

Rent-A-Center, Inc. is a rent-to-own operator in North America.
Rent-A-Center's Net Promoter Score (NPS) is a -2 with 43% Promoters, 12% Passives, and 45% Detractors. Net Promoter Score tracks whether Rent-A-Center's customers would recommend using the product based on a scale of -100 to 100.
| 43% | Promoters |
|---|---|
| 12% | Passives |
| 45% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 0 | Feb 2025 | 0 |
Mar 2025 0 | Mar 2025 | 0 |
Apr 2025 0 | Apr 2025 | 0 |
May 2025 0 | May 2025 | 0 |
Jun 2025 0 | Jun 2025 | 0 |
Jul 2025 0 | Jul 2025 | 0 |
Aug 2025 0 | Aug 2025 | 0 |
Sep 2025 -2 | Sep 2025 | -2 |
Oct 2025 -2 | Oct 2025 | -2 |
Nov 2025 -2 | Nov 2025 | -2 |
Dec 2025 -2 | Dec 2025 | -2 |
Jan 2026 -2 | Jan 2026 | -2 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Rent-A-Center's NPS 2 points higher than Female customers.
Rent-A-Center's NPS was rated 1 by Male customers on Comparably.
Rent-A-Center's NPS was rated -1 by Female customers on Comparably.
Rent-A-Center's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 1 | African American/Black | 1 |
Asian or Pacific Islander -17 | Asian or Pacific Islander | -17 |
Native American -10 | Native American | -10 |
Other -40 | Other | -40 |
Rent-A-Center's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
Rent-A-Center's NPS was rated the highest by customers who have used Rent-A-Center's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -5 | Less than 1 Year | -5 |
1 to 2 Years 1 | 1 to 2 Years | 1 |
2 to 5 Years 10 | 2 to 5 Years | 10 |
5 to 10 Years 9 | 5 to 10 Years | 9 |
Over 10 Years -17 | Over 10 Years | -17 |
Out of the 80 Rent-A-Center customer reviews 50 were positive and 30 were constructive. Rent-A-Center customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Rent-A-Center users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Rent-A-Center's Customer Loyalty score 3% higher than Male customers.
Rent-A-Center's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Rent-A-Center's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
26-30 80% | 26-30 | 80% |
31-35 82% | 31-35 | 82% |
36-40 91% | 36-40 | 91% |
41-45 91% | 41-45 | 91% |
46-50 89% | 46-50 | 89% |
51-55 89% | 51-55 | 89% |
56-60 85% | 56-60 | 85% |
61-65 83% | 61-65 | 83% |
66+ 88% | 66+ | 88% |
Rent-A-Center's Customer Loyalty score was rated the highest by customers who have used Rent-A-Center's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Rent-A-Center's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Travel and Hospitality industry customers.
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Rent-A-Center has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Rent-A-Center’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Business Supplies and Equipment industry rated Rent-A-Center's product the highest. Reviewers from the Banking and Financial Services industry rated Rent-A-Center the lowest at 4.5.
Rent-A-Center's Product Quality score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Utilities industry.
Male customers rated Rent-A-Center's Product Quality score 0.1 stars higher than Female customers.
Rent-A-Center's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.7 | Native American | 3.7 |
Other 2.7 | Other | 2.7 |
Rent-A-Center's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 2.9 | 26-30 | 2.9 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.6 | 36-40 | 3.6 |
41-45 4 | 41-45 | 4 |
46-50 2.9 | 46-50 | 2.9 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3.5 | 56-60 | 3.5 |
61-65 3.5 | 61-65 | 3.5 |
66+ 3.3 | 66+ | 3.3 |
Rent-A-Center's Product Quality score was rated the highest by customers who have used Rent-A-Center's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Rent-A-Center's Product Quality score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Utilities industry customers.
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Rent-A-Center has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Chemicals industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Rent-A-Center.
Rent-A-Center's ROI score was rated highest by customers from the Chemicals industry, and rated lowest by customers from the Architecture and Planning industry.
Male customers rated Rent-A-Center's ROI score 0.2 stars higher than Female customers.
Rent-A-Center's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 3.7 | Native American | 3.7 |
Other 2.5 | Other | 2.5 |
Rent-A-Center's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 2.4 | 26-30 | 2.4 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.2 | 36-40 | 3.2 |
41-45 3.6 | 41-45 | 3.6 |
46-50 2.8 | 46-50 | 2.8 |
51-55 3.5 | 51-55 | 3.5 |
56-60 3.1 | 56-60 | 3.1 |
61-65 2.9 | 61-65 | 2.9 |
66+ 3 | 66+ | 3 |
Rent-A-Center's ROI score was rated the highest by customers who have used Rent-A-Center's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Rent-A-Center's ROI score was rated the highest by Chemicals industry customers, and the lowest by Architecture and Planning industry customers.
