Reeds Jewelers NPS & Customer Reviews | Comparably
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Reeds Jewelers
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About Reeds Jewelers' Brand

Reeds Jewelers is the largest family-owned retail jewelry chain in North America.

Brand at a Glance

73%
Customer Loyalty
3.7/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service

Reeds Jewelers NPS

Reeds Jewelers's Net Promoter Score (NPS) is a 66 with 83% Promoters, 0% Passives, and 17% Detractors. Net Promoter Score tracks whether Reeds Jewelers's customers would recommend using the product based on a scale of -100 to 100.

Reeds Jewelers Overall NPS

66
NPS
83%Promoters
0%Passives
17%Detractors
Reeds Jewelers Overall NPS

Reeds Jewelers NPS Trend

-100
-50
0
50
100
Apr 2023
100
Apr 2023100
Oct 2023
100
Oct 2023100
Dec 2023
50
Dec 202350
Aug 2024
60
Aug 202460
Jun 2025
67
Jun 202567

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Reeds Jewelers Customer Reviews

Out of the 2 Reeds Jewelers customer reviews 1 was positive and 1 was constructive. Reeds Jewelers customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Customer service was the worst I've ever seen in a jewelry store, treat people with dignity and respect .
What do you value most about this brand?
can be cost effective compared to the rest

Reeds Jewelers Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of Reeds Jewelers users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

73
73%
27
27%
Reeds Jewelers Customer Loyalty

Reeds Jewelers Product Quality

3.7/5

Reeds Jewelers has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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Reeds Jewelers Product Information

Reeds Jewelers’s product quality score is a 3.7 out of 5 as rated by its users and customers.

Website
https://www.reeds.com/
Company Size
501-1,000 Employees

Reeds Jewelers Pricing

Reeds Jewelers ROI & Value For Money

3.7/5

Reeds Jewelers has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Reeds Jewelers Customer Satisfaction (CSAT)

Reeds Jewelers Customer Satisfaction (CSAT) Score

60 / 100

Reeds Jewelers has an overall Customer Satisfaction score of 60 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied40%
Satisfied20%
Neither Satisfied nor Dissatisfied20%
Dissatisfied0%
Very Dissatisfied20%
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Reeds Jewelers Customer Service

3.7/5

Reeds Jewelers has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About Reeds Jewelers's Customer Service

Address

PO Box 2229, Wilmington, NC 28402


Website

https://www.reeds.com/


Phone Number

910-350-3100

Reeds Jewelers as an Employer

3.5/5

Reeds Jewelers has a 3.5/5 stars for its overall company culture rated by their employees

  Reeds Jewelers CEO
top
30%
CEO of Reeds Jewelers

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Reeds Jewelers scored a 66 for Net Promoter Score and a -22 for Employee Net Promoter Score. NPS gauges how likely a customer of Reeds Jewelers would recommend the brand to a friend. ENPS measures how likely Reeds Jewelers employees would recommend working at Reeds Jewelers to a friend.

Net Promoter Score

66
NPS Score
83%Promoters
0%Passive
17%Detractors

Employee Net Promoter Score

-22
eNPS Score
22%Promoters
34%Passive
44%Detractors

Global Ranking Snapshot

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