-48
NPS
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Rubio's Restaurants
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About Rubio's Restaurants' Brand
Brand at a Glance
68%
Customer Loyalty
3.1/5
Product Quality
3/5
Pricing
2.9/5
Customer Service
Rubio's Restaurants NPS
Rubio's Restaurants's Net Promoter Score (NPS) is a -48 with 22% Promoters, 8% Passives, and 70% Detractors. Net Promoter Score tracks whether Rubio's Restaurants's customers would recommend using the product based on a scale of -100 to 100.
Rubio's Restaurants Overall NPS
| 22% | Promoters |
|---|---|
| 8% | Passives |
| 70% | Detractors |
Rubio's Restaurants NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 -15 | May 2023 | -15 |
Sep 2023 -20 | Sep 2023 | -20 |
Feb 2024 -30 | Feb 2024 | -30 |
Jun 2024 -46 | Jun 2024 | -46 |
Jul 2024 -45 | Jul 2024 | -45 |
Aug 2024 -47 | Aug 2024 | -47 |
Nov 2024 -49 | Nov 2024 | -49 |
Dec 2024 -51 | Dec 2024 | -51 |
May 2025 -51 | May 2025 | -51 |
Jun 2025 -47 | Jun 2025 | -47 |
Jul 2025 -47 | Jul 2025 | -47 |
Oct 2025 -49 | Oct 2025 | -49 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rubio's Restaurants NPS by Gender
Female customers rated Rubio's Restaurants's NPS 16 points higher than Male customers.
Male
-72
Rubio's Restaurants's NPS was rated -72 by Male customers on Comparably.
14%
Promoters
0%
Passives
86%
Detractors
Female
-56
Rubio's Restaurants's NPS was rated -56 by Female customers on Comparably.
22%
Promoters
0%
Passives
78%
Detractors
Rubio's Restaurants NPS by Ethnicity
Rubio's Restaurants's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -80 | Caucasian | -80 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
Rubio's Restaurants NPS by Age
Rubio's Restaurants's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Rubio's Restaurants NPS by Usage
Rubio's Restaurants's NPS was rated the highest by customers who have used Rubio's Restaurants's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -50 | 5 to 10 Years | -50 |
Over 10 Years -100 | Over 10 Years | -100 |
Rubio's Restaurants Customer Reviews
Out of the 2 Rubio's Restaurants customer reviews 1 was positive and 1 was constructive. Rubio's Restaurants customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Rubio's Restaurants Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Rubio's Restaurants users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Rubio's Restaurants Customer Loyalty Score by Gender
Female customers rated Rubio's Restaurants's Customer Loyalty score 31% higher than Male customers.
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Male
49%
Yes
Female
80%
Yes
Rubio's Restaurants Customer Loyalty Score by Ethnicity
Rubio's Restaurants's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Rubio's Restaurants.
55
out of 100
Caucasian
78
out of 100
Hispanic or Latino
Rubio's Restaurants Customer Loyalty Score by Age
Rubio's Restaurants's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Rubio's Restaurants.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 70% | 46-50 | 70% |
61-65 40% | 61-65 | 40% |
66+ 70% | 66+ | 70% |
Rubio's Restaurants Customer Loyalty Score by Usage
Rubio's Restaurants's Customer Loyalty score was rated the highest by customers who have used Rubio's Restaurants's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Rubio's Restaurants Product Quality
3.1/5
Rubio's Restaurants has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Rubio's Restaurants Product Information
Rubio's Restaurants’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- https://www.rubios.com
- Company Size
- 1,001-5,000 Employees
Industry
Restaurants
Travel
Quick Insights into Rubio's Restaurants Product Quality
Rubio's Restaurants's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 66+.
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Ranked Rubio's Restaurants Product Quality the Highest
Ranked Rubio's Restaurants Product Quality the Lowest
Rubio's Restaurants Product Quality Score by Gender
Male customers rated Rubio's Restaurants's Product Quality score 0.3 stars higher than Female customers.
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Male
3.2/5
Female
2.9/5
Rubio's Restaurants Product Quality Score by Ethnicity
Rubio's Restaurants's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Rubio's Restaurants.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
Rubio's Restaurants Product Quality Score by Age
Rubio's Restaurants's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Rubio's Restaurants.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 3.8 | 46-50 | 3.8 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.3 | 66+ | 2.3 |
Rubio's Restaurants Product Quality Score by Usage
Rubio's Restaurants's Product Quality score was rated the highest by customers who have used Rubio's Restaurants's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Rubio's Restaurants Pricing
Rubio's Restaurants ROI & Value For Money
3/5
Rubio's Restaurants has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Quick Insights into Rubio's Restaurants ROI
Rubio's Restaurants's ROI score was rated highest by customers ages 46-50, and rated lowest by customers who have used Rubio's Restaurants's products/services for Over 10 Years.
