Rappi NPS & Customer Reviews | Comparably
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Rappi
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About Rappi's Brand

Provider of on-demand delivery services that connects consumers with local stores. The company designs and develops an application where users can shop for food items and groceries online and can get them delivered to their homes. It also offers delivery of food from restaurants for lunch and dinner.

Brand at a Glance

73%
Customer Loyalty
3.6/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service

Rappi NPS

Rappi's Net Promoter Score (NPS) is a 22 with 44% Promoters, 34% Passives, and 22% Detractors. Net Promoter Score tracks whether Rappi's customers would recommend using the product based on a scale of -100 to 100.

Rappi Overall NPS

22
NPS
44%Promoters
34%Passives
22%Detractors
Rappi Overall NPS

Rappi NPS Trend

-100
-50
0
50
100
Apr 2023
23
Apr 202323
May 2023
23
May 202323
Jul 2023
23
Jul 202323
Aug 2023
24
Aug 202324
Oct 2023
26
Oct 202326
Nov 2023
25
Nov 202325
Dec 2023
21
Dec 202321
Feb 2024
21
Feb 202421
Apr 2024
19
Apr 202419
May 2024
23
May 202423
Nov 2024
20
Nov 202420
Dec 2024
21
Dec 202421

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Rappi NPS by Gender

Male customers rated Rappi's NPS 10 points higher than Female customers.

Male

10

Rappi's NPS was rated 10 by Male customers on Comparably.

40%
Promoters
30%
Passives
30%
Detractors

Female

0

Rappi's NPS was rated by Female customers on Comparably.

18%
Promoters
64%
Passives
18%
Detractors

Rappi NPS by Ethnicity

Rappi's NPS was rated 5 points by Hispanic or Latino customers on Comparably.

-100
-50
0
50
100
Hispanic or Latino
5
Hispanic or Latino5

Rappi NPS by Age

Rappi's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

0
20
40
60
80
100
Promoters
24%
Passives
38%
Detractors
38%
18-2524%38%38%
Promoters
50%
Passives
33%
Detractors
17%
26-3050%33%17%
Promoters
0%
Passives
100%
Detractors
0%
36-400%100%0%

Rappi NPS by Usage

Rappi's NPS was rated the highest by customers who have used Rappi's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

-100
-50
0
50
100
Less than 1 Year
0
Less than 1 Year0
1 to 2 Years
-29
1 to 2 Years-29
2 to 5 Years
36
2 to 5 Years36

Rappi Customer Reviews

Out of the 5 Rappi customer reviews 4 were positive and 1 was constructive. Rappi customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
customer service & packaging. a lot of restaurants lower their standards due to high comission
What do you value most about this brand?
Easy to use and convenient
What do you value most about this brand?
its fast and has everything i need
What do you value most about this brand?
LOVE THE PRODUCTS THAT THEY OFFER
What do you value most about this brand?
A bit pricy vs the value offer

Rappi Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of Rappi users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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73
73%
27
27%
Rappi Customer Loyalty

Rappi Customer Loyalty Score by Gender

Male customers rated Rappi's Customer Loyalty score 6% higher than Female customers.

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Male
73%
Yes
Female
67%
Yes

Rappi Customer Loyalty Score by Ethnicity

Rappi's Customer Loyalty score was rated 74% by Hispanic or Latino customers on Comparably.

% who answered "Yes"

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74
out of 100
Hispanic or Latino

Rappi Customer Loyalty Score by Age

Rappi's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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0
20%
40%
60%
80%
100%
18-25
55%
18-2555%
26-30
85%
26-3085%
36-40
100%
36-40100%

Rappi Customer Loyalty Score by Usage

Rappi's Customer Loyalty score was rated the highest by customers who have used Rappi's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
64%
1 to 2 Years
61%
2 to 5 Years
78%

Rappi Customer Loyalty Score by Industry

Rappi's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.

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Tech
75%
Business and Consumer Services
78%

Rappi Product Quality

3.6/5

Rappi has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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Rappi Product Information

Rappi’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Rappi's product the highest. Reviewers from the Business and Consumer Services industry rated Rappi the lowest at 3.1.

Website
www.rappi.com
Company Size
201-500 Employees

Quick Insights into Rappi Product Quality

Rappi's Product Quality score was rated highest by customers who have used Rappi's products/services for 2 to 5 Years, and rated lowest by customers from the Business and Consumer Services industry.

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Ranked Rappi Product Quality the Highest

2 to 5 Years
4.2
36-40
4
Hispanic or Latino
3.8

Ranked Rappi Product Quality the Lowest

Female
3.5
1 to 2 Years
3.1
Business and Consumer Services
3.1

Rappi Product Quality Score by Gender

Male customers rated Rappi's Product Quality score 0.1 stars higher than Female customers.

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Male

3.6/5

Female

3.5/5

Rappi Product Quality Score by Ethnicity

Rappi's Product Quality score was rated 3.8 stars by Hispanic or Latino customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Rappi.
0
1
2
3
4
5
Hispanic or Latino
3.8
Hispanic or Latino3.8

Rappi Product Quality Score by Age

Rappi's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
3.5
18-253.5
26-30
3.8
26-303.8
36-40
4
36-404

Rappi Product Quality Score by Usage

Rappi's Product Quality score was rated the highest by customers who have used Rappi's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
3.2
1 to 2 Years
3.1
2 to 5 Years
4.2

Rappi Product Quality Score by Industry

Rappi's Product Quality score was rated the highest by Tech industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
3.8
Business and Consumer Services
3.1

Rappi Pricing

Rappi ROI & Value For Money

3.7/5

Rappi has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Rappi Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Rappi.

