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NPS
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Protective Life
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About Protective Life's Brand
Protective is a holding company, whose subsidiaries provide financial services
Brand at a Glance
81%
Customer Loyalty
2.7/5
Product Quality
2.5/5
Pricing
2.7/5
Customer Service
Protective Life CMO
Protective Life NPS
Protective Life's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Protective Life's customers would recommend using the product based on a scale of -100 to 100.
Protective Life Overall NPS
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
Protective Life NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 0 | Nov 2022 | 0 |
Dec 2022 9 | Dec 2022 | 9 |
Mar 2023 17 | Mar 2023 | 17 |
Apr 2023 7 | Apr 2023 | 7 |
Jun 2023 -7 | Jun 2023 | -7 |
Sep 2023 0 | Sep 2023 | 0 |
Nov 2023 5 | Nov 2023 | 5 |
Dec 2023 5 | Dec 2023 | 5 |
Oct 2024 10 | Oct 2024 | 10 |
Mar 2025 9 | Mar 2025 | 9 |
Jun 2025 5 | Jun 2025 | 5 |
Dec 2025 0 | Dec 2025 | 0 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Protective Life NPS by Gender
Female customers rated Protective Life's NPS 30 points higher than Male customers.
Male
-50
Protective Life's NPS was rated -50 by Male customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Female
-20
Protective Life's NPS was rated -20 by Female customers on Comparably.
40%
Promoters
0%
Passives
60%
Detractors
Protective Life NPS by Ethnicity
Protective Life's NPS was rated -34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Protective Life NPS by Age
Protective Life's NPS was rated -100 points by customers ages 66+ on Comparably.
Protective Life NPS by Usage
Protective Life's NPS was rated the highest by customers who have used Protective Life's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 34 | 2 to 5 Years | 34 |
Over 10 Years -66 | Over 10 Years | -66 |
Protective Life Customer Reviews
Out of the 4 Protective Life customer reviews 2 were positive and 2 were constructive. Protective Life customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Protective Life Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Protective Life users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Protective Life Customer Loyalty Score by Gender
Female customers rated Protective Life's Customer Loyalty score 4% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Protective Life.
Male
78%
Yes
Female
82%
Yes
Protective Life Customer Loyalty Score by Ethnicity
Protective Life's Customer Loyalty score was rated 80% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Protective Life.
80
out of 100
Caucasian
Protective Life Customer Loyalty Score by Age
Protective Life's Customer Loyalty score was rated 64% by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Protective Life.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 64% | 66+ | 64% |
Protective Life Customer Loyalty Score by Usage
Protective Life's Customer Loyalty score was rated the highest by customers who have used Protective Life's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Protective Life Product Quality
2.7/5
Protective Life has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Protective Life Product Information
Protective Life’s product quality score is a 2.7 out of 5 as rated by its users and customers.
- Website
- http://www.protective.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
FinTech
Insurance
Quick Insights into Protective Life Product Quality
Protective Life's Product Quality score was rated highest by customers who have used Protective Life's products/services for 2 to 5 Years, and rated lowest by customers who have used Protective Life's products/services for Over 10 Years.
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Ranked Protective Life Product Quality the Highest
Ranked Protective Life Product Quality the Lowest
Protective Life Product Quality Score by Gender
Female customers rated Protective Life's Product Quality score 0.7 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Protective Life.
Male
1.6/5
Female
2.3/5
Protective Life Product Quality Score by Ethnicity
Protective Life's Product Quality score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Protective Life.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Protective Life Product Quality Score by Age
Protective Life's Product Quality score was rated 1.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Protective Life.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Protective Life Product Quality Score by Usage
Protective Life's Product Quality score was rated the highest by customers who have used Protective Life's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Protective Life Pricing
Protective Life ROI & Value For Money
2.5/5
Protective Life has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Quick Insights into Protective Life ROI
Protective Life's ROI score was rated highest by customers who have used Protective Life's products/services for 2 to 5 Years, and rated lowest by customers who have used Protective Life's products/services for Over 10 Years.
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Ranked Protective Life ROI the Highest
Ranked Protective Life ROI the Lowest
Protective Life ROI Score by Gender
Female customers rated Protective Life's ROI score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Protective Life.
Male
1.6/5
Female
2.1/5
Protective Life ROI Score by Ethnicity
Protective Life's ROI score was rated 1.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Protective Life.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Protective Life ROI Score by Age
Protective Life's ROI score was rated 1.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Protective Life.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Protective Life ROI Score by Usage
Protective Life's ROI score was rated the highest by customers who have used Protective Life's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Protective Life Customer Satisfaction (CSAT)
Protective Life Customer Satisfaction (CSAT) Score
47 / 100
Protective Life has an overall Customer Satisfaction score of 47 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
14%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
43%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Protective Life Customer Satisfaction
Protective Life's Customer Satisfaction score was rated highest by customers who have used Protective Life's products/services for 2 to 5 Years, and rated lowest by customers who have used Protective Life's products/services for Over 10 Years.
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Ranked Protective Life Customer Satisfaction the Highest
Ranked Protective Life Customer Satisfaction the Lowest
Protective Life Customer Satisfaction Score by Gender
Female customers rated Protective Life's Customer Satisfaction score 15 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Protective Life.
25 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 75% |
40 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 60% |
Protective Life Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Protective Life's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
22%
Satisfied
11%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Protective Life Customer Satisfaction Score by Age
Protective Life's Customer Satisfaction score was rated 0 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Protective Life.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 0% |
Protective Life Customer Satisfaction Score by Usage
Protective Life's Customer Satisfaction score was rated the highest by customers who have used Protective Life's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Protective Life Customer Service
2.7/5
Protective Life has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About Protective Life's Customer Service
Address
2801 Hgwy 280 S, Birmingham, AL 35223
Website
http://www.protective.com/
Phone Number
205-268-1000
Quick Insights into Protective Life Customer Service
Protective Life's Customer Service score was rated highest by customers who have used Protective Life's products/services for 2 to 5 Years, and rated lowest by customers who have used Protective Life's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Protective Life's Customer Service score.
Ranked Protective Life Customer Service the Highest
Ranked Protective Life Customer Service the Lowest
Protective Life Customer Service Score by Gender
Female customers rated Protective Life's Customer Service score 0.7 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Protective Life.
Male
1.6/5
Female
2.3/5
Protective Life Customer Service Score by Ethnicity
Protective Life's Customer Service score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Protective Life.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Protective Life Customer Service Score by Age
Protective Life's Customer Service score was rated 1.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Protective Life.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Protective Life Customer Service Score by Usage
Protective Life's Customer Service score was rated the highest by customers who have used Protective Life's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Protective Life as an Employer
4.3/5
Protective Life has a 4.3/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Protective Life scored a 0 for Net Promoter Score and a 39 for Employee Net Promoter Score. NPS gauges how likely a customer of Protective Life would recommend the brand to a friend. ENPS measures how likely Protective Life employees would recommend working at Protective Life to a friend.
Net Promoter Score
0
NPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
39
eNPS Score
| 60% | Promoters |
|---|---|
| 19% | Passive |
| 21% | Detractors |
