33
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Ritual
Marketing or Exec? Claim Your Free Account
About Ritual's Brand
Ritual is a health technology company reinventing the vitamin.
Brand at a Glance
70%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
4/5
Customer Service
Ritual NPS
Ritual's Net Promoter Score (NPS) is a 33 with 56% Promoters, 21% Passives, and 23% Detractors. Net Promoter Score tracks whether Ritual's customers would recommend using the product based on a scale of -100 to 100.
Ritual Overall NPS
| 56% | Promoters |
|---|---|
| 21% | Passives |
| 23% | Detractors |
Ritual NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 51 | Mar 2023 | 51 |
Apr 2023 46 | Apr 2023 | 46 |
Jul 2023 45 | Jul 2023 | 45 |
Aug 2023 43 | Aug 2023 | 43 |
Sep 2023 34 | Sep 2023 | 34 |
Oct 2023 34 | Oct 2023 | 34 |
Nov 2023 37 | Nov 2023 | 37 |
Feb 2024 33 | Feb 2024 | 33 |
Mar 2024 31 | Mar 2024 | 31 |
Apr 2024 32 | Apr 2024 | 32 |
Dec 2024 34 | Dec 2024 | 34 |
Apr 2025 33 | Apr 2025 | 33 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ritual NPS by Gender
Female customers rated Ritual's NPS 80 points higher than Male customers.
Male
20
Ritual's NPS was rated 20 by Male customers on Comparably.
60%
Promoters
0%
Passives
40%
Detractors
Female
100
Ritual's NPS was rated 100 by Female customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Ritual NPS by Ethnicity
Ritual's NPS was rated 34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Ritual Customer Reviews
Out of the 2 Ritual customer reviews 2 were positive and 0 were constructive. Ritual customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Ritual Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Ritual users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Ritual Customer Loyalty Score by Gender
Female customers rated Ritual's Customer Loyalty score 36% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Ritual.
Male
64%
Yes
Female
100%
Yes
Ritual Customer Loyalty Score by Ethnicity
Ritual's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Ritual.
70
out of 100
Caucasian
Ritual Product Quality
3.8/5
Ritual has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Ritual's overall Product Quality score rated by its users and customers.
Ritual Product Information
Ritual’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- https://ritual.com
- Company Size
- 51-200 Employees
Industry
Tech
Consumer Services
Ecommerce and Marketplaces
Healthcare
Quick Insights into Ritual Product Quality
Ritual's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Ritual's Product Quality.
Ranked Ritual Product Quality the Highest
Ranked Ritual Product Quality the Lowest
Ritual Product Quality Score by Gender
Female customers rated Ritual's Product Quality score 1.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Ritual.
Male
3.6/5
Female
4.8/5
Ritual Product Quality Score by Ethnicity
Ritual's Product Quality score was rated 3.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Ritual.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Ritual Pricing
Ritual ROI & Value For Money
3.7/5
Ritual has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Ritual's overall ROI score rated by its users and customers.
Quick Insights into Ritual ROI
Ritual's ROI score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Ritual's ROI score.
Ranked Ritual ROI the Highest
Ranked Ritual ROI the Lowest
Ritual ROI Score by Gender
Female customers rated Ritual's ROI score 1.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Ritual.
Male
3.4/5
Female
4.5/5
Ritual ROI Score by Ethnicity
Ritual's ROI score was rated 3.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Ritual.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Ritual Customer Satisfaction (CSAT)
Ritual Customer Satisfaction (CSAT) Score
73 / 100
Ritual has an overall Customer Satisfaction score of 73 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
52%
Satisfied
21%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
3%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ritual Customer Satisfaction
Ritual's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Ritual's Customer Satisfaction.
Ranked Ritual Customer Satisfaction the Highest
Ranked Ritual Customer Satisfaction the Lowest
Ritual Customer Satisfaction Score by Gender
Female customers rated Ritual's Customer Satisfaction score 40 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Ritual.
60 / 100
MaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
100 / 100
FemaleVery Satisfied | 80% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Ritual Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ritual's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Ritual.
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
16%
Ritual Customer Service
4/5
Ritual has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Ritual's overall Customer Service score rated by its users and customers.
About Ritual's Customer Service
Address
5681 W Jefferson Blvd., Los Angeles, CA 90016
Website
https://ritual.com
Ritual's Social Links
Quick Insights into Ritual Customer Service
Ritual's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Ritual's Customer Service score.
Ranked Ritual Customer Service the Highest
Ranked Ritual Customer Service the Lowest
Ritual Customer Service Score by Gender
Female customers rated Ritual's Customer Service score 1.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Ritual.
Male
3.7/5
Female
4.8/5
Ritual Customer Service Score by Ethnicity
Ritual's Customer Service score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Ritual.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Ritual as an Employer
3.8/5
Ritual has a 3.8/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Ritual scored a 33 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Ritual would recommend the brand to a friend. ENPS measures how likely Ritual employees would recommend working at Ritual to a friend.
Net Promoter Score
33
NPS Score
| 56% | Promoters |
|---|---|
| 21% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 35% | Promoters |
|---|---|
| 30% | Passive |
| 35% | Detractors |
