

Based on the RAW file capture of digital SLRs, the RED team made a camera capable of recording RAW, 4K images at up to 30 frames per second
RED Digital Cinema Camera Company's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether RED Digital Cinema Camera Company's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2021 100 | Apr 2021 | 100 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of RED Digital Cinema Camera Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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RED Digital Cinema Camera Company has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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RED Digital Cinema Camera Company’s product quality score is a 2.5 out of 5 as rated by its users and customers.
RED Digital Cinema Camera Company has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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RED Digital Cinema Camera Company has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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RED Digital Cinema Camera Company scored a 100 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of RED Digital Cinema Camera Company would recommend the brand to a friend. ENPS measures how likely RED Digital Cinema Camera Company employees would recommend working at RED Digital Cinema Camera Company to a friend.
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
| 50% | Promoters |
|---|---|
| 50% | Passive |
| 0% | Detractors |