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NPS
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Ryanair
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About Ryanair's Brand
Operator of a commercial airline. The company operates a fleet of 330 Boeing 737 aircraft and offers air transportation service throughout Ireland and Europe. It also offers discounted hotel and car-hire service, as well as travel insurance and non-flight scheduled services.
Brand at a Glance
68%
Customer Loyalty
3.3/5
Product Quality
3.6/5
Pricing
3.2/5
Customer Service
Ryanair NPS
Ryanair's Net Promoter Score (NPS) is a -3 with 36% Promoters, 25% Passives, and 39% Detractors. Net Promoter Score tracks whether Ryanair's customers would recommend using the product based on a scale of -100 to 100.
Ryanair Overall NPS
| 36% | Promoters |
|---|---|
| 25% | Passives |
| 39% | Detractors |
Ryanair NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 -3 | Dec 2024 | -3 |
Jan 2025 -5 | Jan 2025 | -5 |
Feb 2025 -5 | Feb 2025 | -5 |
Mar 2025 -5 | Mar 2025 | -5 |
Apr 2025 -5 | Apr 2025 | -5 |
May 2025 -5 | May 2025 | -5 |
Jun 2025 -5 | Jun 2025 | -5 |
Jul 2025 -5 | Jul 2025 | -5 |
Sep 2025 -6 | Sep 2025 | -6 |
Nov 2025 -4 | Nov 2025 | -4 |
Dec 2025 -4 | Dec 2025 | -4 |
Jan 2026 -3 | Jan 2026 | -3 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ryanair NPS by Gender
Female customers rated Ryanair's NPS 8 points higher than Male customers.
Male
-9
Ryanair's NPS was rated -9 by Male customers on Comparably.
33%
Promoters
25%
Passives
42%
Detractors
Female
-1
Ryanair's NPS was rated -1 by Female customers on Comparably.
36%
Promoters
27%
Passives
37%
Detractors
Ryanair NPS by Ethnicity
Ryanair's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -13 | Caucasian | -13 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 25 | African American/Black | 25 |
Asian or Pacific Islander -26 | Asian or Pacific Islander | -26 |
Native American 25 | Native American | 25 |
Other 4 | Other | 4 |
Ryanair NPS by Age
Ryanair's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
Ryanair NPS by Usage
Ryanair's NPS was rated the highest by customers who have used Ryanair's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -40 | Less than 1 Year | -40 |
1 to 2 Years 4 | 1 to 2 Years | 4 |
2 to 5 Years 8 | 2 to 5 Years | 8 |
5 to 10 Years -20 | 5 to 10 Years | -20 |
Over 10 Years 10 | Over 10 Years | 10 |
Ryanair Customer Reviews
Out of the 19 Ryanair customer reviews 14 were positive and 5 were constructive. Ryanair customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Ryanair Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Ryanair users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Ryanair Customer Loyalty Score by Gender
Female customers rated Ryanair's Customer Loyalty score 9% higher than Male customers.
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Male
60%
Yes
Female
69%
Yes
Ryanair Customer Loyalty Score by Ethnicity
Ryanair's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Ryanair.
64
out of 100
Caucasian
70
out of 100
Hispanic or Latino
70
out of 100
African American/Black
66
out of 100
Asian or Pacific Islander
78
out of 100
Native American
71
out of 100
Other
Ryanair Customer Loyalty Score by Age
Ryanair's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 72% | 18-25 | 72% |
26-30 67% | 26-30 | 67% |
31-35 40% | 31-35 | 40% |
36-40 61% | 36-40 | 61% |
41-45 70% | 41-45 | 70% |
46-50 85% | 46-50 | 85% |
51-55 50% | 51-55 | 50% |
Ryanair Customer Loyalty Score by Usage
Ryanair's Customer Loyalty score was rated the highest by customers who have used Ryanair's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Ryanair Customer Loyalty Score by Industry
Ryanair's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Transportation industry customers.
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Ryanair Product Quality
3.3/5
Ryanair has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Ryanair Product Information
Ryanair’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Ryanair's product the highest. Reviewers from the Accounting industry rated Ryanair the lowest at 3.
- Website
- www.ryanair.com
- Company Size
- 5,001-10,000 Employees
Quick Insights into Ryanair Product Quality
Ryanair's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Native American customers.
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Ranked Ryanair Product Quality the Highest
Ranked Ryanair Product Quality the Lowest
Ryanair Product Quality Score by Gender
Female customers rated Ryanair's Product Quality score 0.4 stars higher than Male customers.
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Male
2.9/5
Female
3.3/5
Ryanair Product Quality Score by Ethnicity
Ryanair's Product Quality score was rated the highest by African American/Black customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Ryanair.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Native American 2.4 | Native American | 2.4 |
Other 3.3 | Other | 3.3 |
Ryanair Product Quality Score by Age
Ryanair's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Ryanair.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.2 | 26-30 | 3.2 |
31-35 2.9 | 31-35 | 2.9 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.9 | 46-50 | 2.9 |
51-55 2.6 | 51-55 | 2.6 |
Ryanair Product Quality Score by Usage
Ryanair's Product Quality score was rated the highest by customers who have used Ryanair's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Ryanair Product Quality Score by Industry
Ryanair's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Ryanair Pricing
Ryanair ROI & Value For Money
3.6/5
Ryanair has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Ryanair Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Ryanair.
Quick Insights into Ryanair ROI
Ryanair's ROI score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by Asian or Pacific Islander customers.
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Ranked Ryanair ROI the Highest
Ranked Ryanair ROI the Lowest
Ryanair ROI Score by Gender
Female customers rated Ryanair's ROI score 0.3 stars higher than Male customers.