Quick Insights into Rappi ROI

Rappi's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers from the Business and Consumer Services industry.

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Ranked Rappi ROI the Highest

Tech
4.1
36-40
4
Female
3.8

Ranked Rappi ROI the Lowest

Less than 1 Year
3.4
Male
3.4
Business and Consumer Services
3.1

Rappi ROI Score by Gender

Female customers rated Rappi's ROI score 0.4 stars higher than Male customers.

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Male

3.4/5

Female

3.8/5

Rappi ROI Score by Ethnicity

Rappi's ROI score was rated 3.7 stars by Hispanic or Latino customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Rappi.
0
1
2
3
4
5
Hispanic or Latino
3.7
Hispanic or Latino3.7

Rappi ROI Score by Age

Rappi's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
3.7
18-253.7
26-30
3.8
26-303.8
36-40
4
36-404

Rappi ROI Score by Usage

Rappi's ROI score was rated the highest by customers who have used Rappi's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.4
1 to 2 Years
3.5
2 to 5 Years
3.7

Rappi ROI Score by Industry

Rappi's ROI score was rated the highest by Tech industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
4.1
Business and Consumer Services
3.1

Rappi Customer Satisfaction (CSAT)

Rappi Customer Satisfaction (CSAT) Score

70 / 100

Rappi has an overall Customer Satisfaction score of 70 rated by its users and customers.

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Very Satisfied26%
Satisfied44%
Neither Satisfied nor Dissatisfied13%
Dissatisfied6%
Very Dissatisfied11%
Very Satisfied
26%
Satisfied
44%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
6%
Very Dissatisfied
11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Rappi Customer Satisfaction

Rappi's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers who have used Rappi's products/services for 1 to 2 Years.

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Ranked Rappi Customer Satisfaction the Highest

26-30
100%
2 to 5 Years
83%
Female
82%

Ranked Rappi Customer Satisfaction the Lowest

18-25
62%
Male
62%
1 to 2 Years
57%

Rappi Customer Satisfaction Score by Gender

Female customers rated Rappi's Customer Satisfaction score 20 points higher than Male customers.

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62 / 100
Male
Very Satisfied
25%
Satisfied
37%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
13%
82 / 100
Female
Very Satisfied
18%
Satisfied
64%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
9%
Very Dissatisfied
0%

Rappi Customer Satisfaction Score by Ethnicity

CSAT according to Hispanic or Latino

Rappi's Customer Satisfaction (CSAT) score was rated 73% according to Hispanic or Latino users and customers.

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73 / 100
Very Satisfied20%
Satisfied53%
Neither Satisfied nor Dissatisfied20%
Dissatisfied7%
Very Dissatisfied0%
Very Satisfied
20%
Satisfied
53%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
7%
Very Dissatisfied
0%

Rappi Customer Satisfaction Score by Age

Rappi's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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0
20
40
60
80
100
18-25 CSAT Score
62%
Very Satisfied
13%
Satisfied
49%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
13%
Very Dissatisfied
0%
18-2562%
26-30 CSAT Score
100%
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
26-30100%
36-40 CSAT Score
100%
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
36-40100%

Rappi Customer Satisfaction Score by Usage

Rappi's Customer Satisfaction score was rated the highest by customers who have used Rappi's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
80
1 to 2 Years
57
2 to 5 Years
83

Rappi Customer Satisfaction Score by Industry

Rappi's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
80
Business and Consumer Services
75

Rappi Customer Service

3.8/5

Rappi has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Rappi's Customer Service

Address

Colombia


Website

www.rappi.com

Quick Insights into Rappi Customer Service

Rappi's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers from the Business and Consumer Services industry.

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Ranked Rappi Customer Service the Highest

36-40
4.1
Hispanic or Latino
3.9
Tech
3.9

Ranked Rappi Customer Service the Lowest

Less than 1 Year
3.5
Male
3.4
Business and Consumer Services
3.2

Rappi Customer Service Score by Gender

Female customers rated Rappi's Customer Service score 0.4 stars higher than Male customers.

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Male

3.4/5

Female

3.8/5

Rappi Customer Service Score by Ethnicity

Rappi's Customer Service score was rated 3.9 stars by Hispanic or Latino customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Rappi.
0
20
40
60
80
100
Hispanic or Latino
3.9
Hispanic or Latino3.9

Rappi Customer Service Score by Age

Rappi's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Rappi.
0
20
40
60
80
100
18-25
3.9
18-253.9
26-30
3.8
26-303.8
36-40
4.1
36-404.1

Rappi Customer Service Score by Usage

Rappi's Customer Service score was rated the highest by customers who have used Rappi's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.5
1 to 2 Years
3.5
2 to 5 Years
3.8

Rappi Customer Service Score by Industry

Rappi's Customer Service score was rated the highest by Tech industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
3.9
Business and Consumer Services
3.2

Rappi as an Employer

3.8/5

Rappi has a 3.8/5 stars for its overall company culture rated by their employees

  Rappi CEO
top
50%
CEO of Rappi

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Rappi scored a 22 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Rappi would recommend the brand to a friend. ENPS measures how likely Rappi employees would recommend working at Rappi to a friend.

Net Promoter Score

22
NPS Score
44%Promoters
34%Passive
22%Detractors

Employee Net Promoter Score

-6
eNPS Score
41%Promoters
12%Passive
47%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail