

Sanford is a healthcare company providing research, education and clinical care.
Sanford Health's Net Promoter Score (NPS) is a -16 with 35% Promoters, 14% Passives, and 51% Detractors. Net Promoter Score tracks whether Sanford Health's customers would recommend using the product based on a scale of -100 to 100.
| 35% | Promoters |
|---|---|
| 14% | Passives |
| 51% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 -14 | Oct 2024 | -14 |
Nov 2024 -14 | Nov 2024 | -14 |
Dec 2024 -14 | Dec 2024 | -14 |
Jan 2025 -13 | Jan 2025 | -13 |
Feb 2025 -15 | Feb 2025 | -15 |
Mar 2025 -15 | Mar 2025 | -15 |
Apr 2025 -16 | Apr 2025 | -16 |
May 2025 -16 | May 2025 | -16 |
Jul 2025 -18 | Jul 2025 | -18 |
Aug 2025 -16 | Aug 2025 | -16 |
Sep 2025 -16 | Sep 2025 | -16 |
Dec 2025 -16 | Dec 2025 | -16 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Sanford Health's NPS 32 points higher than Female customers.
Sanford Health's NPS was rated -4 by Male customers on Comparably.
Sanford Health's NPS was rated -36 by Female customers on Comparably.
Sanford Health's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -31 | Caucasian | -31 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 75 | African American/Black | 75 |
Other -34 | Other | -34 |
Sanford Health's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
Sanford Health's NPS was rated the highest by customers who have used Sanford Health's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 17 | Less than 1 Year | 17 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -64 | 2 to 5 Years | -64 |
5 to 10 Years -43 | 5 to 10 Years | -43 |
Over 10 Years -3 | Over 10 Years | -3 |
Out of the 15 Sanford Health customer reviews 9 were positive and 6 were constructive. Sanford Health customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of Sanford Health users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Sanford Health's Customer Loyalty score 1% higher than Female customers.
Sanford Health's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sanford Health's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
31-35 74% | 31-35 | 74% |
36-40 55% | 36-40 | 55% |
41-45 36% | 41-45 | 36% |
46-50 70% | 46-50 | 70% |
51-55 64% | 51-55 | 64% |
56-60 61% | 56-60 | 61% |
61-65 70% | 61-65 | 70% |
66+ 84% | 66+ | 84% |
Sanford Health's Customer Loyalty score was rated the highest by customers who have used Sanford Health's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Sanford Health's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Sanford Health has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Sanford Health’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Sanford Health's product the highest. Reviewers from the Tech industry rated Sanford Health the lowest at 1.9.
Sanford Health's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 51-55.
Female customers rated Sanford Health's Product Quality score 0.1 stars higher than Male customers.
Sanford Health's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 4.1 | African American/Black | 4.1 |
Other 1.6 | Other | 1.6 |
Sanford Health's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.5 | 41-45 | 2.5 |
46-50 3 | 46-50 | 3 |
51-55 1.5 | 51-55 | 1.5 |
56-60 3 | 56-60 | 3 |
61-65 1.8 | 61-65 | 1.8 |
66+ 3.1 | 66+ | 3.1 |
Sanford Health's Product Quality score was rated the highest by customers who have used Sanford Health's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Sanford Health's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Sanford Health has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Education industry think that they had the lowest ROI from Sanford Health.
Sanford Health's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Education industry.
Male customers rated Sanford Health's ROI score 0.3 stars higher than Female customers.
Sanford Health's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 4.6 | African American/Black | 4.6 |
Other 2 | Other | 2 |
Sanford Health's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
31-35 2.8 | 31-35 | 2.8 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.8 | 46-50 | 2.8 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2.1 | 56-60 | 2.1 |
61-65 1.5 | 61-65 | 1.5 |
66+ 3.2 | 66+ | 3.2 |
Sanford Health's ROI score was rated the highest by customers who have used Sanford Health's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Sanford Health's ROI score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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Sanford Health has an overall Customer Satisfaction score of 49 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Sanford Health's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 51-55.
Female customers rated Sanford Health's Customer Satisfaction score 1 points higher than Male customers.
Very Satisfied | 39% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 0% | |
Very Dissatisfied | 48% |
Very Satisfied | 26% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 3% | |
Very Dissatisfied | 32% |
Sanford Health's Customer Satisfaction (CSAT) score was rated 44% according to Caucasian users and customers.
Sanford Health's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
Sanford Health's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
Sanford Health's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
Sanford Health's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 40% | |||||||||||||||
| 31-35 | 60% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 46-50 | 80% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 61-65 | 22% | |||||||||||||||
| 66+ | 50% |
Sanford Health's Customer Satisfaction score was rated the highest by customers who have used Sanford Health's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Sanford Health's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Sanford Health has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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801 Broadway N., PO Box 2010, Fargo, ND
http://www.sanfordhealth.org
Sanford Health's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 51-55.
Male customers rated Sanford Health's Customer Service score 0.1 stars higher than Female customers.
Sanford Health's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 4.6 | African American/Black | 4.6 |
Other 2.1 | Other | 2.1 |
Sanford Health's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
31-35 3 | 31-35 | 3 |
36-40 3 | 36-40 | 3 |
41-45 2.4 | 41-45 | 2.4 |
46-50 2.9 | 46-50 | 2.9 |
51-55 1.5 | 51-55 | 1.5 |
56-60 3 | 56-60 | 3 |
61-65 1.6 | 61-65 | 1.6 |
66+ 3.2 | 66+ | 3.2 |
Sanford Health's Customer Service score was rated the highest by customers who have used Sanford Health's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Sanford Health's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Sanford Health has a 2.8/5 stars for its overall company culture rated by their employees

Sanford Health scored a -16 for Net Promoter Score and a -33 for Employee Net Promoter Score. NPS gauges how likely a customer of Sanford Health would recommend the brand to a friend. ENPS measures how likely Sanford Health employees would recommend working at Sanford Health to a friend.
| 35% | Promoters |
|---|---|
| 14% | Passive |
| 51% | Detractors |
| 23% | Promoters |
|---|---|
| 21% | Passive |
| 56% | Detractors |