51
NPS
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Rolex
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About Rolex's Brand
Rolex is a manufacturing company that designs and manufactures watches for men and women.
Brand at a Glance
82%
Customer Loyalty
4.3/5
Product Quality
4.2/5
Pricing
4.3/5
Customer Service
Rolex NPS
Rolex's Net Promoter Score (NPS) is a 51 with 69% Promoters, 13% Passives, and 18% Detractors. Net Promoter Score tracks whether Rolex's customers would recommend using the product based on a scale of -100 to 100.
Rolex Overall NPS
| 69% | Promoters |
|---|---|
| 13% | Passives |
| 18% | Detractors |
Rolex NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 53 | Aug 2024 | 53 |
Sep 2024 52 | Sep 2024 | 52 |
Oct 2024 52 | Oct 2024 | 52 |
Nov 2024 53 | Nov 2024 | 53 |
Dec 2024 53 | Dec 2024 | 53 |
Jan 2025 53 | Jan 2025 | 53 |
Feb 2025 53 | Feb 2025 | 53 |
Mar 2025 51 | Mar 2025 | 51 |
May 2025 51 | May 2025 | 51 |
Jul 2025 51 | Jul 2025 | 51 |
Sep 2025 51 | Sep 2025 | 51 |
Dec 2025 51 | Dec 2025 | 51 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rolex NPS by Gender
Male customers rated Rolex's NPS 21 points higher than Female customers.
Male
55
Rolex's NPS was rated 55 by Male customers on Comparably.
70%
Promoters
15%
Passives
15%
Detractors
Female
34
Rolex's NPS was rated 34 by Female customers on Comparably.
56%
Promoters
22%
Passives
22%
Detractors
Rolex NPS by Ethnicity
Rolex's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 58 | Caucasian | 58 |
Hispanic or Latino 49 | Hispanic or Latino | 49 |
African American/Black -34 | African American/Black | -34 |
Asian or Pacific Islander 38 | Asian or Pacific Islander | 38 |
Other 67 | Other | 67 |
Rolex NPS by Age
Rolex's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
Rolex NPS by Usage
Rolex's NPS was rated the highest by customers who have used Rolex's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 59 | 1 to 2 Years | 59 |
2 to 5 Years 43 | 2 to 5 Years | 43 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Over 10 Years 78 | Over 10 Years | 78 |
Rolex Customer Reviews
Out of the 23 Rolex customer reviews 21 were positive and 2 were constructive. Rolex customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Rolex Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Rolex users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Rolex Customer Loyalty Score by Gender
Female customers rated Rolex's Customer Loyalty score 4% higher than Male customers.
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Male
85%
Yes
Female
89%
Yes
Rolex Customer Loyalty Score by Ethnicity
Rolex's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Rolex.
85
out of 100
Caucasian
85
out of 100
Hispanic or Latino
40
out of 100
African American/Black
84
out of 100
Asian or Pacific Islander
94
out of 100
Other
Rolex Customer Loyalty Score by Age
Rolex's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 70% | 26-30 | 70% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
46-50 67% | 46-50 | 67% |
51-55 90% | 51-55 | 90% |
56-60 100% | 56-60 | 100% |
61-65 82% | 61-65 | 82% |
66+ 100% | 66+ | 100% |
Rolex Customer Loyalty Score by Usage
Rolex's Customer Loyalty score was rated the highest by customers who have used Rolex's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Rolex Customer Loyalty Score by Industry
Rolex's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Rolex Product Quality
4.3/5
Rolex has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Rolex Product Information
Rolex’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Rolex's product the highest. Reviewers from the Luxury Goods and Jewelry industry rated Rolex the lowest at 4.3.
- Website
- http://www.rolex.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Hardware and Devices
Quick Insights into Rolex Product Quality
Rolex's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Accounting industry.
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Ranked Rolex Product Quality the Highest
Ranked Rolex Product Quality the Lowest
Rolex Product Quality Score by Gender
Male customers rated Rolex's Product Quality score 0.2 stars higher than Female customers.
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Male
4.5/5
Female
4.3/5
Rolex Product Quality Score by Ethnicity
Rolex's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Rolex.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.7 | Other | 4.7 |
Rolex Product Quality Score by Age
Rolex's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4 | 31-35 | 4 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.3 | 41-45 | 4.3 |
46-50 4.5 | 46-50 | 4.5 |
51-55 4.6 | 51-55 | 4.6 |
56-60 4.2 | 56-60 | 4.2 |
61-65 4.3 | 61-65 | 4.3 |
66+ 4.8 | 66+ | 4.8 |
Rolex Product Quality Score by Usage
Rolex's Product Quality score was rated the highest by customers who have used Rolex's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Rolex Product Quality Score by Industry
Rolex's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
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Rolex Pricing
Rolex ROI & Value For Money
4.2/5
Rolex has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Rolex Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Accounting industry think that they had the lowest ROI from Rolex.
Quick Insights into Rolex ROI
Rolex's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers who have used Rolex's products/services for Less than 1 Year.
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Ranked Rolex ROI the Highest
Ranked Rolex ROI the Lowest
Rolex ROI Score by Gender
Male customers rated Rolex's ROI score 0.3 stars higher than Female customers.
