-31
NPS
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Rate
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About Rate's Brand
Rate was built on the principles of low rates, groundbreaking technology, complete transparency, excellent customer service and a quick, easy mortgage experience. We knew that to achieve the mission of being the best mortgage company for customers, we also needed to be the best mortgage company for employees and referral partners. We achieved that by innovating superior systems and technology to make the mortgage process easier and more transparent for everyone, and by creating a culture of positivity in which people have the opportunities to improve their lives and achieve their dreams.
Brand at a Glance
57%
Customer Loyalty
2.6/5
Product Quality
2.7/5
Pricing
2.4/5
Customer Service
Rate CMO
Steve Moffat
Steve Moffat serves as the Chief Marketing Officer of Guaranteed Rate. Steve started at Guaranteed Rate in November of 2017. Steve currently resides in the Greater Chicago Area.
Rate NPS
Rate's Net Promoter Score (NPS) is a -31 with 29% Promoters, 11% Passives, and 60% Detractors. Net Promoter Score tracks whether Rate's customers would recommend using the product based on a scale of -100 to 100.
Rate Overall NPS
| 29% | Promoters |
|---|---|
| 11% | Passives |
| 60% | Detractors |
Rate NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 -35 | Feb 2023 | -35 |
Mar 2023 -31 | Mar 2023 | -31 |
Apr 2023 -33 | Apr 2023 | -33 |
Jul 2023 -32 | Jul 2023 | -32 |
Aug 2023 -32 | Aug 2023 | -32 |
Sep 2023 -32 | Sep 2023 | -32 |
Feb 2024 -34 | Feb 2024 | -34 |
May 2024 -30 | May 2024 | -30 |
Jun 2024 -32 | Jun 2024 | -32 |
Jul 2024 -32 | Jul 2024 | -32 |
Sep 2024 -33 | Sep 2024 | -33 |
May 2025 -31 | May 2025 | -31 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rate NPS by Gender
Male customers rated Rate's NPS 49 points higher than Female customers.
Male
-23
Rate's NPS was rated -23 by Male customers on Comparably.
33%
Promoters
11%
Passives
56%
Detractors
Female
-72
Rate's NPS was rated -72 by Female customers on Comparably.
14%
Promoters
0%
Passives
86%
Detractors
Rate NPS by Ethnicity
Rate's NPS was rated -25 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -25 | Caucasian | -25 |
Rate NPS by Age
Rate's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
Rate NPS by Usage
Rate's NPS was rated the highest by customers who have used Rate's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -40 | Less than 1 Year | -40 |
1 to 2 Years -67 | 1 to 2 Years | -67 |
Rate Customer Reviews
Out of the 3 Rate customer reviews 1 was positive and 2 were constructive. Rate customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Rate Customer Loyalty
57%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
57% of Rate users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Rate Customer Loyalty Score by Gender
Male customers rated Rate's Customer Loyalty score 24% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Rate.
Male
60%
Yes
Female
36%
Yes
Rate Customer Loyalty Score by Ethnicity
Rate's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Rate.
78
out of 100
Caucasian
Rate Customer Loyalty Score by Age
Rate's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Rate.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 10% | 36-40 | 10% |
51-55 70% | 51-55 | 70% |
Rate Customer Loyalty Score by Usage
Rate's Customer Loyalty score was rated the highest by customers who have used Rate's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Rate Customer Loyalty Score by Industry
Rate's Customer Loyalty score was rated 10% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Rate Product Quality
2.6/5
Rate has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Rate Product Information
Rate’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Rate's product the highest.
- Website
- https://www.rate.com/
- Company Size
- 1,001-5,000 Employees
Industry
Banking and Financial Services
Quick Insights into Rate Product Quality
Rate's Product Quality score was rated highest by Caucasian customers, and rated lowest by Female customers.
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Ranked Rate Product Quality the Highest
Ranked Rate Product Quality the Lowest
Rate Product Quality Score by Gender
Male customers rated Rate's Product Quality score 1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Rate.
Male
2.5/5
Female
1.5/5
Rate Product Quality Score by Ethnicity
Rate's Product Quality score was rated 2.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Rate.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Rate Product Quality Score by Age
Rate's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Rate.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
51-55 2.6 | 51-55 | 2.6 |
Rate Product Quality Score by Usage
Rate's Product Quality score was rated the highest by customers who have used Rate's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Rate Product Quality Score by Industry
Rate's Product Quality score was rated 2 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Rate Pricing
Rate ROI & Value For Money
2.7/5
Rate has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Rate's overall ROI score rated by its users and customers.
Rate Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Rate ROI
Rate's ROI score was rated highest by Caucasian customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Rate's ROI score.
Ranked Rate ROI the Highest
Ranked Rate ROI the Lowest
Rate ROI Score by Gender
Male customers rated Rate's ROI score 1.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Rate.
Male
2.7/5
Female
1.5/5
Rate ROI Score by Ethnicity
Rate's ROI score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Rate.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Rate ROI Score by Age
Rate's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Rate.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
51-55 2.6 | 51-55 | 2.6 |
Rate ROI Score by Usage
Rate's ROI score was rated the highest by customers who have used Rate's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Rate ROI Score by Industry
Rate's ROI score was rated 1.6 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Rate Customer Satisfaction (CSAT)
Rate Customer Satisfaction (CSAT) Score
37 / 100
Rate has an overall Customer Satisfaction score of 37 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
8%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
21%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Rate Customer Satisfaction
Rate's Customer Satisfaction score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Rate's Customer Satisfaction.
Ranked Rate Customer Satisfaction the Highest
Rate Customer Satisfaction Score by Gender
Rate's Customer Satisfaction score was rated 25 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Rate.
25 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 25% | |
Very Dissatisfied | 25% |
Rate Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Rate's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Rate.
33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
34%
Rate Customer Satisfaction Score by Usage
Rate's Customer Satisfaction score was rated 0 points by customers who have used Rate's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Rate Customer Service
2.4/5
Rate has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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About Rate's Customer Service
Address
3940 N Ravenswood Ave, Chicago, IL 60613
Website
https://www.rate.com/
Phone Number
(408) 508-5607
Rate's Social Links
Quick Insights into Rate Customer Service
Rate's Customer Service score was rated highest by Caucasian customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Rate's Customer Service score.
Ranked Rate Customer Service the Highest
Ranked Rate Customer Service the Lowest
Rate Customer Service Score by Gender
Male customers rated Rate's Customer Service score 1.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Rate.
Male
2.6/5
Female
1.5/5
Rate Customer Service Score by Ethnicity
Rate's Customer Service score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Rate.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Rate Customer Service Score by Age
Rate's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Rate.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
51-55 2.1 | 51-55 | 2.1 |
Rate Customer Service Score by Usage
Rate's Customer Service score was rated the highest by customers who have used Rate's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Rate Customer Service Score by Industry
Rate's Customer Service score was rated 1.6 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Rate as an Employer
3.3/5
Rate has a 3.3/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Rate scored a -31 for Net Promoter Score and a -9 for Employee Net Promoter Score. NPS gauges how likely a customer of Rate would recommend the brand to a friend. ENPS measures how likely Rate employees would recommend working at Rate to a friend.
Net Promoter Score
-31
NPS Score
| 29% | Promoters |
|---|---|
| 11% | Passive |
| 60% | Detractors |
Employee Net Promoter Score
-9
eNPS Score
| 40% | Promoters |
|---|---|
| 11% | Passive |
| 49% | Detractors |
