

At Ruby, we provide small businesses with the services, products, and analytics they need to manage customer interactions and deliver exceptional experiences in the digital world.
Ruby's Net Promoter Score (NPS) is a -66 with 17% Promoters, 0% Passives, and 83% Detractors. Net Promoter Score tracks whether Ruby's customers would recommend using the product based on a scale of -100 to 100.
| 17% | Promoters |
|---|---|
| 0% | Passives |
| 83% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2022 100 | Nov 2022 | 100 |
May 2023 0 | May 2023 | 0 |
Sep 2023 -33 | Sep 2023 | -33 |
Oct 2023 -50 | Oct 2023 | -50 |
Feb 2025 -67 | Feb 2025 | -67 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ruby's NPS was rated -100 by Male customers on Comparably.
Ruby's NPS was rated -100 by Male customers on Comparably.
Ruby's NPS is not yet rated by Female customers.
Ruby's NPS was rated -100 points by Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Other -100 | Other | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Ruby users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Ruby's Customer Loyalty score was rated 78 by Male customers on Comparably.
Ruby's Customer Loyalty score was rated 70% by Other customers on Comparably.
% who answered "Yes"
Ruby has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Ruby’s product quality score is a 2.5 out of 5 as rated by its users and customers.
Ruby's Product Quality score was rated highest by Male customers.
Ruby's Product Quality score was rated 1.7 by Male customers on Comparably.
Ruby's Product Quality score was rated 1.5 stars by Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Other 1.5 | Other | 1.5 |
Ruby has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Ruby's ROI score was rated highest by Other customers.
Ruby's ROI score was rated 1.9 by Male customers on Comparably.
Ruby's ROI score was rated 2 stars by Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Other 2 | Other | 2 |
Ruby has an overall Customer Satisfaction score of 17 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Ruby's Customer Satisfaction score was rated highest by Male customers.
Ruby's Customer Satisfaction score was rated 0 by Male customers on Comparably.
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 50% | |
Very Dissatisfied | 50% |
Ruby's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Ruby has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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805 SW Broadway #900, Portland, OR 97205
https://www.ruby.com
8666117829
Ruby's Customer Service score was rated highest by Male customers.
Ruby's Customer Service score was rated 1.5 by Male customers on Comparably.
Ruby's Customer Service score was rated 1.5 stars by Other customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Other 1.5 | Other | 1.5 |
Ruby has a 3.9/5 stars for its overall company culture rated by their employees

Ruby scored a -66 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Ruby would recommend the brand to a friend. ENPS measures how likely Ruby employees would recommend working at Ruby to a friend.
| 17% | Promoters |
|---|---|
| 0% | Passive |
| 83% | Detractors |
| 44% | Promoters |
|---|---|
| 34% | Passive |
| 22% | Detractors |