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Male
4.3/5
Female
4/5
Rolex ROI Score by Ethnicity
Rolex's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Rolex.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.3 | Other | 4.3 |
Rolex ROI Score by Age
Rolex's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Rolex.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.3 | 41-45 | 4.3 |
46-50 4.2 | 46-50 | 4.2 |
51-55 4.6 | 51-55 | 4.6 |
56-60 3.6 | 56-60 | 3.6 |
61-65 4.3 | 61-65 | 4.3 |
66+ 4.6 | 66+ | 4.6 |
Rolex ROI Score by Usage
Rolex's ROI score was rated the highest by customers who have used Rolex's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Rolex ROI Score by Industry
Rolex's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
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Rolex Customer Satisfaction (CSAT)
Rolex Customer Satisfaction (CSAT) Score
79 / 100
Rolex has an overall Customer Satisfaction score of 79 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
56%
Satisfied
23%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
5%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Rolex Customer Satisfaction
Rolex's Customer Satisfaction score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by Asian or Pacific Islander customers.
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Ranked Rolex Customer Satisfaction the Highest
Ranked Rolex Customer Satisfaction the Lowest
Rolex Customer Satisfaction Score by Gender
Female customers rated Rolex's Customer Satisfaction score 14 points higher than Male customers.
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75 / 100
MaleVery Satisfied | 53% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 12% | |
Very Dissatisfied | 3% |
89 / 100
FemaleVery Satisfied | 71% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 5% | |
Very Dissatisfied | 6% |
Rolex Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Rolex's Customer Satisfaction (CSAT) score was rated 81% according to Caucasian users and customers.
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81 / 100
Very Satisfied
56%
Satisfied
25%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
5%
Very Dissatisfied
8%
CSAT according to Hispanic or Latino
Rolex's Customer Satisfaction (CSAT) score was rated 84% according to Hispanic or Latino users and customers.
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84 / 100
Very Satisfied
67%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
0%
CSAT according to African American/Black
Rolex's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Rolex's Customer Satisfaction (CSAT) score was rated 59% according to Asian or Pacific Islander users and customers.
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59 / 100
Very Satisfied
47%
Satisfied
12%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
17%
Very Dissatisfied
0%
CSAT according to Other
Rolex's Customer Satisfaction (CSAT) score was rated 87% according to Other users and customers.
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87 / 100
Very Satisfied
67%
Satisfied
20%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
6%
Very Dissatisfied
0%
Rolex Customer Satisfaction Score by Age
Rolex's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Rolex.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 94% | |||||||||||||||
| 26-30 | 78% | |||||||||||||||
| 31-35 | 76% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 41-45 | 60% | |||||||||||||||
| 46-50 | 64% | |||||||||||||||
| 51-55 | 67% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 61-65 | 80% | |||||||||||||||
| 66+ | 80% |
Rolex Customer Satisfaction Score by Usage
Rolex's Customer Satisfaction score was rated the highest by customers who have used Rolex's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Rolex Customer Satisfaction Score by Industry
Rolex's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Rolex Customer Satisfaction Score by Industry",
"text": "Rolex's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Arts and Entertainment industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 83,
"stars": 0,
"csatScore": 83,
"text": "Rolex's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 83
},
{
"label": "Accounting",
"groupId": 495,
"score": 72,
"stars": 0,
"csatScore": 72,
"text": "Rolex's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 72
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Rolex's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 63,
"stars": 0,
"csatScore": 63,
"text": "Rolex's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 63
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 64,
"stars": 0,
"csatScore": 64,
"text": "Rolex's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 64
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Rolex's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Education",
"groupId": 515,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Rolex's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Rolex's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Legal",
"groupId": 529,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Rolex's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Luxury Goods and Jewelry",
"groupId": 532,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Rolex's Customer Satisfaction score is rated by Luxury Goods and Jewelry customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Rolex's Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Real Estate",
"groupId": 554,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Rolex's Customer Satisfaction score is rated by Real Estate customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
}
]
}Rolex Customer Service
4.3/5
Rolex has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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About Rolex's Customer Service
Address
Switzerland
Website
http://www.rolex.com/
Phone Number
41 22 302 22 00
Quick Insights into Rolex Customer Service
Rolex's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Banking and Financial Services industry.
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Ranked Rolex Customer Service the Highest
Ranked Rolex Customer Service the Lowest
Rolex Customer Service Score by Gender
Rolex's Customer Service score was rated 4.2 by both Female and Male customers on Comparably.
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Male
4.2/5
Female
4.2/5
Rolex Customer Service Score by Ethnicity
Rolex's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Rolex.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 4.3 | Other | 4.3 |
Rolex Customer Service Score by Age
Rolex's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Rolex.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.3 | 36-40 | 4.3 |
41-45 3.7 | 41-45 | 3.7 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.3 | 51-55 | 4.3 |
56-60 4 | 56-60 | 4 |
61-65 4.5 | 61-65 | 4.5 |
66+ 4.5 | 66+ | 4.5 |
Rolex Customer Service Score by Usage
Rolex's Customer Service score was rated the highest by customers who have used Rolex's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Rolex Customer Service Score by Industry
Rolex's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Rolex as an Employer
4.1/5
Rolex has a 4.1/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Rolex scored a 51 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Rolex would recommend the brand to a friend. ENPS measures how likely Rolex employees would recommend working at Rolex to a friend.
Net Promoter Score
51
NPS Score
| 69% | Promoters |
|---|---|
| 13% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
16
eNPS Score
| 45% | Promoters |
|---|---|
| 26% | Passive |
| 29% | Detractors |
