42
NPS
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Purina Mills
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About Purina Mills' Brand
Purina Animal Nutrition LLC, is a subsidiary of Land O’Lakes, headquartered in Minneapolis, Minnesota.
Brand at a Glance
89%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Purina Mills NPS
Purina Mills's Net Promoter Score (NPS) is a 42 with 61% Promoters, 20% Passives, and 19% Detractors. Net Promoter Score tracks whether Purina Mills's customers would recommend using the product based on a scale of -100 to 100.
Purina Mills Overall NPS
| 61% | Promoters |
|---|---|
| 20% | Passives |
| 19% | Detractors |
Purina Mills NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 60 | Feb 2023 | 60 |
Apr 2023 52 | Apr 2023 | 52 |
Aug 2023 46 | Aug 2023 | 46 |
Sep 2023 44 | Sep 2023 | 44 |
Nov 2023 45 | Nov 2023 | 45 |
Jan 2024 44 | Jan 2024 | 44 |
Feb 2024 46 | Feb 2024 | 46 |
Mar 2024 47 | Mar 2024 | 47 |
May 2024 43 | May 2024 | 43 |
Jul 2024 42 | Jul 2024 | 42 |
May 2025 40 | May 2025 | 40 |
Jul 2025 42 | Jul 2025 | 42 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Purina Mills NPS by Gender
Male customers rated Purina Mills's NPS 9 points higher than Female customers.
Male
34
Purina Mills's NPS was rated 34 by Male customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Female
25
Purina Mills's NPS was rated 25 by Female customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Purina Mills NPS by Ethnicity
Purina Mills's NPS was rated 49 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 49 | Caucasian | 49 |
Purina Mills NPS by Age
Purina Mills's NPS was rated 40 points by customers ages 18-25 on Comparably.
Purina Mills NPS by Usage
Purina Mills's NPS was rated the highest by customers who have used Purina Mills's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 100 | Over 10 Years | 100 |
Purina Mills Customer Reviews
Out of the 3 Purina Mills customer reviews 3 were positive and 0 were constructive. Purina Mills customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Purina Mills Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Purina Mills users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Purina Mills Customer Loyalty Score by Gender
Purina Mills's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Purina Mills.
Male
100%
Yes
Female
100%
Yes
Purina Mills Customer Loyalty Score by Ethnicity
Purina Mills's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Purina Mills.
100
out of 100
Caucasian
Purina Mills Customer Loyalty Score by Age
Purina Mills's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Purina Mills.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
Purina Mills Customer Loyalty Score by Usage
Purina Mills's Customer Loyalty score was rated 100% by customers who have used Purina Mills's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Purina Mills Product Quality
4.1/5
Purina Mills has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Purina Mills Product Information
Purina Mills’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- http://www.purinamills.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Food and Beverages
Quick Insights into Purina Mills Product Quality
Purina Mills's Product Quality score was rated highest by customers who have used Purina Mills's products/services for Over 10 Years, and rated lowest by Female customers.
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Ranked Purina Mills Product Quality the Highest
Ranked Purina Mills Product Quality the Lowest
Purina Mills Product Quality Score by Gender
Male customers rated Purina Mills's Product Quality score 0.7 stars higher than Female customers.
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Male
4.6/5
Female
3.9/5
Purina Mills Product Quality Score by Ethnicity
Purina Mills's Product Quality score was rated 4.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Purina Mills.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Purina Mills Product Quality Score by Age
Purina Mills's Product Quality score was rated 4.6 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Purina Mills.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
Purina Mills Product Quality Score by Usage
Purina Mills's Product Quality score was rated the highest by customers who have used Purina Mills's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Purina Mills Pricing
Purina Mills ROI & Value For Money
3.9/5
Purina Mills has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Purina Mills ROI
Purina Mills's ROI score was rated highest by customers who have used Purina Mills's products/services for Over 10 Years, and rated lowest by customers who have used Purina Mills's products/services for 5 to 10 Years.
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Ranked Purina Mills ROI the Highest
Ranked Purina Mills ROI the Lowest
Purina Mills ROI Score by Gender
Male customers rated Purina Mills's ROI score 0.2 stars higher than Female customers.
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Male
3.8/5
Female
3.6/5
Purina Mills ROI Score by Ethnicity
Purina Mills's ROI score was rated 3.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Purina Mills.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Purina Mills ROI Score by Age
Purina Mills's ROI score was rated 3.9 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Purina Mills.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
Purina Mills ROI Score by Usage
Purina Mills's ROI score was rated the highest by customers who have used Purina Mills's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Purina Mills Customer Satisfaction (CSAT)
Purina Mills Customer Satisfaction (CSAT) Score
82 / 100
Purina Mills has an overall Customer Satisfaction score of 82 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
32%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
11%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Purina Mills Customer Satisfaction
Purina Mills's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Female customers.
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Ranked Purina Mills Customer Satisfaction the Highest
Ranked Purina Mills Customer Satisfaction the Lowest
Purina Mills Customer Satisfaction Score by Gender
Male customers rated Purina Mills's Customer Satisfaction score 25 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Purina Mills.
100 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
75 / 100
FemaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
Purina Mills Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Purina Mills' Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Purina Mills.
100 / 100
Very Satisfied
83%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Purina Mills Customer Satisfaction Score by Age
Purina Mills's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Purina Mills.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Purina Mills Customer Satisfaction Score by Usage
Purina Mills's Customer Satisfaction score was rated 100 points by customers who have used Purina Mills's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.
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Purina Mills Customer Service
3.9/5
Purina Mills has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Purina Mills's Customer Service
Address
100 Danforth Drive, Gray Summit, MO 63039
Website
http://www.purinamills.com/
Phone Number
18002278941
Quick Insights into Purina Mills Customer Service
Purina Mills's Customer Service score was rated highest by customers who have used Purina Mills's products/services for Over 10 Years, and rated lowest by customers who have used Purina Mills's products/services for 5 to 10 Years.
Sign Up to unlock insights into how customers have ranked Purina Mills' Customer Service score.
Ranked Purina Mills Customer Service the Highest
Ranked Purina Mills Customer Service the Lowest
Purina Mills Customer Service Score by Gender
Purina Mills's Customer Service score was rated 3.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Purina Mills.
Male
3.5/5
Female
3.5/5
Purina Mills Customer Service Score by Ethnicity
Purina Mills's Customer Service score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Purina Mills.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Purina Mills Customer Service Score by Age
Purina Mills's Customer Service score was rated 3.6 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Purina Mills.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
Purina Mills Customer Service Score by Usage
Purina Mills's Customer Service score was rated the highest by customers who have used Purina Mills's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Purina Mills as an Employer
4.3/5
Purina Mills has a 4.3/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Purina Mills scored a 42 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Purina Mills would recommend the brand to a friend. ENPS measures how likely Purina Mills employees would recommend working at Purina Mills to a friend.
Net Promoter Score
42
NPS Score
| 61% | Promoters |
|---|---|
| 20% | Passive |
| 19% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