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Male
3.4/5
Female
3.7/5
Ryanair ROI Score by Ethnicity
Ryanair's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Ryanair.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Native American 3.5 | Native American | 3.5 |
Other 3.8 | Other | 3.8 |
Ryanair ROI Score by Age
Ryanair's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Ryanair.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.7 | 36-40 | 3.7 |
41-45 2.7 | 41-45 | 2.7 |
46-50 3.6 | 46-50 | 3.6 |
51-55 3.1 | 51-55 | 3.1 |
Ryanair ROI Score by Usage
Ryanair's ROI score was rated the highest by customers who have used Ryanair's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Ryanair ROI Score by Industry
Ryanair's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Aerospace and Aviation industry customers.
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Ryanair Customer Satisfaction (CSAT)
Ryanair Customer Satisfaction (CSAT) Score
69 / 100
Ryanair has an overall Customer Satisfaction score of 69 rated by its users and customers.
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Very Satisfied
28%
Satisfied
41%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
5%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ryanair Customer Satisfaction
Ryanair's Customer Satisfaction score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Asian or Pacific Islander customers.
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Ranked Ryanair Customer Satisfaction the Highest
Ranked Ryanair Customer Satisfaction the Lowest
Ryanair Customer Satisfaction Score by Gender
Female customers rated Ryanair's Customer Satisfaction score 3 points higher than Male customers.
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63 / 100
MaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 3% | |
Very Dissatisfied | 25% |
66 / 100
FemaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 49% | |
Neither Satisfied nor Dissatisfied | 24% | |
Dissatisfied | 5% | |
Very Dissatisfied | 5% |
Ryanair Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ryanair's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
26%
Satisfied
41%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
21%
CSAT according to Hispanic or Latino
Ryanair's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
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75 / 100
Very Satisfied
12%
Satisfied
63%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Ryanair's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
8%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Ryanair's Customer Satisfaction (CSAT) score was rated 25% according to Asian or Pacific Islander users and customers.
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25 / 100
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Native American
Ryanair's Customer Satisfaction (CSAT) score was rated 75% according to Native American users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Other
Ryanair's Customer Satisfaction (CSAT) score was rated 68% according to Other users and customers.
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68 / 100
Very Satisfied
20%
Satisfied
48%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
12%
Very Dissatisfied
4%
Ryanair Customer Satisfaction Score by Age
Ryanair's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Ryanair.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 74% | |||||||||||||||
| 26-30 | 60% | |||||||||||||||
| 31-35 | 43% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 41-45 | 80% | |||||||||||||||
| 46-50 | 83% | |||||||||||||||
| 51-55 | 34% |
Ryanair Customer Satisfaction Score by Usage
Ryanair's Customer Satisfaction score was rated the highest by customers who have used Ryanair's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Ryanair Customer Satisfaction Score by Industry
Ryanair's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Ryanair Customer Satisfaction Score by Industry",
"text": "Ryanair's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 46,
"stars": 0,
"csatScore": 46,
"text": "Ryanair's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 46
},
{
"label": "Accounting",
"groupId": 495,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "Ryanair's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Ryanair's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Ryanair's Customer Satisfaction score is rated by Automotive and Transportation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 64,
"stars": 0,
"csatScore": 64,
"text": "Ryanair's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 64
},
{
"label": "Education",
"groupId": 515,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Ryanair's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Travel and Hospitality",
"groupId": 530,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Ryanair's Customer Satisfaction score is rated by Travel and Hospitality customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Ryanair's Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Transportation",
"groupId": 567,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Ryanair's Customer Satisfaction score is rated by Transportation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
}
]
}Ryanair Customer Service
3.2/5
Ryanair has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Ryanair's Customer Service
Website
www.ryanair.com
Phone Number
7
Quick Insights into Ryanair Customer Service
Ryanair's Customer Service score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by customers from the Transportation industry.
Sign Up to unlock insights into how customers have ranked Ryanair's Customer Service score.
Ranked Ryanair Customer Service the Highest
Ranked Ryanair Customer Service the Lowest
Ryanair Customer Service Score by Gender
Female customers rated Ryanair's Customer Service score 0.4 stars higher than Male customers.
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Male
2.9/5
Female
3.3/5
Ryanair Customer Service Score by Ethnicity
Ryanair's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Ryanair.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Native American 2.6 | Native American | 2.6 |
Other 3.6 | Other | 3.6 |
Ryanair Customer Service Score by Age
Ryanair's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Ryanair.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.2 | 26-30 | 3.2 |
31-35 3 | 31-35 | 3 |
36-40 3.3 | 36-40 | 3.3 |
41-45 2.7 | 41-45 | 2.7 |
46-50 3 | 46-50 | 3 |
51-55 2.5 | 51-55 | 2.5 |
Ryanair Customer Service Score by Usage
Ryanair's Customer Service score was rated the highest by customers who have used Ryanair's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Ryanair Customer Service Score by Industry
Ryanair's Customer Service score was rated the highest by Travel and Hospitality industry customers, and the lowest by Transportation industry customers.
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Ryanair as an Employer
Consumer vs. Employees
Ryanair scored a -3 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of Ryanair would recommend the brand to a friend. ENPS measures how likely Ryanair employees would recommend working at Ryanair to a friend.
Net Promoter Score
-3
NPS Score
| 36% | Promoters |
|---|---|
| 25% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
-18
eNPS Score
| 31% | Promoters |
|---|---|
| 20% | Passive |
| 49% | Detractors |