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Rent-A-Center has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Rent-A-Center's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Utilities industry.
Male customers rated Rent-A-Center's Customer Satisfaction score 7 points higher than Female customers.
Very Satisfied | 48% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 7% | |
Very Dissatisfied | 24% |
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 5% | |
Very Dissatisfied | 27% |
Rent-A-Center's Customer Satisfaction (CSAT) score was rated 63% according to Caucasian users and customers.
Rent-A-Center's Customer Satisfaction (CSAT) score was rated 66% according to Hispanic or Latino users and customers.
Rent-A-Center's Customer Satisfaction (CSAT) score was rated 57% according to African American/Black users and customers.
Rent-A-Center's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Rent-A-Center's Customer Satisfaction (CSAT) score was rated 61% according to Native American users and customers.
Rent-A-Center's Customer Satisfaction (CSAT) score was rated 41% according to Other users and customers.
Rent-A-Center's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 61% | |||||||||||||||
| 26-30 | 40% | |||||||||||||||
| 31-35 | 59% | |||||||||||||||
| 36-40 | 61% | |||||||||||||||
| 41-45 | 69% | |||||||||||||||
| 46-50 | 57% | |||||||||||||||
| 51-55 | 66% | |||||||||||||||
| 56-60 | 63% | |||||||||||||||
| 61-65 | 48% | |||||||||||||||
| 66+ | 61% |
Rent-A-Center's Customer Satisfaction score was rated the highest by customers who have used Rent-A-Center's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Rent-A-Center's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Utilities industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"label": "Construction",
"groupId": 510,
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{
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"groupId": 512,
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"groupId": 513,
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"groupId": 514,
"score": 61,
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{
"label": "Education",
"groupId": 515,
"score": 46,
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},
{
"label": "Facilities Services",
"groupId": 518,
"score": 83,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Furniture",
"groupId": 520,
"score": 100,
"stars": 0,
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{
"label": "Government and Public Policy",
"groupId": 521,
"score": 40,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 44,
"stars": 0,
"csatScore": 44,
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{
"label": "Hospitality",
"groupId": 523,
"score": 60,
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{
"label": "Individual and Family Services",
"groupId": 525,
"score": 50,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Legal",
"groupId": 529,
"score": 66,
"stars": 0,
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{
"label": "Travel and Hospitality",
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{
"label": "Manufacturing and Machinery",
"groupId": 533,
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{
"label": "Non-Profit",
"groupId": 540,
"score": 75,
"stars": 0,
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},
{
"label": "Professional Services",
"groupId": 549,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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"label": "Public Relations and Communications",
"groupId": 550,
"score": 67,
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},
{
"label": "Real Estate",
"groupId": 554,
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},
{
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"groupId": 558,
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},
{
"label": "Retail",
"groupId": 559,
"score": 65,
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},
{
"label": "Transportation",
"groupId": 567,
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{
"label": "Utilities",
"groupId": 568,
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]
}Rent-A-Center has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Rent-A-Center's overall Customer Service score rated by its users and customers.
5501 Headquarters Drive, Plano, TX 75024
https://www.rentacenter.com/
972-801-4712
Rent-A-Center's Customer Service score was rated highest by customers from the Consumer Electronics industry, and rated lowest by customers from the Architecture and Planning industry.
Male customers rated Rent-A-Center's Customer Service score 0.1 stars higher than Female customers.
Rent-A-Center's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 3.7 | Native American | 3.7 |
Other 2.6 | Other | 2.6 |
Rent-A-Center's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 2.2 | 26-30 | 2.2 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.2 | 36-40 | 3.2 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3 | 46-50 | 3 |
51-55 3.5 | 51-55 | 3.5 |
56-60 3.3 | 56-60 | 3.3 |
61-65 3.2 | 61-65 | 3.2 |
66+ 3.3 | 66+ | 3.3 |
Rent-A-Center's Customer Service score was rated the highest by customers who have used Rent-A-Center's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Rent-A-Center's Customer Service score was rated the highest by Consumer Electronics industry customers, and the lowest by Architecture and Planning industry customers.
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Rent-A-Center has a 2.9/5 stars for its overall company culture rated by their employees


Rent-A-Center scored a -2 for Net Promoter Score and a -22 for Employee Net Promoter Score. NPS gauges how likely a customer of Rent-A-Center would recommend the brand to a friend. ENPS measures how likely Rent-A-Center employees would recommend working at Rent-A-Center to a friend.
| 43% | Promoters |
|---|---|
| 12% | Passive |
| 45% | Detractors |
| 34% | Promoters |
|---|---|
| 10% | Passive |
| 56% | Detractors |