7
NPS
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Safariland
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About Safariland's Brand
The Safariland Group is a premier global provider of trusted, innovative, high-quality law enforcement and security products.
Brand at a Glance
86%
Customer Loyalty
3.7/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service
Safariland NPS
Safariland's Net Promoter Score (NPS) is a 7 with 40% Promoters, 27% Passives, and 33% Detractors. Net Promoter Score tracks whether Safariland's customers would recommend using the product based on a scale of -100 to 100.
Safariland Overall NPS
| 40% | Promoters |
|---|---|
| 27% | Passives |
| 33% | Detractors |
Safariland NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2020 -100 | Jul 2020 | -100 |
Sep 2020 -33 | Sep 2020 | -33 |
Oct 2022 0 | Oct 2022 | 0 |
Jan 2023 0 | Jan 2023 | 0 |
Jul 2023 -17 | Jul 2023 | -17 |
Aug 2023 13 | Aug 2023 | 13 |
Jan 2024 11 | Jan 2024 | 11 |
Feb 2024 20 | Feb 2024 | 20 |
Jan 2025 27 | Jan 2025 | 27 |
Apr 2025 8 | Apr 2025 | 8 |
May 2025 6 | May 2025 | 6 |
Aug 2025 7 | Aug 2025 | 7 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Safariland NPS by Gender
Safariland's NPS was rated 67 by Male customers on Comparably.
Male
67
Safariland's NPS was rated 67 by Male customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Female
N/A
Safariland's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Safariland Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Safariland users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Safariland Customer Loyalty Score by Gender
Safariland's Customer Loyalty score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Safariland.
Male
100%
Yes
Female
N/A
Yes
Safariland Product Quality
3.7/5
Safariland has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Safariland Product Information
Safariland’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://www.safariland.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Safariland Product Quality
Safariland's Product Quality score was rated highest by Male customers.
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Ranked Safariland Product Quality the Highest
Safariland Product Quality Score by Gender
Safariland's Product Quality score was rated 5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Safariland.
Male
5/5
Female
N/A
Safariland Pricing
Safariland ROI & Value For Money
3.9/5
Safariland has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Safariland ROI
Safariland's ROI score was rated highest by Male customers.
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Ranked Safariland ROI the Highest
Safariland ROI Score by Gender
Safariland's ROI score was rated 5 by Male customers on Comparably.
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Male
5/5
Female
N/A
Safariland Customer Satisfaction (CSAT)
Safariland Customer Satisfaction (CSAT) Score
70 / 100
Safariland has an overall Customer Satisfaction score of 70 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
60%
Satisfied
10%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
10%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Safariland Customer Satisfaction
Safariland's Customer Satisfaction score was rated highest by Male customers.
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Ranked Safariland Customer Satisfaction the Highest
Safariland Customer Satisfaction Score by Gender
Safariland's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Safariland.
100 / 100
MaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Safariland Customer Service
3.8/5
Safariland has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Safariland's Customer Service
Address
Safariland 3120 E. Mission Blvd., Ontario, CA
Website
http://www.safariland.com/
Phone Number
(800) 347-1200
Quick Insights into Safariland Customer Service
Safariland's Customer Service score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Safariland's Customer Service score.
Ranked Safariland Customer Service the Highest
Safariland Customer Service Score by Gender
Safariland's Customer Service score was rated 4.8 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Safariland.
Male
4.8/5
Female
N/A
Safariland as an Employer
3.5/5
Safariland has a 3.5/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Safariland scored a 7 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Safariland would recommend the brand to a friend. ENPS measures how likely Safariland employees would recommend working at Safariland to a friend.
Net Promoter Score
7
NPS Score
| 40% | Promoters |
|---|---|
| 27% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