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Ranked Rubio's Restaurants ROI the Highest
Ranked Rubio's Restaurants ROI the Lowest
Rubio's Restaurants ROI Score by Gender
Male customers rated Rubio's Restaurants's ROI score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Rubio's Restaurants.
Male
3.1/5
Female
3/5
Rubio's Restaurants ROI Score by Ethnicity
Rubio's Restaurants's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Rubio's Restaurants.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
Rubio's Restaurants ROI Score by Age
Rubio's Restaurants's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Rubio's Restaurants.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 4 | 46-50 | 4 |
61-65 2.3 | 61-65 | 2.3 |
66+ 3 | 66+ | 3 |
Rubio's Restaurants ROI Score by Usage
Rubio's Restaurants's ROI score was rated the highest by customers who have used Rubio's Restaurants's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Rubio's Restaurants Customer Satisfaction (CSAT)
Rubio's Restaurants Customer Satisfaction (CSAT) Score
58 / 100
Rubio's Restaurants has an overall Customer Satisfaction score of 58 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
23%
Satisfied
35%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
16%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Rubio's Restaurants Customer Satisfaction
Rubio's Restaurants's Customer Satisfaction score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 66+.
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Ranked Rubio's Restaurants Customer Satisfaction the Highest
Ranked Rubio's Restaurants Customer Satisfaction the Lowest
Rubio's Restaurants Customer Satisfaction Score by Gender
Male customers rated Rubio's Restaurants's Customer Satisfaction score 12 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Rubio's Restaurants.
57 / 100
MaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 43% | |
Very Dissatisfied | 0% |
45 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 44% |
Rubio's Restaurants Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Rubio's Restaurants' Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Rubio's Restaurants.
40 / 100
Very Satisfied
10%
Satisfied
30%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
20%
Very Dissatisfied
30%
CSAT according to Hispanic or Latino
Rubio's Restaurants' Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Rubio's Restaurants.
75 / 100
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
Rubio's Restaurants Customer Satisfaction Score by Age
Rubio's Restaurants's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Rubio's Restaurants.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 67% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 33% |
Rubio's Restaurants Customer Satisfaction Score by Usage
Rubio's Restaurants's Customer Satisfaction score was rated the highest by customers who have used Rubio's Restaurants's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Rubio's Restaurants Customer Service
2.9/5
Rubio's Restaurants has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Rubio's Restaurants's Customer Service
Address
Oro Valley, AZ
Website
https://www.rubios.com
Phone Number
+1 (800) 354-4199
Quick Insights into Rubio's Restaurants Customer Service
Rubio's Restaurants's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers ages 66+.
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Ranked Rubio's Restaurants Customer Service the Highest
Ranked Rubio's Restaurants Customer Service the Lowest
Rubio's Restaurants Customer Service Score by Gender
Female customers rated Rubio's Restaurants's Customer Service score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Rubio's Restaurants.
Male
2.5/5
Female
3/5
Rubio's Restaurants Customer Service Score by Ethnicity
Rubio's Restaurants's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Rubio's Restaurants.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
Rubio's Restaurants Customer Service Score by Age
Rubio's Restaurants's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Rubio's Restaurants.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 4.1 | 46-50 | 4.1 |
61-65 2.3 | 61-65 | 2.3 |
66+ 1.5 | 66+ | 1.5 |
Rubio's Restaurants Customer Service Score by Usage
Rubio's Restaurants's Customer Service score was rated the highest by customers who have used Rubio's Restaurants's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Rubio's Restaurants as an Employer
2.4/5
Rubio's Restaurants has a 2.4/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Rubio's Restaurants scored a -48 for Net Promoter Score and a -44 for Employee Net Promoter Score. NPS gauges how likely a customer of Rubio's Restaurants would recommend the brand to a friend. ENPS measures how likely Rubio's Restaurants employees would recommend working at Rubio's Restaurants to a friend.
Net Promoter Score
-48
NPS Score
| 22% | Promoters |
|---|---|
| 8% | Passive |
| 70% | Detractors |
Employee Net Promoter Score
-44
eNPS Score
| 24% | Promoters |
|---|---|
| 8% | Passive |
| 68% | Detractors |
