-26
NPS
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Rural/Metro
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About Rural/Metro's Brand
"Rural/Metro is a provider of emergency and non-emergency general medical transportation, fire protection and training services."
Brand at a Glance
49%
Customer Loyalty
2.5/5
Product Quality
3/5
Pricing
3/5
Customer Service
Rural/Metro NPS
Rural/Metro's Net Promoter Score (NPS) is a -26 with 37% Promoters, 0% Passives, and 63% Detractors. Net Promoter Score tracks whether Rural/Metro's customers would recommend using the product based on a scale of -100 to 100.
Rural/Metro Overall NPS
| 37% | Promoters |
|---|---|
| 0% | Passives |
| 63% | Detractors |
Rural/Metro NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2022 100 | Mar 2022 | 100 |
Mar 2024 0 | Mar 2024 | 0 |
May 2024 -50 | May 2024 | -50 |
Jan 2025 -20 | Jan 2025 | -20 |
Aug 2025 0 | Aug 2025 | 0 |
Oct 2025 -15 | Oct 2025 | -15 |
Nov 2025 -25 | Nov 2025 | -25 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rural/Metro Customer Loyalty
49%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
49% of Rural/Metro users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Rural/Metro Product Quality
2.5/5
Rural/Metro has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Rural/Metro's overall Product Quality score rated by its users and customers.
Rural/Metro Product Information
Rural/Metro’s product quality score is a 2.5 out of 5 as rated by its users and customers.
- Website
- www.ruralmetro.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Transportation and Warehousing
Rural/Metro Pricing
Rural/Metro ROI & Value For Money
3/5
Rural/Metro has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Rural/Metro Customer Satisfaction (CSAT)
Rural/Metro Customer Satisfaction (CSAT) Score
12 / 100
Rural/Metro has an overall Customer Satisfaction score of 12 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
12%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
13%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Rural/Metro Customer Service
3/5
Rural/Metro has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Rural/Metro's Customer Service
Address
Scottsdale, AZ
Website
www.ruralmetro.com
Rural/Metro as an Employer
3.5/5
Rural/Metro has a 3.5/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Rural/Metro scored a -26 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Rural/Metro would recommend the brand to a friend. ENPS measures how likely Rural/Metro employees would recommend working at Rural/Metro to a friend.
Net Promoter Score
-26
NPS Score
| 37% | Promoters |
|---|---|
| 0% | Passive |
| 63% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 49% | Promoters |
|---|---|
| 13% | Passive |
| 38% | Detractors |
