35
NPS
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Brand Page
Primark Corporation
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About Primark Corporation's Brand
Wear. Share. Inspire. Welcome to the official Primark Pinterest.
Brand at a Glance
68%
Customer Loyalty
3.5/5
Product Quality
4.2/5
Pricing
3.8/5
Customer Service
Primark Corporation NPS
Primark Corporation's Net Promoter Score (NPS) is a 35 with 50% Promoters, 35% Passives, and 15% Detractors. Net Promoter Score tracks whether Primark Corporation's customers would recommend using the product based on a scale of -100 to 100.
Primark Corporation Overall NPS
| 50% | Promoters |
|---|---|
| 35% | Passives |
| 15% | Detractors |
Primark Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 71 | Nov 2022 | 71 |
Dec 2022 40 | Dec 2022 | 40 |
Feb 2023 36 | Feb 2023 | 36 |
Mar 2023 34 | Mar 2023 | 34 |
Apr 2023 31 | Apr 2023 | 31 |
Dec 2023 36 | Dec 2023 | 36 |
Feb 2024 33 | Feb 2024 | 33 |
Apr 2024 38 | Apr 2024 | 38 |
Jul 2024 40 | Jul 2024 | 40 |
Oct 2024 34 | Oct 2024 | 34 |
Nov 2024 36 | Nov 2024 | 36 |
Mar 2025 35 | Mar 2025 | 35 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Primark Corporation NPS by Gender
Primark Corporation's NPS was rated 67 by Female customers on Comparably.
Female
67
Primark Corporation's NPS was rated 67 by Female customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Male
N/A
Primark Corporation's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Primark Corporation NPS by Ethnicity
Primark Corporation's NPS was rated 100 points by African American/Black customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 100 | African American/Black | 100 |
Primark Corporation NPS by Age
Primark Corporation's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
Primark Corporation Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Primark Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Primark Corporation Customer Loyalty Score by Gender
Primark Corporation's Customer Loyalty score was rated 85 by Female customers on Comparably.
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Female
85%
Yes
Male
N/A
Yes
Primark Corporation Customer Loyalty Score by Ethnicity
Primark Corporation's Customer Loyalty score was rated 70% by African American/Black customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Primark Corporation.
70
out of 100
African American/Black
Primark Corporation Customer Loyalty Score by Age
Primark Corporation's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Primark Corporation.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
31-35 100% | 31-35 | 100% |
Primark Corporation Product Quality
3.5/5
Primark Corporation has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Primark Corporation Product Information
Primark Corporation’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.primark.com
- Company Size
- 10,000+ Employees
Industry
Tech
Fashion and Beauty
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Primark Corporation Product Quality
Primark Corporation's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 31-35.
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Ranked Primark Corporation Product Quality the Highest
Ranked Primark Corporation Product Quality the Lowest
Primark Corporation Product Quality Score by Gender
Primark Corporation's Product Quality score was rated 3.6 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Primark Corporation.
Female
3.6/5
Male
N/A
Primark Corporation Product Quality Score by Ethnicity
Primark Corporation's Product Quality score was rated 3.5 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Primark Corporation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3.5 | African American/Black | 3.5 |
Primark Corporation Product Quality Score by Age
Primark Corporation's Product Quality score was rated 3.8 stars by customers ages 18-25 and customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Primark Corporation.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
31-35 3.8 | 31-35 | 3.8 |
Primark Corporation Pricing
Primark Corporation ROI & Value For Money
4.2/5
Primark Corporation has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Quick Insights into Primark Corporation ROI
Primark Corporation's ROI score was rated highest by customers ages 31-35, and rated lowest by customers ages 18-25.
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Ranked Primark Corporation ROI the Highest
Ranked Primark Corporation ROI the Lowest
Primark Corporation ROI Score by Gender
Primark Corporation's ROI score was rated 4.1 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Primark Corporation.
Female
4.1/5
Male
N/A
Primark Corporation ROI Score by Ethnicity
Primark Corporation's ROI score was rated 4.3 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Primark Corporation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.3 | African American/Black | 4.3 |
Primark Corporation ROI Score by Age
Primark Corporation's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Primark Corporation.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
31-35 4.3 | 31-35 | 4.3 |
Primark Corporation Customer Satisfaction (CSAT)
Primark Corporation Customer Satisfaction (CSAT) Score
80 / 100
Primark Corporation has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
47%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Primark Corporation Customer Satisfaction
Primark Corporation's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 31-35.
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Ranked Primark Corporation Customer Satisfaction the Highest
Ranked Primark Corporation Customer Satisfaction the Lowest
Primark Corporation Customer Satisfaction Score by Gender
Primark Corporation's Customer Satisfaction score was rated 100 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Primark Corporation.
100 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Primark Corporation Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
Primark Corporation's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Primark Corporation.
100 / 100
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Primark Corporation Customer Satisfaction Score by Age
Primark Corporation's Customer Satisfaction score was rated 100 points by customers ages 18-25 and customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Primark Corporation.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 100% |
Primark Corporation Customer Service
3.8/5
Primark Corporation has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Primark Corporation's Customer Service
Address
Primark House 41, West Street Reading, RG1 1TZ United Kingdom
Website
http://www.primark.com
Quick Insights into Primark Corporation Customer Service
Primark Corporation's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 31-35.
Sign Up to unlock insights into how customers have ranked Primark Corporation's Customer Service score.
Ranked Primark Corporation Customer Service the Highest
Ranked Primark Corporation Customer Service the Lowest
Primark Corporation Customer Service Score by Gender
Primark Corporation's Customer Service score was rated 3.8 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Primark Corporation.
Female
3.8/5
Male
N/A
Primark Corporation Customer Service Score by Ethnicity
Primark Corporation's Customer Service score was rated 3.5 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Primark Corporation.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 3.5 | African American/Black | 3.5 |
Primark Corporation Customer Service Score by Age
Primark Corporation's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Primark Corporation.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
31-35 3.1 | 31-35 | 3.1 |
Primark Corporation as an Employer
Consumer vs. Employees
Primark Corporation scored a 35 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of Primark Corporation would recommend the brand to a friend. ENPS measures how likely Primark Corporation employees would recommend working at Primark Corporation to a friend.
Net Promoter Score
35
NPS Score
| 50% | Promoters |
|---|---|
| 35% | Passive |
| 15% | Detractors |
Employee Net Promoter Score
-15
eNPS Score
| 35% | Promoters |
|---|---|
| 15% | Passive |
| 50% | Detractors |
