66
NPS
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RAND Corporation
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About RAND Corporation's Brand
RAND Corporation is a non-profit organization that provides objective research and public policy analysis services.
Brand at a Glance
87%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
4/5
Customer Service
RAND Corporation NPS
RAND Corporation's Net Promoter Score (NPS) is a 66 with 83% Promoters, 0% Passives, and 17% Detractors. Net Promoter Score tracks whether RAND Corporation's customers would recommend using the product based on a scale of -100 to 100.
RAND Corporation Overall NPS
| 83% | Promoters |
|---|---|
| 0% | Passives |
| 17% | Detractors |
RAND Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2020 100 | Nov 2020 | 100 |
Jul 2021 100 | Jul 2021 | 100 |
Oct 2022 100 | Oct 2022 | 100 |
Nov 2022 100 | Nov 2022 | 100 |
Mar 2023 100 | Mar 2023 | 100 |
Jan 2025 67 | Jan 2025 | 67 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
RAND Corporation Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of RAND Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
RAND Corporation Product Quality
3.9/5
RAND Corporation has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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RAND Corporation Product Information
RAND Corporation’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://www.rand.org/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Consumer Services
RAND Corporation Pricing
RAND Corporation ROI & Value For Money
3.7/5
RAND Corporation has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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RAND Corporation Customer Satisfaction (CSAT)
RAND Corporation Customer Satisfaction (CSAT) Score
80 / 100
RAND Corporation has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
RAND Corporation Customer Service
4/5
RAND Corporation has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About RAND Corporation's Customer Service
Address
Santa Monica, CA
Website
http://www.rand.org/
Phone Number
(310) 393-0411
RAND Corporation as an Employer
3.8/5
RAND Corporation has a 3.8/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
RAND Corporation scored a 66 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of RAND Corporation would recommend the brand to a friend. ENPS measures how likely RAND Corporation employees would recommend working at RAND Corporation to a friend.
Net Promoter Score
66
NPS Score
| 83% | Promoters |
|---|---|
| 0% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
3
eNPS Score
| 45% | Promoters |
|---|---|
| 13% | Passive |
| 42% | Detractors |
