Royal Canin NPS & Customer Reviews | Comparably
Brand Page
Royal Canin
Marketing or Exec? Claim Your Free Account

About Royal Canin's Brand

Brand at a Glance

80%
Customer Loyalty
4.1/5
Product Quality
3.7/5
Pricing
4/5
Customer Service

Royal Canin NPS

Royal Canin's Net Promoter Score (NPS) is a 31 with 54% Promoters, 23% Passives, and 23% Detractors. Net Promoter Score tracks whether Royal Canin's customers would recommend using the product based on a scale of -100 to 100.

Royal Canin Overall NPS

31
NPS
54%Promoters
23%Passives
23%Detractors
Royal Canin Overall NPS

Royal Canin NPS Trend

-100
-50
0
50
100
Oct 2023
40
Oct 202340
Nov 2023
33
Nov 202333
Dec 2023
36
Dec 202336
Jan 2024
34
Jan 202434
Mar 2024
37
Mar 202437
May 2024
37
May 202437
Jun 2024
36
Jun 202436
Aug 2024
33
Aug 202433
Jan 2025
36
Jan 202536
May 2025
31
May 202531
Jun 2025
33
Jun 202533
Dec 2025
31
Dec 202531

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Royal Canin NPS by Gender

Female customers rated Royal Canin's NPS 76 points higher than Male customers.

Male

-33

Royal Canin's NPS was rated -33 by Male customers on Comparably.

0%
Promoters
67%
Passives
33%
Detractors

Female

43

Royal Canin's NPS was rated 43 by Female customers on Comparably.

57%
Promoters
29%
Passives
14%
Detractors

Royal Canin NPS by Ethnicity

Royal Canin's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
17
Caucasian17
Other
0
Other0

Royal Canin NPS by Usage

Royal Canin's NPS was rated the highest by customers who have used Royal Canin's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

-100
-50
0
50
100
1 to 2 Years
-33
1 to 2 Years-33
2 to 5 Years
25
2 to 5 Years25

Royal Canin Customer Reviews

Out of the 3 Royal Canin customer reviews 2 were positive and 1 was constructive. Royal Canin customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Royal Canin changed the ingredients of their hydrolyzed dog food product. When my dog started having mushy stool and didn't want to eat the product he use to love, I contacted customer service, they sounded like they would look into it not. I sent them multiple customer complaints from chewy.
What do you value most about this brand?
Best stuff ever would use on dogs
What do you value most about this brand?
price and quality of food

Royal Canin Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of Royal Canin users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

80
80%
20
20%
Royal Canin Customer Loyalty

Royal Canin Customer Loyalty Score by Gender

Female customers rated Royal Canin's Customer Loyalty score 30% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Royal Canin.
Male
70%
Yes
Female
100%
Yes

Royal Canin Customer Loyalty Score by Ethnicity

Royal Canin's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Royal Canin.
85
out of 100
Caucasian
100
out of 100
Other

Royal Canin Customer Loyalty Score by Usage

Royal Canin's Customer Loyalty score was rated the highest by customers who have used Royal Canin's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

1 to 2 Years
70%
2 to 5 Years
100%

Royal Canin Customer Loyalty Score by Industry

Royal Canin's Customer Loyalty score was rated 78% by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Accounting
78%

Royal Canin Product Quality

4.1/5

Royal Canin has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

Sign Up to unlock Royal Canin's overall Product Quality score rated by its users and customers.

Royal Canin Product Information

Royal Canin’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Royal Canin's product the highest.

Website
http://www.royalcanin.com
Company Size
501-1,000 Employees

Quick Insights into Royal Canin Product Quality

Royal Canin's Product Quality score was rated highest by customers who have used Royal Canin's products/services for 1 to 2 Years, and rated lowest by customers who have used Royal Canin's products/services for 2 to 5 Years.

Sign Up to unlock insights into how customers have ranked Royal Canin's Product Quality.

Ranked Royal Canin Product Quality the Highest

1 to 2 Years
4.3
Male
4.3
Other
4.3

Ranked Royal Canin Product Quality the Lowest

Female
4.2
Caucasian
4.1
2 to 5 Years
3.9

Royal Canin Product Quality Score by Gender

Male customers rated Royal Canin's Product Quality score 0.1 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Royal Canin.

Male

4.3/5

Female

4.2/5

Royal Canin Product Quality Score by Ethnicity

Royal Canin's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Royal Canin.
0
1
2
3
4
5
Caucasian
4.1
Caucasian4.1
Other
4.3
Other4.3

Royal Canin Product Quality Score by Usage

Royal Canin's Product Quality score was rated the highest by customers who have used Royal Canin's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

1 to 2 Years
4.3
2 to 5 Years
3.9

Royal Canin Product Quality Score by Industry

Royal Canin's Product Quality score was rated 3.9 stars by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Accounting
3.9

Royal Canin Pricing

Royal Canin ROI & Value For Money

3.7/5

Royal Canin has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock Royal Canin's overall ROI score rated by its users and customers.

Royal Canin Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.

