-39
NPS
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Rainbow Shops
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About Rainbow Shops' Brand
Moderately priced American retail apparel chain comprising several lifestyle brands primarily targeting teens and young women.
Brand at a Glance
74%
Customer Loyalty
2.6/5
Product Quality
2.7/5
Pricing
2.3/5
Customer Service
Rainbow Shops NPS
Rainbow Shops's Net Promoter Score (NPS) is a -39 with 27% Promoters, 7% Passives, and 66% Detractors. Net Promoter Score tracks whether Rainbow Shops's customers would recommend using the product based on a scale of -100 to 100.
Rainbow Shops Overall NPS
| 27% | Promoters |
|---|---|
| 7% | Passives |
| 66% | Detractors |
Rainbow Shops NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 -38 | Mar 2024 | -38 |
May 2024 -40 | May 2024 | -40 |
Jul 2024 -41 | Jul 2024 | -41 |
Aug 2024 -39 | Aug 2024 | -39 |
Sep 2024 -36 | Sep 2024 | -36 |
Oct 2024 -38 | Oct 2024 | -38 |
Jan 2025 -36 | Jan 2025 | -36 |
Feb 2025 -36 | Feb 2025 | -36 |
Jul 2025 -38 | Jul 2025 | -38 |
Aug 2025 -38 | Aug 2025 | -38 |
Sep 2025 -38 | Sep 2025 | -38 |
Oct 2025 -40 | Oct 2025 | -40 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rainbow Shops NPS by Gender
Rainbow Shops's NPS was rated -56 by Female customers on Comparably.
Female
-56
Rainbow Shops's NPS was rated -56 by Female customers on Comparably.
19%
Promoters
6%
Passives
75%
Detractors
Male
N/A
Rainbow Shops's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Rainbow Shops NPS by Ethnicity
Rainbow Shops's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
African American/Black -63 | African American/Black | -63 |
Other -60 | Other | -60 |
Rainbow Shops NPS by Age
Rainbow Shops's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Rainbow Shops NPS by Usage
Rainbow Shops's NPS was rated the highest by customers who have used Rainbow Shops's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -51 | 5 to 10 Years | -51 |
Over 10 Years -68 | Over 10 Years | -68 |
Rainbow Shops Customer Reviews
Out of the 4 Rainbow Shops customer reviews 2 were positive and 2 were constructive. Rainbow Shops customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Rainbow Shops Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Rainbow Shops users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Rainbow Shops Customer Loyalty Score by Gender
Rainbow Shops's Customer Loyalty score was rated 69 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Rainbow Shops.
Female
69%
Yes
Male
N/A
Yes
Rainbow Shops Customer Loyalty Score by Ethnicity
Rainbow Shops's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Rainbow Shops.
55
out of 100
Caucasian
72
out of 100
African American/Black
64
out of 100
Other
Rainbow Shops Customer Loyalty Score by Age
Rainbow Shops's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Rainbow Shops.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 82% | 26-30 | 82% |
31-35 64% | 31-35 | 64% |
46-50 55% | 46-50 | 55% |
Rainbow Shops Customer Loyalty Score by Usage
Rainbow Shops's Customer Loyalty score was rated the highest by customers who have used Rainbow Shops's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Rainbow Shops Customer Loyalty Score by Industry
Rainbow Shops's Customer Loyalty score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Rainbow Shops Product Quality
2.6/5
Rainbow Shops has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Rainbow Shops Product Information
Rainbow Shops’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Rainbow Shops's product the highest. Reviewers from the Accounting industry rated Rainbow Shops the lowest at 1.5.
- Website
- https://www.rainbowshops.com
- Company Size
- 1-10 Employees
Quick Insights into Rainbow Shops Product Quality
Rainbow Shops's Product Quality score was rated highest by customers who have used Rainbow Shops's products/services for 2 to 5 Years, and rated lowest by customers from the Accounting industry.
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Ranked Rainbow Shops Product Quality the Highest
Ranked Rainbow Shops Product Quality the Lowest
Rainbow Shops Product Quality Score by Gender
Rainbow Shops's Product Quality score was rated 2 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Rainbow Shops.
Female
2/5
Male
N/A
Rainbow Shops Product Quality Score by Ethnicity
Rainbow Shops's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Rainbow Shops.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
African American/Black 1.9 | African American/Black | 1.9 |
Other 2.3 | Other | 2.3 |
Rainbow Shops Product Quality Score by Age
Rainbow Shops's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Rainbow Shops.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2 | 26-30 | 2 |
31-35 2.2 | 31-35 | 2.2 |
46-50 2.1 | 46-50 | 2.1 |
Rainbow Shops Product Quality Score by Usage
Rainbow Shops's Product Quality score was rated the highest by customers who have used Rainbow Shops's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Rainbow Shops Product Quality Score by Industry
Rainbow Shops's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Rainbow Shops Pricing
Rainbow Shops ROI & Value For Money
2.7/5
Rainbow Shops has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Rainbow Shops' overall ROI score rated by its users and customers.
Rainbow Shops Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Accounting industry think that they had the lowest ROI from Rainbow Shops.
Quick Insights into Rainbow Shops ROI
Rainbow Shops's ROI score was rated highest by customers who have used Rainbow Shops's products/services for 2 to 5 Years, and rated lowest by customers from the Fashion and Beauty industry.
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Ranked Rainbow Shops ROI the Highest
Ranked Rainbow Shops ROI the Lowest
Rainbow Shops ROI Score by Gender
Rainbow Shops's ROI score was rated 2.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Rainbow Shops.
Female
2.5/5
Male
N/A
Rainbow Shops ROI Score by Ethnicity
Rainbow Shops's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Rainbow Shops.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 2.3 | African American/Black | 2.3 |
Other 2.9 | Other | 2.9 |
Rainbow Shops ROI Score by Age
Rainbow Shops's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Rainbow Shops.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.4 | 26-30 | 2.4 |
31-35 3.2 | 31-35 | 3.2 |
46-50 2.9 | 46-50 | 2.9 |
Rainbow Shops ROI Score by Usage
Rainbow Shops's ROI score was rated the highest by customers who have used Rainbow Shops's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Rainbow Shops ROI Score by Industry
Rainbow Shops's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Fashion and Beauty industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Rainbow Shops Customer Satisfaction (CSAT)
Rainbow Shops Customer Satisfaction (CSAT) Score
44 / 100
Rainbow Shops has an overall Customer Satisfaction score of 44 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
15%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
4%
Very Dissatisfied
39%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Rainbow Shops Customer Satisfaction
Rainbow Shops's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by customers from the Accounting industry.
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Ranked Rainbow Shops Customer Satisfaction the Highest
Ranked Rainbow Shops Customer Satisfaction the Lowest
Rainbow Shops Customer Satisfaction Score by Gender
Rainbow Shops's Customer Satisfaction score was rated 27 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Rainbow Shops.
27 / 100
FemaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 3% | |
Very Dissatisfied | 58% |
Rainbow Shops Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Rainbow Shops' Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Rainbow Shops.
50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to African American/Black
Rainbow Shops' Customer Satisfaction (CSAT) score was rated 26% according to African American/Black users and customers.
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26 / 100
Very Satisfied
13%
Satisfied
13%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
7%
Very Dissatisfied
54%
Rainbow Shops Customer Satisfaction Score by Age
Rainbow Shops's Customer Satisfaction score was rated 17 points by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Rainbow Shops.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 17% |
Rainbow Shops Customer Satisfaction Score by Usage
Rainbow Shops's Customer Satisfaction score was rated the highest by customers who have used Rainbow Shops's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Rainbow Shops Customer Satisfaction Score by Industry
Rainbow Shops's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Rainbow Shops Customer Service
2.3/5
Rainbow Shops has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Rainbow Shops' overall Customer Service score rated by its users and customers.
About Rainbow Shops's Customer Service
Address
Brooklyn, NY
Website
https://www.rainbowshops.com
Quick Insights into Rainbow Shops Customer Service
Rainbow Shops's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Retail industry.
Sign Up to unlock insights into how customers have ranked Rainbow Shops' Customer Service score.
Ranked Rainbow Shops Customer Service the Highest
Ranked Rainbow Shops Customer Service the Lowest
Rainbow Shops Customer Service Score by Gender
Rainbow Shops's Customer Service score was rated 1.7 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Rainbow Shops.
Female
1.7/5
Male
N/A
Rainbow Shops Customer Service Score by Ethnicity
Rainbow Shops's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Rainbow Shops.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 1.6 | African American/Black | 1.6 |
Other 1.8 | Other | 1.8 |
Rainbow Shops Customer Service Score by Age
Rainbow Shops's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Rainbow Shops.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 2.1 | 26-30 | 2.1 |
31-35 3 | 31-35 | 3 |
46-50 1.5 | 46-50 | 1.5 |
Rainbow Shops Customer Service Score by Usage
Rainbow Shops's Customer Service score was rated the highest by customers who have used Rainbow Shops's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Rainbow Shops Customer Service Score by Industry
Rainbow Shops's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Rainbow Shops as an Employer
Consumer vs. Employees
Rainbow Shops scored a -39 for Net Promoter Score and a -61 for Employee Net Promoter Score. NPS gauges how likely a customer of Rainbow Shops would recommend the brand to a friend. ENPS measures how likely Rainbow Shops employees would recommend working at Rainbow Shops to a friend.
Net Promoter Score
-39
NPS Score
| 27% | Promoters |
|---|---|
| 7% | Passive |
| 66% | Detractors |
Employee Net Promoter Score
-61
eNPS Score
| 15% | Promoters |
|---|---|
| 9% | Passive |
| 76% | Detractors |
