Premera Blue Cross NPS & Customer Reviews | Comparably
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Premera Blue Cross
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About Premera Blue Cross' Brand

Premera is a leading health plan in the Pacific Northwest, providing comprehensive health benefits and tailored services.

Brand at a Glance

61%
Customer Loyalty
2.8/5
Product Quality
3/5
Pricing
3/5
Customer Service

Premera Blue Cross NPS

Premera Blue Cross's Net Promoter Score (NPS) is a -12 with 38% Promoters, 12% Passives, and 50% Detractors. Net Promoter Score tracks whether Premera Blue Cross's customers would recommend using the product based on a scale of -100 to 100.

Premera Blue Cross Overall NPS

-12
NPS
38%Promoters
12%Passives
50%Detractors
Premera Blue Cross Overall NPS

Premera Blue Cross NPS Trend

-100
-50
0
50
100
Mar 2024
-18
Mar 2024-18
May 2024
-16
May 2024-16
Jul 2024
-13
Jul 2024-13
Sep 2024
-15
Sep 2024-15
Oct 2024
-13
Oct 2024-13
Dec 2024
-14
Dec 2024-14
Jan 2025
-16
Jan 2025-16
Feb 2025
-18
Feb 2025-18
Mar 2025
-15
Mar 2025-15
Apr 2025
-17
Apr 2025-17
Aug 2025
-15
Aug 2025-15
Sep 2025
-13
Sep 2025-13

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Premera Blue Cross NPS by Gender

Female customers rated Premera Blue Cross's NPS 10 points higher than Male customers.

Male

-22

Premera Blue Cross's NPS was rated -22 by Male customers on Comparably.

22%
Promoters
34%
Passives
44%
Detractors

Female

-12

Premera Blue Cross's NPS was rated -12 by Female customers on Comparably.

44%
Promoters
0%
Passives
56%
Detractors

Premera Blue Cross NPS by Ethnicity

Premera Blue Cross's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
-24
Caucasian-24
Other
-34
Other-34

Premera Blue Cross NPS by Age

Premera Blue Cross's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.

0
20
40
60
80
100
Promoters
33%
Passives
0%
Detractors
67%
46-5033%0%67%
Promoters
20%
Passives
20%
Detractors
60%
56-6020%20%60%
Promoters
25%
Passives
25%
Detractors
50%
61-6525%25%50%
Promoters
33%
Passives
0%
Detractors
67%
66+33%0%67%

Premera Blue Cross NPS by Usage

Premera Blue Cross's NPS was rated the highest by customers who have used Premera Blue Cross's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

-100
-50
0
50
100
1 to 2 Years
34
1 to 2 Years34
2 to 5 Years
0
2 to 5 Years0
5 to 10 Years
-63
5 to 10 Years-63
Over 10 Years
-20
Over 10 Years-20

Premera Blue Cross Customer Reviews

Out of the 2 Premera Blue Cross customer reviews 1 was positive and 1 was constructive. Premera Blue Cross customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What do you value most about this brand?
Solid no-nosense company that delivers reasoable value
What can this brand most improve?
Increased coverage and decreased skyrocketing costs!

Premera Blue Cross Customer Loyalty

61%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

61% of Premera Blue Cross users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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61
61%
39
39%
Premera Blue Cross Customer Loyalty

Premera Blue Cross Customer Loyalty Score by Gender

Female customers rated Premera Blue Cross's Customer Loyalty score 16% higher than Male customers.

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Male
50%
Yes
Female
66%
Yes

Premera Blue Cross Customer Loyalty Score by Ethnicity

Premera Blue Cross's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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52
out of 100
Caucasian
40
out of 100
Other

Premera Blue Cross Customer Loyalty Score by Age

Premera Blue Cross's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.

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0
20%
40%
60%
80%
100%
46-50
70%
46-5070%
56-60
46%
56-6046%
61-65
78%
61-6578%
66+
70%
66+70%

Premera Blue Cross Customer Loyalty Score by Usage

Premera Blue Cross's Customer Loyalty score was rated the highest by customers who have used Premera Blue Cross's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
70%
2 to 5 Years
100%
5 to 10 Years
55%
Over 10 Years
64%

Premera Blue Cross Customer Loyalty Score by Industry

Premera Blue Cross's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
64%
Healthcare, Hospitals and Medicine
44%

Premera Blue Cross Product Quality

2.8/5

Premera Blue Cross has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.

