025 | 11 |
Feb 2025 10 | Feb 2025 | 10 |
May 2025 12 | May 2025 | 12 |
Jun 2025 14 | Jun 2025 | 14 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
PPD NPS by Gender
Male customers rated PPD's NPS 19 points higher than Female customers.
Male
0
PPD's NPS was rated by Male customers on Comparably.
43%
Promoters
14%
Passives
43%
Detractors
Female
-19
PPD's NPS was rated -19 by Female customers on Comparably.
36%
Promoters
9%
Passives
55%
Detractors
PPD NPS by Ethnicity
PPD's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -23 | Caucasian | -23 |
Other 0 | Other | 0 |
PPD NPS by Age
PPD's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
PPD NPS by Usage
PPD's NPS was rated the highest by customers who have used PPD's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
1 to 2 Years -33 | 1 to 2 Years | -33 |
2 to 5 Years -100 | 2 to 5 Years | -100 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years 34 | Over 10 Years | 34 |
PPD Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of PPD users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
PPD Customer Loyalty Score by Gender
Female customers rated PPD's Customer Loyalty score 6% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of PPD.
Male
61%
Yes
Female
67%
Yes
PPD Customer Loyalty Score by Ethnicity
PPD's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of PPD.
40
out of 100
Caucasian
74
out of 100
Other
PPD Customer Loyalty Score by Age
PPD's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of PPD.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 82% | 36-40 | 82% |
46-50 40% | 46-50 | 40% |
51-55 100% | 51-55 | 100% |
PPD Customer Loyalty Score by Usage
PPD's Customer Loyalty score was rated the highest by customers who have used PPD's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
PPD Customer Loyalty Score by Industry
PPD's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
PPD Product Quality
3.6/5
PPD has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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PPD Product Information
PPD’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Biotech and Pharmaceuticals industry rated PPD's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated PPD the lowest at 2.1.
- Website
- http://www.ppdi.com
- Company Size
- 10,000+ Employees
Industry
Tech
Biotech and Pharmaceuticals
Healthcare
Quick Insights into PPD Product Quality
PPD's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers who have used PPD's products/services for Over 10 Years.
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Ranked PPD Product Quality the Highest
Ranked PPD Product Quality the Lowest
PPD Product Quality Score by Gender
Female customers rated PPD's Product Quality score 0.9 stars higher than Male customers.
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Male
2.3/5
Female
3.2/5
PPD Product Quality Score by Ethnicity
PPD's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of PPD.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Other 3.2 | Other | 3.2 |
PPD Product Quality Score by Age
PPD's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of PPD.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2.2 | 36-40 | 2.2 |
46-50 2.6 | 46-50 | 2.6 |
51-55 4.6 | 51-55 | 4.6 |
PPD Product Quality Score by Usage
PPD's Product Quality score was rated the highest by customers who have used PPD's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
PPD Product Quality Score by Industry
PPD's Product Quality score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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PPD Pricing
PPD ROI & Value For Money
3.5/5
PPD has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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PPD Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Biotech and Pharmaceuticals industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from PPD.
Quick Insights into PPD ROI
PPD's ROI score was rated highest by customers ages 51-55, and rated lowest by customers who have used PPD's products/services for 2 to 5 Years.
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Ranked PPD ROI the Highest
Ranked PPD ROI the Lowest
PPD ROI Score by Gender
Male customers rated PPD's ROI score 0.3 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of PPD.
Male
3/5
Female
2.7/5
PPD ROI Score by Ethnicity
PPD's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of PPD.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Other 3 | Other | 3 |
PPD ROI Score by Age
PPD's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of PPD.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3 | 36-40 | 3 |
46-50 2 | 46-50 | 2 |
51-55 4 | 51-55 | 4 |
PPD ROI Score by Usage
PPD's ROI score was rated the highest by customers who have used PPD's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
PPD ROI Score by Industry
PPD's ROI score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
PPD Customer Satisfaction (CSAT)
PPD Customer Satisfaction (CSAT) Score
62 / 100
PPD has an overall Customer Satisfaction score of 62 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
32%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
9%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into PPD Customer Satisfaction
PPD's Customer Satisfaction score was rated highest by customers who have used PPD's products/services for Less than 1 Year, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Sign Up to unlock insights into how customers have ranked PPD's Customer Satisfaction.
Ranked PPD Customer Satisfaction the Highest
Ranked PPD Customer Satisfaction the Lowest
PPD Customer Satisfaction Score by Gender
Female customers rated PPD's Customer Satisfaction score 39 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of PPD.
17 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 17% | |
Very Dissatisfied | 49% |
56 / 100
FemaleVery Satisfied | 22% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 11% |
PPD Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
PPD's Customer Satisfaction (CSAT) score was rated 29% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of PPD.
29 / 100
Very Satisfied
29%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
43%
Very Dissatisfied
28%
CSAT according to Other
PPD's Customer Satisfaction (CSAT) score was rated 58% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of PPD.
58 / 100
Very Satisfied
14%
Satisfied
44%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
14%
PPD Customer Satisfaction Score by Age
PPD's Customer Satisfaction score was rated 25 points by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of PPD.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 25% |
PPD Customer Satisfaction Score by Usage
PPD's Customer Satisfaction score was rated the highest by customers who have used PPD's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
PPD Customer Satisfaction Score by Industry
PPD's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}PPD Customer Service
3.3/5
PPD has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock PPD's overall Customer Service score rated by its users and customers.
About PPD's Customer Service
Address
Wilmington, NC
Website
http://www.ppdi.com
Phone Number
910-251-0081
Quick Insights into PPD Customer Service
PPD's Customer Service score was rated highest by customers who have used PPD's products/services for Less than 1 Year, and rated lowest by customers who have used PPD's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked PPD's Customer Service score.
Ranked PPD Customer Service the Highest
Ranked PPD Customer Service the Lowest
PPD Customer Service Score by Gender
Male customers rated PPD's Customer Service score 0.3 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of PPD.
Male
3/5
Female
2.7/5
PPD Customer Service Score by Ethnicity
PPD's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of PPD.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Other 2.9 | Other | 2.9 |
PPD Customer Service Score by Age
PPD's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of PPD.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 2.7 | 36-40 | 2.7 |
46-50 2.1 | 46-50 | 2.1 |
51-55 4.1 | 51-55 | 4.1 |
PPD Customer Service Score by Usage
PPD's Customer Service score was rated the highest by customers who have used PPD's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
PPD Customer Service Score by Industry
PPD's Customer Service score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
PPD as an Employer
3.9/5
PPD has a 3.9/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
PPD scored a 13 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of PPD would recommend the brand to a friend. ENPS measures how likely PPD employees would recommend working at PPD to a friend.
Net Promoter Score
13
NPS Score
| 49% | Promoters |
|---|---|
| 15% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 44% | Promoters |
|---|---|
| 20% | Passive |
| 36% | Detractors |