Quick Insights into Royal Canin ROI

Royal Canin's ROI score was rated highest by Other customers, and rated lowest by Caucasian customers.

Sign Up to unlock insights into how customers have ranked Royal Canin's ROI score.

Ranked Royal Canin ROI the Highest

Other
4.3
Female
4.2
1 to 2 Years
4

Ranked Royal Canin ROI the Lowest

2 to 5 Years
4
Male
4
Caucasian
3.9

Royal Canin ROI Score by Gender

Female customers rated Royal Canin's ROI score 0.2 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Royal Canin.

Male

4/5

Female

4.2/5

Royal Canin ROI Score by Ethnicity

Royal Canin's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Royal Canin.
0
1
2
3
4
5
Caucasian
3.9
Caucasian3.9
Other
4.3
Other4.3

Royal Canin ROI Score by Usage

Royal Canin's ROI score was rated 4 stars by customers who have used Royal Canin's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

1 to 2 Years
4
2 to 5 Years
4

Royal Canin ROI Score by Industry

Royal Canin's ROI score was rated 3.6 stars by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Accounting
3.6

Royal Canin Customer Satisfaction (CSAT)

Royal Canin Customer Satisfaction (CSAT) Score

81 / 100

Royal Canin has an overall Customer Satisfaction score of 81 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied58%
Satisfied23%
Neither Satisfied nor Dissatisfied12%
Dissatisfied4%
Very Dissatisfied3%
Very Satisfied
58%
Satisfied
23%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
4%
Very Dissatisfied
3%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Royal Canin Customer Satisfaction

Royal Canin's Customer Satisfaction score was rated highest by customers who have used Royal Canin's products/services for 1 to 2 Years, and rated lowest by customers who have used Royal Canin's products/services for 2 to 5 Years.

Sign Up to unlock insights into how customers have ranked Royal Canin's Customer Satisfaction.

Ranked Royal Canin Customer Satisfaction the Highest

1 to 2 Years
100%
Male
100%
Other
100%

Ranked Royal Canin Customer Satisfaction the Lowest

Female
86%
Caucasian
83%
2 to 5 Years
75%

Royal Canin Customer Satisfaction Score by Gender

Male customers rated Royal Canin's Customer Satisfaction score 14 points higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Royal Canin.
100 / 100
Male
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
86 / 100
Female
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
14%

Royal Canin Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Royal Canin's Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Royal Canin.
83 / 100
Very Satisfied50%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied17%
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%

CSAT according to Other

Royal Canin's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Royal Canin.
100 / 100
Very Satisfied67%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Royal Canin Customer Satisfaction Score by Usage

Royal Canin's Customer Satisfaction score was rated the highest by customers who have used Royal Canin's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

1 to 2 Years
100
2 to 5 Years
75

Royal Canin Customer Satisfaction Score by Industry

Royal Canin's Customer Satisfaction score was rated 75 points by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

Accounting
75

Royal Canin Customer Service

4/5

Royal Canin has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

Sign Up to unlock Royal Canin's overall Customer Service score rated by its users and customers.

About Royal Canin's Customer Service

Address

France


Website

http://www.royalcanin.com

Quick Insights into Royal Canin Customer Service

Royal Canin's Customer Service score was rated highest by Other customers, and rated lowest by customers who have used Royal Canin's products/services for 2 to 5 Years.

Sign Up to unlock insights into how customers have ranked Royal Canin's Customer Service score.

Ranked Royal Canin Customer Service the Highest

Other
4.5
Female
4.3
1 to 2 Years
3.8

Ranked Royal Canin Customer Service the Lowest

Caucasian
3.8
Male
3.8
2 to 5 Years
3.7

Royal Canin Customer Service Score by Gender

Female customers rated Royal Canin's Customer Service score 0.5 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Royal Canin.

Male

3.8/5

Female

4.3/5

Royal Canin Customer Service Score by Ethnicity

Royal Canin's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Royal Canin.
0
20
40
60
80
100
Caucasian
3.8
Caucasian3.8
Other
4.5
Other4.5

Royal Canin Customer Service Score by Usage

Royal Canin's Customer Service score was rated the highest by customers who have used Royal Canin's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

1 to 2 Years
3.8
2 to 5 Years
3.7

Royal Canin Customer Service Score by Industry

Royal Canin's Customer Service score was rated 3.2 stars by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Accounting
3.2

Royal Canin as an Employer

4.6/5

Royal Canin has a 4.6/5 stars for its overall company culture rated by their employees

  Royal Canin CEO
top
5%
CEO of Royal Canin

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Royal Canin scored a 31 for Net Promoter Score and a 57 for Employee Net Promoter Score. NPS gauges how likely a customer of Royal Canin would recommend the brand to a friend. ENPS measures how likely Royal Canin employees would recommend working at Royal Canin to a friend.

Net Promoter Score

31
NPS Score
54%Promoters
23%Passive
23%Detractors

Employee Net Promoter Score

57
eNPS Score
71%Promoters
15%Passive
14%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail