

The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices.
Rainforest Alliance's Net Promoter Score (NPS) is a -1 with 37% Promoters, 25% Passives, and 38% Detractors. Net Promoter Score tracks whether Rainforest Alliance's customers would recommend using the product based on a scale of -100 to 100.
| 37% | Promoters |
|---|---|
| 25% | Passives |
| 38% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2022 0 | Apr 2022 | 0 |
May 2022 -50 | May 2022 | -50 |
Sep 2022 0 | Sep 2022 | 0 |
Oct 2022 -25 | Oct 2022 | -25 |
Jul 2023 -20 | Jul 2023 | -20 |
Sep 2023 0 | Sep 2023 | 0 |
Mar 2024 -15 | Mar 2024 | -15 |
Jul 2024 0 | Jul 2024 | 0 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Rainforest Alliance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Rainforest Alliance has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Rainforest Alliance’s product quality score is a 3.9 out of 5 as rated by its users and customers.
Rainforest Alliance has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Rainforest Alliance has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Rainforest Alliance has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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233 Broadway, 28th Floor, New York City, NY
http://www.rainforest-alliance.org/
Rainforest Alliance has a 3.3/5 stars for its overall company culture rated by their employees

Rainforest Alliance scored a -1 for Net Promoter Score and a -83 for Employee Net Promoter Score. NPS gauges how likely a customer of Rainforest Alliance would recommend the brand to a friend. ENPS measures how likely Rainforest Alliance employees would recommend working at Rainforest Alliance to a friend.
| 37% | Promoters |
|---|---|
| 25% | Passive |
| 38% | Detractors |
| 0% | Promoters |
|---|---|
| 17% | Passive |
| 83% | Detractors |