-4
NPS
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RDO Equipment
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About RDO Equipment's Brand
RDO Equipment Co. sells agriculture, construction, and lawn and garden equipment.
Brand at a Glance
72%
Customer Loyalty
3.8/5
Product Quality
3.4/5
Pricing
3.3/5
Customer Service
RDO Equipment NPS
RDO Equipment's Net Promoter Score (NPS) is a -4 with 46% Promoters, 4% Passives, and 50% Detractors. Net Promoter Score tracks whether RDO Equipment's customers would recommend using the product based on a scale of -100 to 100.
RDO Equipment Overall NPS
| 46% | Promoters |
|---|---|
| 4% | Passives |
| 50% | Detractors |
RDO Equipment NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 0 | Nov 2022 | 0 |
Apr 2023 9 | Apr 2023 | 9 |
Jun 2023 14 | Jun 2023 | 14 |
Jul 2023 22 | Jul 2023 | 22 |
Sep 2023 13 | Sep 2023 | 13 |
Nov 2023 19 | Nov 2023 | 19 |
Jan 2024 10 | Jan 2024 | 10 |
Apr 2024 10 | Apr 2024 | 10 |
Jun 2024 -1 | Jun 2024 | -1 |
Jul 2024 5 | Jul 2024 | 5 |
Oct 2024 -1 | Oct 2024 | -1 |
Jun 2025 -5 | Jun 2025 | -5 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
RDO Equipment NPS by Gender
RDO Equipment's NPS was rated -23 by Male customers on Comparably.
Male
-23
RDO Equipment's NPS was rated -23 by Male customers on Comparably.
33%
Promoters
11%
Passives
56%
Detractors
Female
N/A
RDO Equipment's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
RDO Equipment NPS by Ethnicity
RDO Equipment's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -40 | Caucasian | -40 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
RDO Equipment NPS by Age
RDO Equipment's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
RDO Equipment NPS by Usage
RDO Equipment's NPS was rated -100 points by customers who have used RDO Equipment's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -100 | Over 10 Years | -100 |
RDO Equipment Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of RDO Equipment users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
RDO Equipment Customer Loyalty Score by Gender
RDO Equipment's Customer Loyalty score was rated 70 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of RDO Equipment.
Male
70%
Yes
Female
N/A
Yes
RDO Equipment Customer Loyalty Score by Ethnicity
RDO Equipment's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of RDO Equipment.
64
out of 100
Caucasian
70
out of 100
Hispanic or Latino
RDO Equipment Customer Loyalty Score by Age
RDO Equipment's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of RDO Equipment.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
66+ 70% | 66+ | 70% |
RDO Equipment Customer Loyalty Score by Usage
RDO Equipment's Customer Loyalty score was rated 78% by customers who have used RDO Equipment's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
RDO Equipment Product Quality
3.8/5
RDO Equipment has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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RDO Equipment Product Information
RDO Equipment’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.rdoequipment.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Agriculture & Farming
Quick Insights into RDO Equipment Product Quality
RDO Equipment's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked RDO Equipment's Product Quality.
Ranked RDO Equipment Product Quality the Highest
Ranked RDO Equipment Product Quality the Lowest
RDO Equipment Product Quality Score by Gender
RDO Equipment's Product Quality score was rated 3.1 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of RDO Equipment.
Male
3.1/5
Female
N/A
RDO Equipment Product Quality Score by Ethnicity
RDO Equipment's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of RDO Equipment.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
RDO Equipment Product Quality Score by Age
RDO Equipment's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of RDO Equipment.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4.6 | 36-40 | 4.6 |
66+ 3 | 66+ | 3 |
RDO Equipment Product Quality Score by Usage
RDO Equipment's Product Quality score was rated 1.9 stars by customers who have used RDO Equipment's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
RDO Equipment Pricing
RDO Equipment ROI & Value For Money
3.4/5
RDO Equipment has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock RDO Equipment's overall ROI score rated by its users and customers.
Quick Insights into RDO Equipment ROI
RDO Equipment's ROI score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.
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Ranked RDO Equipment ROI the Highest
Ranked RDO Equipment ROI the Lowest
RDO Equipment ROI Score by Gender
RDO Equipment's ROI score was rated 2.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of RDO Equipment.
Male
2.6/5
Female
N/A
RDO Equipment ROI Score by Ethnicity
RDO Equipment's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of RDO Equipment.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
RDO Equipment ROI Score by Age
RDO Equipment's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of RDO Equipment.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4.6 | 36-40 | 4.6 |
66+ 1.6 | 66+ | 1.6 |
RDO Equipment ROI Score by Usage
RDO Equipment's ROI score was rated 1.5 stars by customers who have used RDO Equipment's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
RDO Equipment Customer Satisfaction (CSAT)
RDO Equipment Customer Satisfaction (CSAT) Score
66 / 100
RDO Equipment has an overall Customer Satisfaction score of 66 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
52%
Satisfied
14%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
10%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into RDO Equipment Customer Satisfaction
RDO Equipment's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked RDO Equipment's Customer Satisfaction.
Ranked RDO Equipment Customer Satisfaction the Highest
Ranked RDO Equipment Customer Satisfaction the Lowest
RDO Equipment Customer Satisfaction Score by Gender
RDO Equipment's Customer Satisfaction score was rated 56 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of RDO Equipment.
56 / 100
MaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 22% | |
Very Dissatisfied | 22% |
RDO Equipment Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
RDO Equipment's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of RDO Equipment.
60 / 100
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
CSAT according to Hispanic or Latino
RDO Equipment's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of RDO Equipment.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
RDO Equipment Customer Satisfaction Score by Age
RDO Equipment's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of RDO Equipment.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 100% | |||||||||||||||
| 66+ | 33% |
RDO Equipment Customer Satisfaction Score by Usage
RDO Equipment's Customer Satisfaction score was rated 25 points by customers who have used RDO Equipment's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
RDO Equipment Customer Service
3.3/5
RDO Equipment has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About RDO Equipment's Customer Service
Address
Fargo, ND
Website
http://www.rdoequipment.com/
Phone Number
(701) 526-9717
Quick Insights into RDO Equipment Customer Service
RDO Equipment's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked RDO Equipment's Customer Service score.
Ranked RDO Equipment Customer Service the Highest
Ranked RDO Equipment Customer Service the Lowest
RDO Equipment Customer Service Score by Gender
RDO Equipment's Customer Service score was rated 2.8 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of RDO Equipment.
Male
2.8/5
Female
N/A
RDO Equipment Customer Service Score by Ethnicity
RDO Equipment's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of RDO Equipment.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
RDO Equipment Customer Service Score by Age
RDO Equipment's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of RDO Equipment.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 4.8 | 36-40 | 4.8 |
66+ 1.8 | 66+ | 1.8 |
RDO Equipment Customer Service Score by Usage
RDO Equipment's Customer Service score was rated 1.5 stars by customers who have used RDO Equipment's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
RDO Equipment as an Employer
3.7/5
RDO Equipment has a 3.7/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
RDO Equipment scored a -4 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of RDO Equipment would recommend the brand to a friend. ENPS measures how likely RDO Equipment employees would recommend working at RDO Equipment to a friend.
Net Promoter Score
-4
NPS Score
| 46% | Promoters |
|---|---|
| 4% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 45% | Promoters |
|---|---|
| 10% | Passive |
| 45% | Detractors |