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Premera Blue Cross Product Information

Premera Blue Cross’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Premera Blue Cross's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Premera Blue Cross the lowest at 2.2.

Website
http://premeranews.com
Company Size
1,001-5,000 Employees

Industry

Enterprise
FinTech
Insurance
SaaS

Quick Insights into Premera Blue Cross Product Quality

Premera Blue Cross's Product Quality score was rated highest by customers who have used Premera Blue Cross's products/services for 1 to 2 Years, and rated lowest by customers who have used Premera Blue Cross's products/services for 5 to 10 Years.

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Ranked Premera Blue Cross Product Quality the Highest

1 to 2 Years
3.5
Other
3.3
56-60
3

Ranked Premera Blue Cross Product Quality the Lowest

61-65
2.5
Healthcare, Hospitals and Medicine
2.2
5 to 10 Years
2

Premera Blue Cross Product Quality Score by Gender

Male customers rated Premera Blue Cross's Product Quality score 0.2 stars higher than Female customers.

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Male

3/5

Female

2.8/5

Premera Blue Cross Product Quality Score by Ethnicity

Premera Blue Cross's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Premera Blue Cross.
0
1
2
3
4
5
Caucasian
2.7
Caucasian2.7
Other
3.3
Other3.3

Premera Blue Cross Product Quality Score by Age

Premera Blue Cross's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
46-50
2.6
46-502.6
56-60
3
56-603
61-65
2.5
61-652.5
66+
2.6
66+2.6

Premera Blue Cross Product Quality Score by Usage

Premera Blue Cross's Product Quality score was rated the highest by customers who have used Premera Blue Cross's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
3.5
2 to 5 Years
3.1
5 to 10 Years
2
Over 10 Years
2.9

Premera Blue Cross Product Quality Score by Industry

Premera Blue Cross's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
2.7
Healthcare, Hospitals and Medicine
2.2

Premera Blue Cross Pricing

Premera Blue Cross ROI & Value For Money

3/5

Premera Blue Cross has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.

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Premera Blue Cross Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Premera Blue Cross.

Quick Insights into Premera Blue Cross ROI

Premera Blue Cross's ROI score was rated highest by customers who have used Premera Blue Cross's products/services for 1 to 2 Years, and rated lowest by customers who have used Premera Blue Cross's products/services for 5 to 10 Years.

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Ranked Premera Blue Cross ROI the Highest

1 to 2 Years
3.3
66+
3.3
Male
3.1

Ranked Premera Blue Cross ROI the Lowest

Healthcare, Hospitals and Medicine
2.1
46-50
2
5 to 10 Years
1.7

Premera Blue Cross ROI Score by Gender

Male customers rated Premera Blue Cross's ROI score 0.5 stars higher than Female customers.

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Male

3.1/5

Female

2.6/5

Premera Blue Cross ROI Score by Ethnicity

Premera Blue Cross's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Premera Blue Cross.
0
1
2
3
4
5
Caucasian
2.7
Caucasian2.7
Other
2.5
Other2.5

Premera Blue Cross ROI Score by Age

Premera Blue Cross's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
46-50
2
46-502
56-60
2.5
56-602.5
61-65
2.6
61-652.6
66+
3.3
66+3.3

Premera Blue Cross ROI Score by Usage

Premera Blue Cross's ROI score was rated the highest by customers who have used Premera Blue Cross's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
3.3
2 to 5 Years
3.3
5 to 10 Years
1.7
Over 10 Years
2.9

Premera Blue Cross ROI Score by Industry

Premera Blue Cross's ROI score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
2.4
Healthcare, Hospitals and Medicine
2.1

Premera Blue Cross Customer Satisfaction (CSAT)

Premera Blue Cross Customer Satisfaction (CSAT) Score

39 / 100

Premera Blue Cross has an overall Customer Satisfaction score of 39 rated by its users and customers.

