rag & bone NPS & Customer Reviews | Comparably
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rag & bone
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About rag & bone's Brand

rag & bone is an American fashion brand selling clothing, shoes, and accesories.

Brand at a Glance

71%
Customer Loyalty
3.7/5
Product Quality
3.7/5
Pricing
3.4/5
Customer Service

rag & bone NPS

rag & bone's Net Promoter Score (NPS) is a 26 with 55% Promoters, 16% Passives, and 29% Detractors. Net Promoter Score tracks whether rag & bone's customers would recommend using the product based on a scale of -100 to 100.

rag & bone Overall NPS

26
NPS
55%Promoters
16%Passives
29%Detractors
rag & bone Overall NPS

rag & bone NPS Trend

-100
-50
0
50
100
Sep 2023
22
Sep 202322
Oct 2023
21
Oct 202321
Nov 2023
21
Nov 202321
Dec 2023
24
Dec 202324
Feb 2024
22
Feb 202422
Mar 2024
25
Mar 202425
Apr 2024
28
Apr 202428
May 2024
26
May 202426
Sep 2024
25
Sep 202425
Nov 2024
27
Nov 202427
Dec 2024
27
Dec 202427
Jul 2025
27
Jul 202527

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

rag & bone NPS by Gender

Female customers rated rag & bone's NPS 18 points higher than Male customers.

Male

10

rag & bone's NPS was rated 10 by Male customers on Comparably.

50%
Promoters
10%
Passives
40%
Detractors

Female

28

rag & bone's NPS was rated 28 by Female customers on Comparably.

57%
Promoters
14%
Passives
29%
Detractors

rag & bone NPS by Ethnicity

rag & bone's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
21
Caucasian21
Asian or Pacific Islander
34
Asian or Pacific Islander34

rag & bone NPS by Age

rag & bone's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

0
20
40
60
80
100
Promoters
67%
Passives
33%
Detractors
0%
26-3067%33%0%
Promoters
50%
Passives
0%
Detractors
50%
36-4050%0%50%
Promoters
67%
Passives
33%
Detractors
0%
41-4567%33%0%
Promoters
25%
Passives
0%
Detractors
75%
46-5025%0%75%
Promoters
50%
Passives
0%
Detractors
50%
51-5550%0%50%

rag & bone NPS by Usage

rag & bone's NPS was rated the highest by customers who have used rag & bone's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
0
Less than 1 Year0
1 to 2 Years
49
1 to 2 Years49
2 to 5 Years
0
2 to 5 Years0
5 to 10 Years
34
5 to 10 Years34
Over 10 Years
-34
Over 10 Years-34

rag & bone Customer Reviews

Out of the 4 rag & bone customer reviews 2 were positive and 2 were constructive. rag & bone customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
work on better returns and customer service
What do you value most about this brand?
The bonds built between employees and customers.
What do you value most about this brand?
Quality, authentic, current, classic with a twist
What can this brand most improve?
Hire competent and consciousness customer service staff.

rag & bone Customer Loyalty

71%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

71% of rag & bone users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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71
71%
29
29%
rag & bone Customer Loyalty

rag & bone Customer Loyalty Score by Gender

Female customers rated rag & bone's Customer Loyalty score 1% higher than Male customers.

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Male
73%
Yes
Female
74%
Yes

rag & bone Customer Loyalty Score by Ethnicity

rag & bone's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

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74
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander

rag & bone Customer Loyalty Score by Age

rag & bone's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.

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0
20%
40%
60%
80%
100%
26-30
70%
26-3070%
36-40
100%
36-40100%
41-45
70%
41-4570%
46-50
78%
46-5078%
51-55
78%
51-5578%

rag & bone Customer Loyalty Score by Usage

rag & bone's Customer Loyalty score was rated the highest by customers who have used rag & bone's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
33%
1 to 2 Years
70%
2 to 5 Years
85%
5 to 10 Years
85%
Over 10 Years
100%

rag & bone Customer Loyalty Score by Industry

rag & bone's Customer Loyalty score was rated the highest by Fashion and Beauty industry customers, and the lowest by Architecture and Planning industry customers.

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Fashion and Beauty
78%
Architecture and Planning
70%

rag & bone Product Quality

3.7/5

rag & bone has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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rag & bone Product Information

rag & bone’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated rag & bone's product the highest. Reviewers from the Architecture and Planning industry rated rag & bone the lowest at 3.8.

Website
http://www.rag-bone.com
Company Size
501-1,000 Employees

Industry

Fashion and Beauty
Ecommerce and Marketplaces

Quick Insights into rag & bone Product Quality

rag & bone's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 46-50.

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Ranked rag & bone Product Quality the Highest

41-45
4.6
Asian or Pacific Islander
4.6
1 to 2 Years
4.2

Ranked rag & bone Product Quality the Lowest

Male
3.8
Less than 1 Year
3.4
46-50
2.6

rag & bone Product Quality Score by Gender

Female customers rated rag & bone's Product Quality score 0.3 stars higher than Male customers.

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Male

3.8/5

Female

4.1/5

rag & bone Product Quality Score by Ethnicity

rag & bone's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of rag & bone.
0
1
2
3
4
5
Caucasian
3.8
Caucasian3.8
Asian or Pacific Islander
4.6
Asian or Pacific Islander4.6

rag & bone Product Quality Score by Age

rag & bone's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
26-30
4.3
26-304.3
36-40
3.9
36-403.9
41-45
4.6
41-454.6
46-50
2.6
46-502.6
51-55
3.2
51-553.2

rag & bone Product Quality Score by Usage

rag & bone's Product Quality score was rated the highest by customers who have used rag & bone's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.4
1 to 2 Years
4.2
2 to 5 Years
3.6
5 to 10 Years
4.2
Over 10 Years
3.5

rag & bone Product Quality Score by Industry

rag & bone's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Architecture and Planning industry customers.

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Fashion and Beauty
3.9
Architecture and Planning
3.8

rag & bone Pricing

rag & bone ROI & Value For Money

3.7/5

rag & bone has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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rag & bone Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from rag & bone.

Quick Insights into rag & bone ROI

rag & bone's ROI score was rated highest by customers ages 41-45, and rated lowest by customers ages 46-50.

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Ranked rag & bone ROI the Highest

41-45
4.5
Asian or Pacific Islander
4.3
Over 10 Years
4.3

Ranked rag & bone ROI the Lowest

2 to 5 Years
3.3
Male
3.3
46-50
3.1

rag & bone ROI Score by Gender

Female customers rated rag & bone's ROI score 0.8 stars higher than Male customers.

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Male

3.3/5

Female

4.1/5

rag & bone ROI Score by Ethnicity

rag & bone's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of rag & bone.
0
1
2
3
4
5
Caucasian
3.9
Caucasian3.9
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3

rag & bone ROI Score by Age

rag & bone's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
26-30
4
26-304
36-40
3.5
36-403.5
41-45
4.5
41-454.5
46-50
3.1
46-503.1
51-55
4
51-554

rag & bone ROI Score by Usage

rag & bone's ROI score was rated the highest by customers who have used rag & bone's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
3.5
1 to 2 Years
4.1
2 to 5 Years
3.3
5 to 10 Years
4
Over 10 Years
4.3

rag & bone ROI Score by Industry

rag & bone's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Fashion and Beauty industry customers.

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Fashion and Beauty
4
Architecture and Planning
4.1

rag & bone Customer Satisfaction (CSAT)

rag & bone Customer Satisfaction (CSAT) Score

69 / 100

rag & bone has an overall Customer Satisfaction score of 69 rated by its users and customers.

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Very Satisfied44%
Satisfied25%
Neither Satisfied nor Dissatisfied12%
Dissatisfied0%
Very Dissatisfied19%
Very Satisfied
44%
Satisfied
25%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
19%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into rag & bone Customer Satisfaction

rag & bone's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers ages 51-55.

