Rainforest Alliance NPS & Customer Reviews | Comparably
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Rainforest Alliance
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About Rainforest Alliance's Brand

The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices.

Brand at a Glance

85%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service

Rainforest Alliance NPS

Rainforest Alliance's Net Promoter Score (NPS) is a -1 with 37% Promoters, 25% Passives, and 38% Detractors. Net Promoter Score tracks whether Rainforest Alliance's customers would recommend using the product based on a scale of -100 to 100.

Rainforest Alliance Overall NPS

-1
NPS
37%Promoters
25%Passives
38%Detractors
Rainforest Alliance Overall NPS

Rainforest Alliance NPS Trend

-100
-50
0
50
100
Apr 2022
0
Apr 20220
May 2022
-50
May 2022-50
Sep 2022
0
Sep 20220
Oct 2022
-25
Oct 2022-25
Jul 2023
-20
Jul 2023-20
Sep 2023
0
Sep 20230
Mar 2024
-15
Mar 2024-15
Jul 2024
0
Jul 20240

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Rainforest Alliance Customer Loyalty

85%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

85% of Rainforest Alliance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

85
85%
15
15%
Rainforest Alliance Customer Loyalty

Rainforest Alliance Product Quality

3.9/5

Rainforest Alliance has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Rainforest Alliance Product Information

Rainforest Alliance’s product quality score is a 3.9 out of 5 as rated by its users and customers.

Website
http://www.rainforest-alliance.org/
Company Size
501-1,000 Employees

Industry

Tech

Rainforest Alliance Pricing

Rainforest Alliance ROI & Value For Money

3.8/5

Rainforest Alliance has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Rainforest Alliance Customer Satisfaction (CSAT)

Rainforest Alliance Customer Satisfaction (CSAT) Score

80 / 100

Rainforest Alliance has an overall Customer Satisfaction score of 80 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied40%
Satisfied40%
Neither Satisfied nor Dissatisfied20%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Rainforest Alliance Customer Service

3.8/5

Rainforest Alliance has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Rainforest Alliance's Customer Service

Address

233 Broadway, 28th Floor, New York City, NY


Website

http://www.rainforest-alliance.org/

Rainforest Alliance as an Employer

3.3/5

Rainforest Alliance has a 3.3/5 stars for its overall company culture rated by their employees

  Rainforest Alliance CEO
top
30%
CEO of Rainforest Alliance

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Rainforest Alliance scored a -1 for Net Promoter Score and a -83 for Employee Net Promoter Score. NPS gauges how likely a customer of Rainforest Alliance would recommend the brand to a friend. ENPS measures how likely Rainforest Alliance employees would recommend working at Rainforest Alliance to a friend.

Net Promoter Score

-1
NPS Score
37%Promoters
25%Passive
38%Detractors

Employee Net Promoter Score

-83
eNPS Score
0%Promoters
17%Passive
83%Detractors

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