

SanMar supplies apparel and accessories.
SanMar's Net Promoter Score (NPS) is a 43 with 67% Promoters, 9% Passives, and 24% Detractors. Net Promoter Score tracks whether SanMar's customers would recommend using the product based on a scale of -100 to 100.
| 67% | Promoters |
|---|---|
| 9% | Passives |
| 24% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2023 33 | Sep 2023 | 33 |
Oct 2023 37 | Oct 2023 | 37 |
Jan 2024 34 | Jan 2024 | 34 |
Feb 2024 35 | Feb 2024 | 35 |
Mar 2024 37 | Mar 2024 | 37 |
Apr 2024 39 | Apr 2024 | 39 |
Jul 2024 42 | Jul 2024 | 42 |
Oct 2024 40 | Oct 2024 | 40 |
Nov 2024 40 | Nov 2024 | 40 |
Dec 2024 42 | Dec 2024 | 42 |
Jan 2025 42 | Jan 2025 | 42 |
May 2025 44 | May 2025 | 44 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated SanMar's NPS 10 points higher than Female customers.
SanMar's NPS was rated 66 by Male customers on Comparably.
SanMar's NPS was rated 56 by Female customers on Comparably.
SanMar's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 60 | Caucasian | 60 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 100 | African American/Black | 100 |
Other 34 | Other | 34 |
SanMar's NPS was rated 100 points by customers ages 26-30 and customers ages 61-65 on Comparably.
SanMar's NPS was rated the highest by customers who have used SanMar's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years 72 | Over 10 Years | 72 |
Out of the 6 SanMar customer reviews 6 were positive and 0 were constructive. SanMar customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
91% of SanMar users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated SanMar's Customer Loyalty score 10% higher than Female customers.
SanMar's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
SanMar's Customer Loyalty score was rated 100% by customers ages 26-30 and customers ages 61-65 on Comparably.
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
61-65 100% | 61-65 | 100% |
SanMar's Customer Loyalty score was rated the highest by customers who have used SanMar's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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SanMar's Customer Loyalty score was rated 100% by Printing industry customers.
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SanMar has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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SanMar’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Printing industry rated SanMar's product the highest.
SanMar's Product Quality score was rated highest by customers ages 26-30, and rated lowest by Other customers.
Male customers rated SanMar's Product Quality score 0.2 stars higher than Female customers.
SanMar's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 4.6 | African American/Black | 4.6 |
Other 3.5 | Other | 3.5 |
SanMar's Product Quality score was rated 5 stars by customers ages 26-30 and customers ages 61-65 on Comparably.
| Summary | Age | Score |
|---|---|---|
26-30 5 | 26-30 | 5 |
61-65 5 | 61-65 | 5 |
SanMar's Product Quality score was rated the highest by customers who have used SanMar's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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SanMar's Product Quality score was rated 4.1 stars by Printing industry customers.
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SanMar has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Printing industry.
SanMar's ROI score was rated highest by customers ages 26-30, and rated lowest by Other customers.
Male customers rated SanMar's ROI score 0.1 stars higher than Female customers.
SanMar's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 4.6 | African American/Black | 4.6 |
Other 3.5 | Other | 3.5 |
SanMar's ROI score was rated 5 stars by customers ages 26-30 and customers ages 61-65 on Comparably.
| Summary | Age | Score |
|---|---|---|
26-30 5 | 26-30 | 5 |
61-65 5 | 61-65 | 5 |
SanMar's ROI score was rated the highest by customers who have used SanMar's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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SanMar's ROI score was rated 4 stars by Printing industry customers.
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SanMar has an overall Customer Satisfaction score of 81 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
SanMar's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by customers who have used SanMar's products/services for 5 to 10 Years.
Male customers rated SanMar's Customer Satisfaction score 17 points higher than Female customers.
Very Satisfied | 60% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 63% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 37% |
SanMar's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
SanMar's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
SanMar's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
SanMar's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
SanMar's Customer Satisfaction score was rated 67 points by customers ages 26-30 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 67% |
SanMar's Customer Satisfaction score was rated the highest by customers who have used SanMar's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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SanMar's Customer Satisfaction score was rated 67 points by Printing industry customers.
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}SanMar has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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Issaquah, WA
http://SanMar.com
2067273200
SanMar's Customer Service score was rated highest by customers ages 26-30, and rated lowest by Other customers.
Male customers rated SanMar's Customer Service score 0.2 stars higher than Female customers.
SanMar's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 4.6 | African American/Black | 4.6 |
Other 3.5 | Other | 3.5 |
SanMar's Customer Service score was rated 5 stars by customers ages 26-30 and customers ages 61-65 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 5 | 26-30 | 5 |
61-65 5 | 61-65 | 5 |
SanMar's Customer Service score was rated the highest by customers who have used SanMar's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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SanMar's Customer Service score was rated 4.1 stars by Printing industry customers.
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SanMar has a 4.5/5 stars for its overall company culture rated by their employees

SanMar scored a 43 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of SanMar would recommend the brand to a friend. ENPS measures how likely SanMar employees would recommend working at SanMar to a friend.
| 67% | Promoters |
|---|---|
| 9% | Passive |
| 24% | Detractors |
| 61% | Promoters |
|---|---|
| 15% | Passive |
| 24% | Detractors |