46
NPS
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Primark Stores
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About Primark Stores' Brand
Retailer of clothing products. The company offers products, including new born and kids clothing, womenswear, menswear, home ware, accessories, footwear, beauty products and confectionery through its retail stores and an online website.
Brand at a Glance
87%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Primark Stores NPS
Primark Stores's Net Promoter Score (NPS) is a 46 with 64% Promoters, 18% Passives, and 18% Detractors. Net Promoter Score tracks whether Primark Stores's customers would recommend using the product based on a scale of -100 to 100.
Primark Stores Overall NPS
| 64% | Promoters |
|---|---|
| 18% | Passives |
| 18% | Detractors |
Primark Stores NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 49 | May 2023 | 49 |
Jul 2023 57 | Jul 2023 | 57 |
Oct 2023 50 | Oct 2023 | 50 |
Feb 2024 55 | Feb 2024 | 55 |
Mar 2024 40 | Mar 2024 | 40 |
Apr 2024 45 | Apr 2024 | 45 |
May 2024 49 | May 2024 | 49 |
Jun 2024 54 | Jun 2024 | 54 |
Oct 2024 57 | Oct 2024 | 57 |
Feb 2025 53 | Feb 2025 | 53 |
Mar 2025 43 | Mar 2025 | 43 |
Nov 2025 46 | Nov 2025 | 46 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Primark Stores NPS by Gender
Primark Stores's NPS was rated 0 by Female customers on Comparably.
Female
0
Primark Stores's NPS was rated by Female customers on Comparably.
25%
Promoters
50%
Passives
25%
Detractors
Male
N/A
Primark Stores's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Primark Stores NPS by Age
Primark Stores's NPS was rated -33 points by customers ages 18-25 on Comparably.
Primark Stores NPS by Usage
Primark Stores's NPS was rated 33 points by customers who have used Primark Stores's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 33 | 1 to 2 Years | 33 |
Primark Stores Customer Reviews
Out of the 3 Primark Stores customer reviews 2 were positive and 1 was constructive. Primark Stores customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Primark Stores Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Primark Stores users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Primark Stores Customer Loyalty Score by Gender
Primark Stores's Customer Loyalty score was rated 78 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Primark Stores.
Female
78%
Yes
Male
N/A
Yes
Primark Stores Customer Loyalty Score by Age
Primark Stores's Customer Loyalty score was rated 70% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Primark Stores.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
Primark Stores Customer Loyalty Score by Usage
Primark Stores's Customer Loyalty score was rated 100% by customers who have used Primark Stores's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Primark Stores Product Quality
4.1/5
Primark Stores has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Primark Stores Product Information
Primark Stores’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- www.primark.com
- Company Size
- 10,000+ Employees
Quick Insights into Primark Stores Product Quality
Primark Stores's Product Quality score was rated highest by customers who have used Primark Stores's products/services for 1 to 2 Years.
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Ranked Primark Stores Product Quality the Highest
Primark Stores Product Quality Score by Gender
Primark Stores's Product Quality score was rated 3.1 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Primark Stores.
Female
3.1/5
Male
N/A
Primark Stores Product Quality Score by Age
Primark Stores's Product Quality score was rated 2.5 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Primark Stores.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
Primark Stores Product Quality Score by Usage
Primark Stores's Product Quality score was rated 3.3 stars by customers who have used Primark Stores's products/services for 1 to 2 Years.
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Primark Stores Pricing
Primark Stores ROI & Value For Money
3.9/5
Primark Stores has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Primark Stores ROI
Primark Stores's ROI score was rated highest by customers who have used Primark Stores's products/services for 1 to 2 Years.
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Ranked Primark Stores ROI the Highest
Primark Stores ROI Score by Gender
Primark Stores's ROI score was rated 3.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Primark Stores.
Female
3.5/5
Male
N/A
Primark Stores ROI Score by Age
Primark Stores's ROI score was rated 3 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Primark Stores.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
Primark Stores ROI Score by Usage
Primark Stores's ROI score was rated 3.8 stars by customers who have used Primark Stores's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Primark Stores Customer Satisfaction (CSAT)
Primark Stores Customer Satisfaction (CSAT) Score
82 / 100
Primark Stores has an overall Customer Satisfaction score of 82 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
55%
Satisfied
27%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Primark Stores Customer Satisfaction
Primark Stores's Customer Satisfaction score was rated highest by Female customers.
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Ranked Primark Stores Customer Satisfaction the Highest
Primark Stores Customer Satisfaction Score by Gender
Primark Stores's Customer Satisfaction score was rated 67 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Primark Stores.
67 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Primark Stores Customer Service
3.9/5
Primark Stores has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Primark Stores' overall Customer Service score rated by its users and customers.
About Primark Stores's Customer Service
Address
Primark House, Reading, RG1 1TZ Bahamas
Website
www.primark.com
Quick Insights into Primark Stores Customer Service
Primark Stores's Customer Service score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked Primark Stores' Customer Service score.
Ranked Primark Stores Customer Service the Highest
Primark Stores Customer Service Score by Gender
Primark Stores's Customer Service score was rated 3.6 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Primark Stores.
Female
3.6/5
Male
N/A
Primark Stores Customer Service Score by Age
Primark Stores's Customer Service score was rated 3.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Primark Stores.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
Primark Stores Customer Service Score by Usage
Primark Stores's Customer Service score was rated 3.5 stars by customers who have used Primark Stores's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Consumer vs. Employees
Primark Stores scored a 46 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Primark Stores would recommend the brand to a friend. ENPS measures how likely Primark Stores employees would recommend working at Primark Stores to a friend.
Net Promoter Score
46
NPS Score
| 64% | Promoters |
|---|---|
| 18% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
-34
eNPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