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Ranked rag & bone Customer Satisfaction the Highest

41-45
100%
Architecture and Planning
100%
1 to 2 Years
83%

Ranked rag & bone Customer Satisfaction the Lowest

Fashion and Beauty
67%
Male
56%
51-55
33%

rag & bone Customer Satisfaction Score by Gender

Female customers rated rag & bone's Customer Satisfaction score 26 points higher than Male customers.

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56 / 100
Male
Very Satisfied
45%
Satisfied
11%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
33%
82 / 100
Female
Very Satisfied
46%
Satisfied
36%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
18%

rag & bone Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

rag & bone's Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.

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62 / 100
Very Satisfied54%
Satisfied8%
Neither Satisfied nor Dissatisfied7%
Dissatisfied0%
Very Dissatisfied31%
Very Satisfied
54%
Satisfied
8%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
31%

rag & bone Customer Satisfaction Score by Age

rag & bone's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

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0
20
40
60
80
100
26-30 CSAT Score
67%
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
26-3067%
36-40 CSAT Score
50%
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
36-4050%
41-45 CSAT Score
100%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
41-45100%
51-55 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
51-5533%

rag & bone Customer Satisfaction Score by Usage

rag & bone's Customer Satisfaction score was rated the highest by customers who have used rag & bone's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
83
2 to 5 Years
75
5 to 10 Years
67

rag & bone Customer Satisfaction Score by Industry

rag & bone's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Fashion and Beauty industry customers.

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Fashion and Beauty
67
Architecture and Planning
100

rag & bone Customer Service

3.4/5

rag & bone has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About rag & bone's Customer Service

Address

425 W 13th Street, 3rd Floor, New York City, NY


Website

http://www.rag-bone.com


Phone Number

212-278-8214

Quick Insights into rag & bone Customer Service

rag & bone's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers ages 46-50.

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Ranked rag & bone Customer Service the Highest

41-45
4.8
Architecture and Planning
3.8
Female
3.5

Ranked rag & bone Customer Service the Lowest

Male
2.9
Over 10 Years
2
46-50
1.6

rag & bone Customer Service Score by Gender

Female customers rated rag & bone's Customer Service score 0.6 stars higher than Male customers.

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Male

2.9/5

Female

3.5/5

rag & bone Customer Service Score by Ethnicity

rag & bone's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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0
20
40
60
80
100
Caucasian
3.3
Caucasian3.3
Asian or Pacific Islander
3.1
Asian or Pacific Islander3.1

rag & bone Customer Service Score by Age

rag & bone's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

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0
20
40
60
80
100
26-30
3.6
26-303.6
36-40
2.7
36-402.7
41-45
4.8
41-454.8
46-50
1.6
46-501.6
51-55
2.9
51-552.9

rag & bone Customer Service Score by Usage

rag & bone's Customer Service score was rated the highest by customers who have used rag & bone's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.5
1 to 2 Years
3.4
2 to 5 Years
3
5 to 10 Years
3.4
Over 10 Years
2

rag & bone Customer Service Score by Industry

rag & bone's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Fashion and Beauty industry customers.

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Fashion and Beauty
3.5
Architecture and Planning
3.8

rag & bone as an Employer

2.9/5

rag & bone has a 2.9/5 stars for its overall company culture rated by their employees

  rag & bone CEO
top
25%
CEO of rag & bone

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

rag & bone scored a 26 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of rag & bone would recommend the brand to a friend. ENPS measures how likely rag & bone employees would recommend working at rag & bone to a friend.

Net Promoter Score

26
NPS Score
55%Promoters
16%Passive
29%Detractors

Employee Net Promoter Score

18
eNPS Score
53%Promoters
12%Passive
35%Detractors

Global Ranking Snapshot

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5
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6
Nike  Nike CEO
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7
Target  Target CEO
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