

rag & bone is an American fashion brand selling clothing, shoes, and accesories.
rag & bone's Net Promoter Score (NPS) is a 26 with 55% Promoters, 16% Passives, and 29% Detractors. Net Promoter Score tracks whether rag & bone's customers would recommend using the product based on a scale of -100 to 100.
| 55% | Promoters |
|---|---|
| 16% | Passives |
| 29% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2023 22 | Sep 2023 | 22 |
Oct 2023 21 | Oct 2023 | 21 |
Nov 2023 21 | Nov 2023 | 21 |
Dec 2023 24 | Dec 2023 | 24 |
Feb 2024 22 | Feb 2024 | 22 |
Mar 2024 25 | Mar 2024 | 25 |
Apr 2024 28 | Apr 2024 | 28 |
May 2024 26 | May 2024 | 26 |
Sep 2024 25 | Sep 2024 | 25 |
Nov 2024 27 | Nov 2024 | 27 |
Dec 2024 27 | Dec 2024 | 27 |
Jul 2025 27 | Jul 2025 | 27 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated rag & bone's NPS 18 points higher than Male customers.
rag & bone's NPS was rated 10 by Male customers on Comparably.
rag & bone's NPS was rated 28 by Female customers on Comparably.
rag & bone's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 21 | Caucasian | 21 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
rag & bone's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
rag & bone's NPS was rated the highest by customers who have used rag & bone's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 49 | 1 to 2 Years | 49 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years -34 | Over 10 Years | -34 |
Out of the 4 rag & bone customer reviews 2 were positive and 2 were constructive. rag & bone customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of rag & bone users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated rag & bone's Customer Loyalty score 1% higher than Male customers.
rag & bone's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
rag & bone's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
36-40 100% | 36-40 | 100% |
41-45 70% | 41-45 | 70% |
46-50 78% | 46-50 | 78% |
51-55 78% | 51-55 | 78% |
rag & bone's Customer Loyalty score was rated the highest by customers who have used rag & bone's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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rag & bone's Customer Loyalty score was rated the highest by Fashion and Beauty industry customers, and the lowest by Architecture and Planning industry customers.
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rag & bone has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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rag & bone’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated rag & bone's product the highest. Reviewers from the Architecture and Planning industry rated rag & bone the lowest at 3.8.
rag & bone's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 46-50.
Female customers rated rag & bone's Product Quality score 0.3 stars higher than Male customers.
rag & bone's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
rag & bone's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
26-30 4.3 | 26-30 | 4.3 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.6 | 41-45 | 4.6 |
46-50 2.6 | 46-50 | 2.6 |
51-55 3.2 | 51-55 | 3.2 |
rag & bone's Product Quality score was rated the highest by customers who have used rag & bone's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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rag & bone's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Architecture and Planning industry customers.
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rag & bone has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from rag & bone.
rag & bone's ROI score was rated highest by customers ages 41-45, and rated lowest by customers ages 46-50.
Female customers rated rag & bone's ROI score 0.8 stars higher than Male customers.
rag & bone's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
rag & bone's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
26-30 4 | 26-30 | 4 |
36-40 3.5 | 36-40 | 3.5 |
41-45 4.5 | 41-45 | 4.5 |
46-50 3.1 | 46-50 | 3.1 |
51-55 4 | 51-55 | 4 |
rag & bone's ROI score was rated the highest by customers who have used rag & bone's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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rag & bone's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Fashion and Beauty industry customers.
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rag & bone has an overall Customer Satisfaction score of 69 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
rag & bone's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers ages 51-55.
Female customers rated rag & bone's Customer Satisfaction score 26 points higher than Male customers.
Very Satisfied | 45% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Very Satisfied | 46% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 18% |
rag & bone's Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.
rag & bone's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 67% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 51-55 | 33% |
rag & bone's Customer Satisfaction score was rated the highest by customers who have used rag & bone's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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rag & bone's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Fashion and Beauty industry customers.
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}rag & bone has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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425 W 13th Street, 3rd Floor, New York City, NY
http://www.rag-bone.com
212-278-8214
rag & bone's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers ages 46-50.
Female customers rated rag & bone's Customer Service score 0.6 stars higher than Male customers.
rag & bone's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
rag & bone's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.6 | 26-30 | 3.6 |
36-40 2.7 | 36-40 | 2.7 |
41-45 4.8 | 41-45 | 4.8 |
46-50 1.6 | 46-50 | 1.6 |
51-55 2.9 | 51-55 | 2.9 |
rag & bone's Customer Service score was rated the highest by customers who have used rag & bone's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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rag & bone's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Fashion and Beauty industry customers.
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rag & bone has a 2.9/5 stars for its overall company culture rated by their employees

rag & bone scored a 26 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of rag & bone would recommend the brand to a friend. ENPS measures how likely rag & bone employees would recommend working at rag & bone to a friend.
| 55% | Promoters |
|---|---|
| 16% | Passive |
| 29% | Detractors |
| 53% | Promoters |
|---|---|
| 12% | Passive |
| 35% | Detractors |