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Very Satisfied26%
Satisfied13%
Neither Satisfied nor Dissatisfied21%
Dissatisfied5%
Very Dissatisfied35%
Very Satisfied
26%
Satisfied
13%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
5%
Very Dissatisfied
35%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Premera Blue Cross Customer Satisfaction

Premera Blue Cross's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Premera Blue Cross Customer Satisfaction the Highest

56-60
67%
Tech
50%
Male
49%

Ranked Premera Blue Cross Customer Satisfaction the Lowest

Female
30%
5 to 10 Years
20%
Healthcare, Hospitals and Medicine
17%

Premera Blue Cross Customer Satisfaction Score by Gender

Male customers rated Premera Blue Cross's Customer Satisfaction score 19 points higher than Female customers.

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49 / 100
Male
Very Satisfied
13%
Satisfied
36%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
13%
Very Dissatisfied
25%
30 / 100
Female
Very Satisfied
30%
Satisfied
0%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
60%

Premera Blue Cross Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Premera Blue Cross' Customer Satisfaction (CSAT) score was rated 46% according to Caucasian users and customers.

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46 / 100
Very Satisfied27%
Satisfied19%
Neither Satisfied nor Dissatisfied7%
Dissatisfied7%
Very Dissatisfied40%
Very Satisfied
27%
Satisfied
19%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
40%

Premera Blue Cross Customer Satisfaction Score by Age

Premera Blue Cross's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
56-60 CSAT Score
67%
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
56-6067%
61-65 CSAT Score
50%
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
61-6550%

Premera Blue Cross Customer Satisfaction Score by Usage

Premera Blue Cross's Customer Satisfaction score was rated the highest by customers who have used Premera Blue Cross's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years
20
Over 10 Years
33

Premera Blue Cross Customer Satisfaction Score by Industry

Premera Blue Cross's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
50
Healthcare, Hospitals and Medicine
17

Premera Blue Cross Customer Service

3/5

Premera Blue Cross has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.

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About Premera Blue Cross's Customer Service

Address

7001 220th Street S.W., Mountlake Terrace, WA


Website

http://premeranews.com


Phone Number

+1 (425) 918-4000

Quick Insights into Premera Blue Cross Customer Service

Premera Blue Cross's Customer Service score was rated highest by Other customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Premera Blue Cross Customer Service the Highest

Other
3.8
1 to 2 Years
3.3
66+
3.1

Ranked Premera Blue Cross Customer Service the Lowest

61-65
2.5
5 to 10 Years
2.4
Healthcare, Hospitals and Medicine
2.3

Premera Blue Cross Customer Service Score by Gender

Premera Blue Cross's Customer Service score was rated 3 by both Female and Male customers on Comparably.

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Male

3/5

Female

3/5

Premera Blue Cross Customer Service Score by Ethnicity

Premera Blue Cross's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Premera Blue Cross.
0
20
40
60
80
100
Caucasian
2.7
Caucasian2.7
Other
3.8
Other3.8

Premera Blue Cross Customer Service Score by Age

Premera Blue Cross's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
46-50
3
46-503
56-60
2.7
56-602.7
61-65
2.5
61-652.5
66+
3.1
66+3.1

Premera Blue Cross Customer Service Score by Usage

Premera Blue Cross's Customer Service score was rated the highest by customers who have used Premera Blue Cross's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
3.3
2 to 5 Years
3.1
5 to 10 Years
2.4
Over 10 Years
2.7

Premera Blue Cross Customer Service Score by Industry

Premera Blue Cross's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
2.7
Healthcare, Hospitals and Medicine
2.3

Premera Blue Cross as an Employer

3.2/5

Premera Blue Cross has a 3.2/5 stars for its overall company culture rated by their employees

  Premera Blue Cross CEO
bottom
15%
CEO of Premera Blue Cross

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Premera Blue Cross scored a -12 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Premera Blue Cross would recommend the brand to a friend. ENPS measures how likely Premera Blue Cross employees would recommend working at Premera Blue Cross to a friend.

Net Promoter Score

-12
NPS Score
38%Promoters
12%Passive
50%Detractors

Employee Net Promoter Score

-34
eNPS Score
19%Promoters
28%Passive
53%Detractors

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